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22 Questions to Ask Before You Use Any Shopping Cart System
Competency: Sales and Marketing Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking. You can use traditional methods to sell products such as direct mail,...
Be Prepared in the Event Computer Disaster Strikes
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Software Integration for SMEs
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The Seven Deadly Habits of a DBA... and how to cure them
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Success Stories - 12 Doers Share Their Secrets: Interview with Ben Prater
Ben, from Cape Girardeau, Missouri, is a 26 year old software development consultant. He says that his job is to help people turn their dreams into reality.
After years of looking at the Internet from the outside, Ben decided to take the advice of the gurus and turn his own specialized knowledge into an information product. His e-book, 'Software Secrets - Exposed', tells the real inside story of how anybody can develop software products.
It sure hit a nerve, because Ben tells me that in the first eight weeks after launch, he sold over $75,000 worth of his book. And his sales, and good reviews, continue.
Here is a great example of what you can achieve once you get up and have a go.
BizE-zine: Your book reflects your work, so what exactly do you do for a living?
BP: I'm an software development consultant. Previously, I was the Chief Technical Officer of a web-based company - so I've been seriously involved in the programming side of things for some time now.
BizE-zine: And Internet-awareness must go with the job.
BP: Oh yes! It wasn't long after the Internet became popular and accessible in my home town that I got online. In fact, early on, I was paying per-minute fees to be online. I've been excited with the Net since the beginning.
Although I haven't been doing it for myself, my whole career has been involved in the web and web-related businesses. Even when the web wasn't commonplace, I was using my background in programming and graphic design to build some of the first commercial web sites that people were using. The Internet was amazing - anyone in the world could see my work within seconds of me posting it online. This blew me away. I was hooked!
BizE-zine: What made you take the giant step to become an online entrepreneur?
BP: Microsoft is to blame! I'd been thinking about creating a product for some time, but it was only after a visit to Microsoft that I finally decided to get on with it.
'Software Secrets - Exposed!' came from my direct experience with my own clients. Making their dreams a reality meant putting a plan together that they and I could use. Over time, I began creating a step-by-step system we could follow and it worked like a charm!
Once my mind was made up, it was a simple process of packaging my system into an ebook and offering it online.
BizE-zine: So you were really making money online even before the book came out.
BP: All my income is effectively derived online. Originally from my consulting business - but now, rather more directly through my online publishing company.
BizE-zine: When did you first realize that you had a success on your hands?
BP: With my new book? Overnight! Within the first month, the book had pulled in over $30,000 in profits. And sales have been steady ever since.
I just wish I had started much, much sooner!
This is still a part-time hobby for me. I still have a regular day-job as a programming consultant. Imagine what I could accomplish if I could dedicate eight-hours a day to doing this!
BizE-zine: You are making money from a self-published book, but do you buy any ebooks or courses on online marketing?
BP: There are tons of great books and courses that some very brilliant marketers have put together - and if it sounds like they can add something to you business, grab it and call it an investment.
The reason most people don't find success is that they don't create a plan and hesitate to take any action. I waited far too long, but at least I made a start eventually.
Absorb as much info as you can get your hands on, build your confidence level, and do something.
BizE-zine: Getting noticed is probably the hardest part of running an online business. How did you set about getting traffic?
BP: Many moons ago, in my first foray into marketing online with my web design business I focused on attracting attention by the search engines. As time has passed, I've focused less on search engines are more on more active ways of attracting attention.
Endorsed deals between myself and other savvy marketers have brought in the most profits in the shortest amount of time. If you have created a product that you believe will bring
benefits to someone else's list - don't hesitate to present it to them. But make sure you know your numbers - what are your conversions, how much would they get for each sale. Like everything else, you have to address the 'what's in it for them' question.
Looking for deals shouldn't be your first step - but it should be there early on.
BizE-zine: It is still early days yet, but can you point to one big mistake you wish you could put right?
BP: My biggest mistake was not doing something earlier. I spun my wheels for four years before I finally put my book together. Those are four years I can't get back - who knows what I could be doing today.
All my other mistakes are pretty minor in comparison.
BizE-zine: What kind of software does the 'King of Software Secrets' use himself?
BP: I use a couple of applications day-to-day that I wrote myself, including my autoresponder. Obviously, not everyone can do this, or would even want to - but it is important to find the tools that let you spend your maximum amount of time focusing on doing things that will make you money.
If you are wasting time doing something that isn't making you money, find a way to automate it. For instance, if you are responding to similar questions through you email, set up a FAQs page or use a macro program like RemoteKeys to get these questions answered more quickly or better yet, without your intervention.
In my writing, I use Word. Then Adobe Acrobat to seal it up. I wish more people would stick to using Acrobat, rather than some of the ebook packages available. Acrobat increases the level of portability and makes it easy to print out.
BizE-zine: Having tasted such a spectacular success, I'm sure you don't plan to sit back and do nothing. What are your plans for the future?
BP: I have several ideas. Early on, I'd like to continue to build on the success of my 'Secrets - Exposed!' brand.
I keep liberal notes in dozens of notebooks - and try to revisit these often to keep my mind fresh and looking for new opportunities. Even this morning, I was contacting a publisher and pitching a software idea to him. This project may not see sunlight for months - but it is planting seeds for the future.
BizE-zine: Many people would love to produce their own ebook, but don't know how to go about it. What would you say to them?
BP: Do a little each day. Such a simple suggestion, but if it's followed each day the book will "magically" complete itself. Write a paragraph, a section or a chapter, but keep cracking at it every single day.
Have a good outline you can follow. Instead of trying to decide what content you need to fill it out, you can simply follow the outline you have already in front on you.
And bring passion to your work every time you sit down. Infuse it 100% with your personality and enthusiasm.
BizE-zine: What advice would you give to someone who wants to make it online?
BP: Become educated, create a plan, and do something.
It might mean breaking into your weekends or evenings, but the resulting success can last you a lifetime.
Have a burning desire to succeed. Find someone that can mentor you - or a friend that has a similar desire to succeed. You definitely want a cheering section of your crowd. Be thankful and be giving. And don't forget the importance of your family.
BizE-zine: And a final word?
BP: I started with zero like most people - I didn't have tons of contacts in the industry, I didn't have experience writing a book or a sales letter or running an affiliate program.
But I didn't let those fears stop me. I took the action I knew I needed to take. And I learned from my mistakes and I keep learning more today. But had I been too scared to get started, I'd still be sitting here thinking about what to do today.
Get out there - get started - and do something everyday! See you at the top!
About the Author
Martin Avis is a management and training consultant. To get your unfair advantage (and 6 free gifts) in Internet marketing, business and personal success, subscribe free to his weekly newsletter, BizE-zine. mailto:subscribe5@BizE-zine.com or visit his information-packed website at http://www.BizE-zine.com
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