|
|
|
Avoiding the Delete Button - How To Make Your Email Campaign Pay Off
Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an "immunity". They are so...
Free Ecards Guide
NATURE OF ECARDS ON THE WEB... Ecards bring beauty and smiles to thousands of people worldwide but what folks need to be aware of is that some of these cute ecards carry malware with them ranging from simple spam, while some will install nasty...
Outlook Express
Outlook Express is a reasonably nice email, newsgroup and contacts client. One of the best things about this program is the fact that it is free - if, of course, you install Internet Explorer on your system. Let's start with the positive things...
Powerful Email Strategies
======================================== FREE Professional Information; Pre-Licensed You are invited and encourage to use the following article in your various publications and/or websites. The only requirement is that you provided the author...
"To Charge-Or Not To Charge-Should Be No Question!"
"To Charge-Or Not To Charge-Should Be No Question!" copyright 2002 John Evans An ezine came in a while back, and someone had complained about a particular ezine (doesn't matter which one). The publisher of the ezine in question had recently...
|
|
| |
|
|
|
|
|
|
The Anti Spam Challenge – Minimizing False Positives
Email is the quintessential business communication tool, so when it doesn’t work like it’s supposed to, business suffers. Anti spam software is designed to protect your inbox from unwanted messages, but unless your system is properly trained even the best software misses the mark and flags legitimate messages as spam. These messages are referred to as “false positives.”
While consumer and ISP anti spam products focus on blocking messages and even consider some false positives acceptable, businesses require anti spam solutions that treat their messages as very valuable. Failing to receive critical messages in a timely fashion can do irreparable damage to customer and partner relationships and cause important orders to be missed, so eliminating false positives while maintaining high anti spam accuracy is paramount to any enterprise anti spam solution.
What causes false positives?
Different anti spam solutions utilize different methods of detecting and blocking spam. Anti spam software typically uses content filtering or Bayesian Logic, an advanced content filtering method, to score each email, looking for certain tell-tale signs of spammer habits such as frequently used terms like “Viagra” or “click here.” Other anti spam solutions reference blacklists and whitelists to determine whether the sender has shown spammer tendencies in the past. A false positive can occur when a legitimate sender raises enough red flags, either by using too many “spam terms” or sending from an IP address that has been used by spammers in the past.
Minimizing False Positives
Although it takes a person only a moment to process a message and identify it as spam, it is difficult to automate that human process because no single message characteristic consistently identifies spam. In fact, there are hundreds of different message characteristics that may indicate an email is spam, and an effective anti spam solution must be capable of employing multiple spam detection techniques to effectively cover all bases.
A comprehensive anti spam approach involves examining both message content and sender history in tandem. By using a reputation system to evaluate senders based on their past behavior, a more accurate picture of their intentions and legitimacy can be discerned, and a solution’s false positive rate can be further lowered. Has the sender
engaged in spamming, virus distribution or phishing attacks in the past? If not, the likelihood of their message getting past the email gateway just went up, and the chances of a false positive declined accordingly. If they have, an effective reputation system knows and flags the message.
Self-Optimization
In order to be most effective, anti spam solutions must learn based on a recipient’s preferences. While most of us prefer not to receive emails containing the term Viagra, some medical organizations might need to receive these emails in order to process patient data. In order to best learn your organizational preferences, anti spam solutions should put filtered emails into a quarantine that allows users to review and make decisions as to whether a particular message is spam. Making this quarantine available to the end-user lowers the administration costs and increases the accuracy of the anti spam system.
Each time a user makes a decision about whether a particular email is or is not spam, the system becomes more personalized and intelligent about filtering email for that individual in the future. Over time, users find that they rarely need to review their quarantines anymore because the system has learned how to identify messages that are important to that user.
Don’t throw the baby out with the bathwater
An effective, accurate anti spam solution aggregates multiple spam detection technologies, combining the benefits of each individual technique to stop spam while minimizing false positives. It also puts suspected spam into a quarantine that is available to end-users, and learns how to better identify spam in the future. To learn more about how IronMail can help your enterprise eliminate false positives while maintaining the highest spam accuracy rate available, download CipherTrust’s free whitepaper, ““Controlling Spam: The IronMail Way.”
About the Author
CipherTrust is the leader in anti-spam and email security. Learn more by downloading our free whitepaper, “Controlling Spam: The IronMail Way” or by visiting www.ciphertrust.com.
|
|
|
|
|
| Tucows Downloads - Download Freeware and Shareware Software |
| Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
| www.tucows.com |
|
| Free Software Downloads and Software Reviews - Download.com |
| Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
| www.download.com |
|
| Computer software - Wikipedia, the free encyclopedia |
| This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
| en.wikipedia.org |
|
| Shareware.com - Search for shareware programs and free software ... |
| Search for shareware programs from more than a dozen downloadable software directories. |
| www.shareware.com |
|
| Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
| Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
| www.jumbo.com |
|
| Computer Software in the Yahoo! Directory |
| Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
| dir.yahoo.com |
|
| IEEE Software |
| IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
| www.computer.org |
|
| Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
| ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
| downloads.zdnet.com |
|
| FSF - The Free Software Foundation |
| Free software is a matter of liberty not price. Think of "free" as in "free speech". |
| www.fsf.org |
|
| Apple - Software |
| Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
| www.apple.com |
|
| Open Directory - Computers: Software |
| In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
| dmoz.org |
|
| freshmeat.net: Welcome to freshmeat.net |
| About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
| freshmeat.net |
|
| Software - GNU Project - Free Software Foundation (FSF) |
| Listing of the GNU software packages. |
| www.gnu.org |
|
| Sun Software |
| Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
| www.sun.com |
|
| Internet Real Estate.com -- owns and operates a portfolio of the ... |
| SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
| www.internetrealestate.com |
|
| Joel on Software |
| A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
| www.joelonsoftware.com |
|
| Amazon.com Software: Computer & video games, business, accounting ... |
| Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
| www.amazon.com |
|
| IBM Software - Home Page |
| IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
| www.ibm.com |
|
| Opera web browser: Homepage |
| Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
| www.opera.com |
|
| Google Directory - Computers > Software |
| Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
| www.google.com |
|
|