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An Introduction to Tape Backup
If you run a small business, chances are you're saving important files to a server. But what happens when disaster strikes? How are you ensuring that your files won't be lost? Many people fail to realize that the loss of files could cripple their...
Burning Bridges is Bad, But Firewalls are Good
When you signed up for that ultra-fast DSL or Cable connection there was probably one very important piece of information that your ISP failed to mention. By accessing the Internet via a high-speed connection, you have tremendously increased...
Sober up! Fast-spreading Sober.i virus spotted by BitDefender Labs
BitDefender Labs have detected a new viral threat, in the shape of a mass mailer called Sober.I (a.k.a W32 / Clonz.a). The virus spreads via e-mail, using spoofed addresses and a variety of social engineering tricks. Chief among these is the fact...
Spy Scanners – Don’t Compromise your Privacy
Spies, spyware, internet parasites are among what they are usually called. These are scouts that monitor your web activities. The work undercover to check on your surfing patterns, spending habits, items bought, they extract email addresses,...
Tips For Safer Computing Online
New computer viruses threaten the unwary user everyday. Hackers jeopardize your online security with invasive computer techniques to steal your passwords, personal information, even identity.
Unscrupulous marketers bait you with free software...
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Small Business Q & A: Website Design Considerations
Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.
A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. If my assumption is correct, then read on. If not, go ahead and surf on over to Dilbert.com. You will get no good out of the advice I'm about to give, so you might as well consult Dilbert for your hot business tips.
Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don't know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.
Remember this: every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn't take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.
Case in point: I once had a very wealthy dentist ask if I could teach him how to maintain his Web site so he wouldn't have to pay me to do it. Now my teeth had helped put this guy's kids through college, but that didn't seem to matter. At that moment he was more concerned about having to pay for changes to his Web site than my personal oral hygiene. Sure, I said, I'll be glad to teach you how to update your Web site, just as soon as you teach me how to clean my own teeth so I don't have to pay you to do it. He got the point. And he charged me enough for the cleaning to keep his site updated for months. Smart man.
Many business owners think they can't afford a professionally designed Web site and that simply is not true. While the old adage, "you get what you pay for" is never more true than when applied to Web site design, having a professional web designer do the work for you is money well spent. A well-designed Web site can bring you a many-fold return on your investment. You can't say that about too many other collaterals. While it is best to leave Web site design and maintenance to the experts, it is up to you (or someone considered a subject matter expert within our company) to provide the designer with the content (text and photographs) that best conveys your company's message to your customers. A Web site, no matter how well designed, is meaningless if it lacks the content required to interest customers in the products you sell or services you provide.
Here's are a few questions that, once answered, will help ensure that your Web site's message is as appealing as its design. Go over these points with the designer before the design process
begins as the answers will help determine the direction your Web site's design should take.
What Is The Purpose Of Your Web Site? Most business Web sites have two purposes: (1) to educate the consumer and, (2) to sell them products or services. If you sell shoes, for example, the purpose of your Web site is to educate potential customers on the quality and durability of your shoes and as a result, to sell them shoes. If you paint houses the purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your Web site you will give the designer the information required to create a Web site that best conveys that purpose to your target audience.
Who Is My Target Audience? Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.
Put yourself in their shoes (or in front of their computers). Imagine your Web site through their eyes. If you were visiting a Web site such as yours what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your Web site designed to fulfill their needs and surpass their xpectations.
What Content Should My Web Site Feature? Your Web site content should be driven by the nature of your business. If you're a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine the purpose of your site, then develop the content to serve that purpose. What's My Competition Doing? The last question you should ask is one of the most important: What is your competition doing on the Web? Do a Google search for similar businesses and click around their Web sites. How are their Web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and as a result, selling products? What do you like about their Web sites? What don't you like? Make note of the things you like and the things you hate, then share your findings with your site designer.
Remember, you're not stealing trade secrets here.
You're just borrowing ideas.
Here's to your success.
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net
About the Author
Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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