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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. So, you need to carefully develop your e-mail marketing...
Before Spending Your Money-Visit Forums
"Click Here" on a secure server sets off a chain of events approving your credit card (you hope), dispatching an email to your inbox, and delivering your report or ebook. You never talked to the provider (and for all you know, they may be sleeping...
How to Really Create a Startup Disk
Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below...
IHRSA compliments existing gomembers’ solution with addition of extraweb
[Herndon, VA] --- gomembers, Inc., (http://www.gomembers.com) announced today that the International Health, Racquet and Sportsclub Association (IHRSA, http://www.ihrsa.org) has selected a gomembers’ extraweb solution, to compliment and further...
Microsoft Great Plains Partner Selection – overview
Microsoft Great Plains, Navision, Solomon and Axapta are Microsoft Business Solutions ERP applications, serving to the whole spectrum of vertical and horizontal markets. Assuming that you already have one of these systems installed and...
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Small Business Server Business Tips
Small Business Server Business Tips Top 3 Ways to Maximize Your Small Business Server Consulting Profits
Over the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.
As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon.
However, before you go ahead and bet YOUR company on Microsoft Small Business Server, consider the following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits.
(1) Most small businesses in your area have never heard of Microsoft Small Business Server.
Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, don’t make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is.
If you want to maximize your consulting profits and avoid commodity price wars, you’re much better off leading off with a pitch for something that’s more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR company first.
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients’ outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you’ll get plenty of opportunities to sell Small Business Server, once you’ve established a solid client/consultant relationship.
(3) Microsoft doesn’t value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named
"SAM"... because Microsoft’s goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sam’s Club" warehouse clubs.
So the product team had the mandate to make the Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at the warehouse club and have the Small Business Server suite running in their office that same day.
Shortly after the first-version shipped, Microsoft realized that the most cost-effective way to reach small businesses with Small Business Server was through their reseller channel. And since then, Small Business Server resources have flowed toward the channel.
However, even today, you can often find 5-user versions of Microsoft Small Business Server in retail stores.
So the point: Microsoft isn’t putting all its Small Business Server "eggs" in one basket, so why should you?!? Which brings us back to points one and two: Small business owners aren’t actively shopping for a Small Business Server. So instead of "selling" Small Business Server per se, you’re much better off selling a small business on YOUR company, BEFORE you sell Microsoft Small Business Server.
The Bottom Line
In this article, we looked at three Small Business Server business tips that every computer consultant, systems integrator and value added reseller needs to be aware when selling Microsoft Small Business Server.
About the Author
Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshua’s proven Small Business Server consulting profit strategies, sign-up for the free one-hour training seminar at http://www.SmallBusinessServerTips.com
Copyright MMI-MMV, SmallBusinessServerTips.com, All Worldwide Rights Reserved.
About the Author
Joshua Feinberg is a 15-year veteran computer consultant and has appeared in CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To get Joshua’s proven Small Business Server consulting profit strategies, sign-up for the free one-hour training seminar at http://www.SmallBusinessServerTips.com
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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