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Fleet Maintenance Software Reviews -
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Small Business Q & A: Beware Of Spam Withdrawals
Q: I am so sick of all the spam that is sent to my business email address. I spend an hour every morning just trying to sort out the good email from the bad. I know I could just delete it all, but I'm afraid I'll accidentally delete email that might be important to my business. Short of unplugging my computer, what's the best solution for dealing with spam?
A: I feel your pain. I, too, miss the good old days when the only time you'd spend an hour dealing with spam was trying to pry it out of the can.
Due to the nature of my business, I get a lot of unwanted email. I've been working on the Internet since 1995 and my email address has been publicly exposed for most of that time, so I am a spammer's delight. It is no exaggeration to say that I used to receive more than 400 email messages a day. Out of those 400 messages about 10% were from people I knew, 10% were from people I needed to know, and the rest were from people that I would like to track down and field dress with a very dull knife.
Spammers, they are called… the scourge of the Internet… the digital kin of the lowly telemarketer and dreaded junk mailer.
After listening to me complain about spam for months, my lead engineer burst into my office a few weeks ago and announced, "I've solved our spam problem! I've installed a spam filter on our server that will prevent spam from getting through."
Great, I thought, now I can find something new to complain about.
I wondered what I would do with the extra two hours a day this wonderful spam filter would give me. My joy quickly waned when within a day my email went from 400 to 40. It was the saddest day of my life. Sitting there staring at my empty email box I suddenly felt very alone. At that moment I realized that not only had I come to expect the morning deluge of email, but I had come to find comfort in it. The spammers had become my friends. They wanted me to get rich quick and brighten my smile. They wanted to enhance my love life with generic Viagra and give me great deals on miniature cameras, low interest loans, waterfront property, and more. And the sheer number of folks concerned about the abundance (or lack thereof) of my anatomy was incredibly heart warming.
And the ladies that sent me email were so nice. They were worried that I was lonely and offered to cure my loneliness if only I gave them a credit card number. How sweet is that?
After a few days the withdrawal symptoms ceased and I was happy to be free of the majority of the spam, though to this day I'm afraid that I might be missing out on something grand.
You and I are not alone, Anna. According to a recent study by eMarketer, the average Internet email user now receives 81 emails a day, and nearly one quarter of them are spam. Spam now makes up more than 40% of all email and costs U.S. companies more than $10 billion annually. Seventy-six billion unsolicited e-mail messages will be delivered in 2003.
So how do spammers get your email address in the first place? It's easier than you might think. While some spam comes as a result of online purchases (yes, there are companies that will sell your email address no matter what their privacy policy says), that's just one of the ways spammers get you in their sites.
Spammers use "spider software" to crawl the web and harvest email address, so if you have a
personal or company website that has your email posted on it, sooner or later a spam spider is going to grab your address and add it to the mill. Likewise when you sign up to take online surveys or receive email newsletters, you are potentially exposing yourself to spammers.
How can you reduce the amount of spam you get? Many people think that you can't fight spam, so you should just accept it and move on. In other words, you can not fight the Borg, so smile and be assimilated into the fold. While spam is hard to eliminate, there are things you can do to lessen the amount of spam you receive and it's impact on your daily business life.
First, stop clicking on the "unsubscribe" links at the bottom of spam emails. While some of the links are valid and will get you removed from spammer's lists, other are actually there just to let the spammer know that your address is valid. Click the link to unsubscribe and you might actually see the amount of spam you receive increase.
Second, it's a good idea to have at least two e-mail addresses. Use one for personal or business use, and the other for surveys and online purchases.
Third, consider installing a spam blocking software on your computer or company network. There are a variety of spam blocking applications on the market that range in price from free to a hundred bucks. Though none of them will completely eliminate spam, they can greatly reduce the volume you receive. Search the Web for "spam filter" and investigate the ones that you feel are right for you.
Your Internet Service Provider should also offer an anti-spam application, but be careful how you use it. I have a client who recently increased the sensitivity of their ISP spam blocker to the point that nothing was getting delivered to their company email accounts, including their own company newsletter. They had effectively built an email brick wall that stopped the spam and everything else. Not a good idea.
Before investing in a commercial spam blocker you might also try adjusting the email filtering settings in your email software. Microsoft Outlook, for example, lets you set rules for handling incoming mail. The same is true with Outlook Express, Eudora, and Apple's Mail OSX. Each have built-in filtering features that can help eliminate unwanted email by parameters you set.
One thing to remember is that if spam didn't work, it would quickly go away. In other words, if spammers weren't profiting from sending unwanted emails they would go do something else.
Probably become a telemarketer or credit card debt collector.
Whether you use a commercial product or rely on your existing email software to filter out spam, just be careful that you don't batten down the hatches so tight that you no longer receive any email at all.
Here's to your success!
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net
About the Author
Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
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Computer software - Wikipedia, the free encyclopedia |
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Search for shareware programs from more than a dozen downloadable software directories. |
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Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
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dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
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downloads.zdnet.com |
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FSF - The Free Software Foundation |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
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