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Desktop Security Software Risks - Part 2
This is the third in a series of articles highlighting reasons why we need a new model for anti-virus and security solutions. Reason #2: the Desktop Security Software Risks The risks of placing software on the desktop are such that I will...
Internet Basics: Anti-Virus Software is Like a Soldier Ant
Ever see soldier ants at their anthill? They have one job -- protect what's inside. How do they do this? They stop anything unfriendly from coming in. Fortunately for the soldier ants, it's easy to know what not to let in -- if it ain't an ant, no...
One Point Two Billion
In this surreal world of the internet, anyone, even you, can put your point across to a staggering number of people in every country on the planet. From political activists to artists and writers, can now find an audience to take notice of them...
Ten Major Tips to Develop a Multilingual Web Site to Work
If you are living in a country that its native language is something rather than English language, then you may like to develop your website to offer content in the language of your own country. There are millions of websites on the Internet that...
What Every Blogger Needs To Know About Their Target Audience
It doesn't matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For...
 
Speed Kills on the Web!

I only have to point to the 555 plus failed .com companies (according
to Web Mergers) as the poster children of the "speed at any
cost" business mantra that clearly doesn't work. And, these
werecompanies who burnt through significant amounts of capital (in
the millions, tens of millions or hundreds of millions in many cases)
while they were rushing to get to market.

Do you wonder why every time you talk to someone he or she seem to be
in such a hurry that they don't really have time to talk with
you? But, if you want to work with them you have to try and converse
on the phone as a first step, or even worse, setup some type of a
face-to-face meeting. What's going on – why aren't we all
slowing the pace down so we can focus on business processes that are
based upon viable models? Especially in these economic times where
relationships and processes are critical to ongoing success and/or
survival!

I think we are experiencing some type of a .com hangover effect.
Everyone was in such a hurry during the heady GBF ("get big
fast") .com days trying to do the "land grab" while
"driving an "online brand" that would lead to a quick
"exit strategy" that they forgot to really define a viable business
model that included development of tangible goods and services for
real customers.

I still come into contact with many people that act like they've
been hard wired to a double espresso – they aren't sure what
theyare doing, where they are going, but they want to do everything
in a hurry! It seems like many are still trying to build a business
the same way they did during the last two years, when fundamentals
and many niceties of business went out the window, while greed became
the order of the day.

We are telling our clients speed can and does kill on the web –
its time to slow down and think strategically about what they want to
do and then build marketing campaigns and processes that convey
tangible value to their market demographics (read customers!).

Here are some fundamental marketing rules for living life in the slow
(but safe) lane:

1) Ensure all marketing collateral (web and offline) are in synch
– invest sufficient time and resources to ensure there are no
discrepancies between them to build a cohesive brand that effectively
communicates what you do.

2) Take time to really evaluate business opportunities, don't
just


blast through relationships, meetings or assessments – many
times you can build viable partnerships by sitting down and taking a
hard look at how third parties complement your business and vica
versa.

3) Use the web for what's its really meant for – as a highway
for communications and commerce, its not the "saving grace"
its been touted to be by many companies; 87% of Internet users today
utilize the web to research goods and services.

4) Make time to look at your competitors, whether they are across the
road or on the other side of the world – the web has created a
commerce model where a competitor is just a click away; so carefully
analyze what your competitors are doing.

5) Communicate with your customers and partners – it doesn't
do much good to build a beautiful web site that does not make it easy
for people to contact your company. I've seen hundreds of web
sites the last year that don't have e-mail contacts or phone numbers
listed prominently – take/make time to build a site that lets people
communicate with you.

6) Hire people with some gray hairs – they may not flash the
latest PDA at you or wear the latest trendy clothes, but many of them
have years of experience building companies slowly and carefully, by
paying attention to business fundamentals. I've got nothing
against youth, but it seems like many over 40-somethings got left by
the wayside in the .com mania and to the detriment of many companies.

7) Think small when your building a business, the billion dollar days
are gone with last year's PR hyperbole. I get no royalties from
E.F. Shumacher, but I really think his "Small is Beautiful As if
People Mattered" is a wonderful book and the forward is done by
Paul Hawken, a brilliant serial entrepreneur, well known for his
landmark PBS (Public Broadcasting Service for global readers) series
on "Growing a Business" that inspired many of us to take the
entrepreneurial plunge.

About the Author

Lee Traupel has 20 plus years of marketing experience He is
the co-founder of a Northern California and Brussels Belgium based,
privately held, Marketing Services and Software Company, Intelective
Communications, Inc. http://www.intelective.com Intelective focuses
exclusively on providing services to small to medium sized companies
that need strategic and tactical marketing services. He can be
reached at Lee@intelective.com

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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