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Association for Advanced Life Underwriting improves system with association+® update
[Herndon, VA]--- gomembers, Inc. (http://www.gomembers.com) announced today that the Association for Advanced Life Underwriting (AALU:http://www.aalu.org) has opted to upgrade its association+ association management software solution. “AALU is a...
Building Content Sites
Targeted Content Sites By S. Housley Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value. Think of the time spent...
I Spy...Something Terribly Wrong (In Your Computer)
I Spy...Something Terribly Wrong (In Your Computer) This really chapped my lips... I recently bought a new computer. Mine was getting old, had lost its whistle, and the few remaining bells didn't ding a nicely as they had in the past....
Lowering The Risks In Developing "Do-It-Yourself" Software Projects
Lowering The Risks In Developing "Do-It-Yourself" Software Projects by Phil McCutchen Marketing Manager, VCG, Inc. Mike Dunville* had a decision to make. As the new operations manager for Alpha Staffing, he wanted to make a difference at the...
What You Should Know About Installing Screensavers
Do you remember that frustrating feeling when you find an interesting screensaver and can't install it on your computer? This article will help you to never have it again. Back to when Windows 95 started to find its home on many computers...
 
PLAIN JANE EMAIL EQUALS FLAT RESULTS

Years ago, when email was just emerging as the incredible
marketing tool it is today, everything was done in plain text.
Since not everyone uses the same email program, and not all of
them are compatible with the others, messages often ended up
looking like nothing but jumbled pieces of nonsense. Besides
that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up
their email messages to make them grab attention. Luckily, HTML
was there to provide a solution.

Studies show that marketing emails sent in HTML format get much
better response rates and far fewer unsubscribes than those sent
in plain text. The reasons for this are many, but perhaps the
biggest reason can be summed up this way: HTML messages look
cooler!

The great thing about HTML is that all your recipients will be
able to see it. The problem is that you can't always predict
just how it will look. Users with older or outdated email
programs will likely see the message as text, and some will even
see all that ugly HTML coding. Those using newer versions of
Outlook or Outlook Express, Eudora, or Netscape Communicator will
likely see the HTML as it was intended... at least partially.

The only way to ensure that your HTML messages are seen the way
you designed them is to format the text/plain and HTML materials
separately from one another, and have the


appropriate version of
the message displayed for the recipient. This way, those who
have HTML enabled email programs (which most people do these
days) can see your message exactly how you planned. Similarly,
even those whose email programs do not allow for HTML will be
able to read your message loud and clear.

As you know, email is one of the most effective marketing tools
available today, but just like anything else, it must be done
correctly. A jumbled, unreadable message will only turn would-be
customers away, which not only hurts your bottom line, but can
damage your credibility. In this day and age, you must ensure
that your marketing message is accessible to everyone.

You may be surprised to find out that of all the bulk email
management programs available, very few allow you to format text
and HTML separately, thus making your message universal. One
program in particular, called Broadc@st, not only offers
this cutting-edge capability, but also provides several list
management and marketing tools. For more information on
Broadc@st HTML, and how you can download a free, fully-functional
10-day trial, see http://www.mailworkz.com

About the Author

Karen Fegarty is co-founder of MailWorkZ. MailWorkZ is the
producer of innovative e-marketing tools including Broadc@st,
a leading email/bulk email marketing software tool.
http://www.mailworkz.com

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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