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Desktop Security Software Risks - Part 1
This is the second in a series of articles highlighting reasons why we need a new model for anti-virus and security solutions. Reason #2: the Desktop Security Software Risks The risks of placing software on the desktop are such that I...
Email Management
If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP). As email's popularity has...
Internet in Russia and Ukraine - Part 2. Major RuNet and UaNet Search Engines and Directories
This article offers an updated list of the Russian and Ukrainian search sites to webmasters and website owners who seek to expand internationally. To read General Information on RuNet and UaNet, please go to ...
MCSE 70-290 Certification Primer
Microsoft Certifications are one of the most widely acclaimed, pursued, and achieved technical certifications in the IT industry. The demand for Microsoft Certified Professionals in the job market is increasing every year. Microsoft offers a...
Top Five 'Spyware Fighting' Tips
Whether you realize it or not, there's a quiet little battle raging on your computer. In one corner you have your faithful PC; in the other are malicious agents such as spyware, adware, malware, viruses, worms, and Trojans. Since the victor of...
 
Small Business Q & A: What Does Your Website Say About Your Business?

Q: My business is very small, just me and two employees, and our
product really can't be sold online. Do I really need a website?
-- Robin C.

A: Congratulations, Robin, you are the one millionth person to
ask me that question. Smile for the cameras, brush the streamers
and confetti from your hair and listen closely, because I'm about
to answer for the millionth time what has become one of the most
important and often-asked questions of the digital business age.

Before I answer, however, let's flash back to the very first time
I was asked this question. It was circa 1998, during the toddler
years of the Internet, just after Al Gore laid claim to having
given birth to the concept a few short years before.

I was giving a speech on the impact of the Internet on small
business at an association luncheon in Montgomery, Alabama. My
motto then was: Feed me and I will speak. I have the same motto
today, but I now expect dessert to be included in exchange for
the sharing of my vast wisdom.

In 1998, which was decades ago in Internet years, the future of
electronic commerce or "ecommerce" as it's come to be known, was
anybody's guess, but even the most negative futurists agreed that
all the signs indicated that a large portion of future business
revenues would be derived from online transactions, or from
offline transactions that were the result of online marketing
efforts.

So, Robin, should your business have a website, even if your
business is small and sells products or services that you don't
think can be sold online? My answer in 1998 is the same as my
answer today: Yes, if you have a business, you should have a
website. Period. No question. Without a doubt. Thank you,
drive through.

Now serving customer number one million and one…

Also, don't be so quick to dismiss your product as one that can't
be sold online. Nowadays there is very little that can not be
sold over the Internet. More than 20 million shoppers are now
online, purchasing everything from books to computers to cars to
real estate to jet airplanes to natural gas to you name it. If
you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that online revenues
will range between $180 and $200 billion dollars in 2003. They
also predict that the number of online consumers will grow at a
rate of 30-50% over the next few years. These numbers alone
should be enough to convince you that your business should have
a website.

Let me clarify one point: I am not saying that you should put
all your efforts into selling your wares over the Internet,
though if your product lends itself to easy online


sales, you
certainly should be considering it.

The point to be made here is that you should at the very least
have a presence on the World Wide Web so that customers, potential
employees, business partners, and perhaps even investors can
quickly and easily find out more about your business and the
products or services you have to offer.

That said, it's not enough that you just have a website. You must
have a professional looking website if you want to be taken
seriously. Since many consumers now search for information online
prior to making a purchase at a brick and mortar store, your website
may be the first chance you have at making a good impression on a
potential buyer. If your website looks like it was designed by a
barrel of colorblind monkeys, your chance at making a good first
impression will be lost.

One of the great things about the Internet is that it has leveled
the playing field when it comes to competing with the big boys.
As mentioned, you have one shot at making a good first impression
and with a well-designed website, your little operation can project
the image and professionalism of a much larger company. The inverse
is also true. I've seen many big company websites that were so
badly designed and hard to navigate that they completely lacked
professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it
comes to benefiting from a website, size does not matter. I
don't care if you are a one-man show or a ten thousand employee
corporate giant; if you do not have a website you are losing
business to other companies that do.

Here's the exception to my rule: It's actually better to have no
website at all than to have one that makes your business look bad.

Your website speaks volumes about your business. It either says,
"Hey, look, we take our business so seriously that we have created
this wonderful website for our customers!" or it says, "Hey, look,
I let my ten-year old nephew design my site! Good luck finding
anything!"

What does your website say about your business?

Here's to your success.

Tim Knox
tim@dropshipwholesale.net
For information on starting your own online or eBay business,
visit http://www.dropshipwholesale.net

About the Author

Tim Knox as the president and CEO of two successful technology
companies: B2Secure Inc., a Web-based hiring management software
company; and Digital Graphiti Inc., a software development company.
Tim is also the founder of dropshipwholesale.net, an ebusiness
dedicated to the success of online entrepreneurs.
http://www.dropshipwholesale.net
http://www.smallbusinessqa.com

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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