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Adsense/Adwords - make a million lose a million?
The orig version of this article can be found at: http://www.HelpmeBuilda.com/newsletters/news010505.asp - and it contains graphics. but none the less here it is: Adsense and Adwords Make a Million Lose a Million? In this months newsletter I’m...
Benefits to Shareware
Benefits to Shareware Shareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer ignore the marketing potential of a trial version, small software startups are struggling with new...
Ink Cartridges & Printing Problems - Poor Print Quality
Why are there faint areas or gaps in my print out? * Unlikely, but your paper may need changing due to its deterioration due to its age. * Check that the type of paper you are using in your printer matches ('Media Type') the setting in the...
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files – they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files — even...
System Restore: The Big Undo
---------------------------------------------------------- Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
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TAKING EMAIL MARKETING TO THE NEXT LEVEL
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.
More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.
Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.
Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.
Here are four features you will want to use in your email marketing efforts:
1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order
instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. One note on HTML, it is best to create message that is in both HTML and text format, allow the clients software to display the appropriate version. Also if possible, pre-qualify your customers desire for HTML.
2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell the manager which weeks, days, or hours to release them to your list.
3. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.
4. Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.
About the Author
Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. See what's new in Broadc@stHTML at http://www.mailworkz.com. Whether it is a product announcement, a newsletter, or a personalized information message, Broadc@stHTML, MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com
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