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Forex Trading Software
If you are looking to get started trading the Forex, you will
find that there are numerous software programs available (both
web based and desktop based) for you to use in your trading. In
fact, most brokers offer clients a software package for...
Online Reservation Software - Online Event Bookings
Travel agencies rely on online reservation software to handle
large volume bookings for large events such as conferences,
sporting events, concerts and political conventions. Previously,
participants registered for the event and made separate...
Small Business Q & A: What Does Your Website Say About Your Business?
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C. A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the...
Spyware Lurks: Be Aware Of Bonus Software
People buying packaged software should be aware, that may be
getting more than they were hoping for, from the software being
purchased. The added piece of bonus software bundled with their
purchase may contain spyware. People get attracted by the...
The Cybermagic of Whitelists
Before we start getting deep into the meat of this article it's important to explain some standard terminology to make sure the rest of this article makes sense.
An IP address is a number which identifies your location on the Internet.
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Understanding Web Logs and Why it Matters
General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.
When a visitor comes to a website, the site has just a few seconds to grab the visitor's interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier. The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information.
Let's take a look at some of the critical areas. How many unique visitors visit the site each day? This statistic, by itself, is not terribly important, but when compared to a previous week's or month's logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking. This assumption can only be made if sales for the corresponding time period have increased as well. Traffic alone is not the goal; qualified website traffic that converts a visitor into a buyer is generally the goal of most webmasters. Web statistics on their own do not always paint a true picture. Webmasters need to use logs to validate advertising campaigns and track where traffic is coming from. While details in a log file alone are not conclusive proof of an ad campaign's success or failure, general assumptions can be made based on the patterns. General statistics will help determine who your visitors are and what habits they have.
Specific areas to take a close look at:
How long are users staying on the website or a specific page?
This question addresses a website's "stickiness". Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for
an extended period of time, generally the content is considered valuable.
Site entry pages?
What pages in a website are visitors coming into? Is a specific page on the site drawing an unusually high amount of traffic? Do users come back to the website? Is there a reason for a visitor to come back to the website? Generally, content that is refreshed often will attract return visitors. What specific areas on the site are of interest to web visitors, and can those content sections be expanded to increase the overall value of the website?
Site exit pages?
What pages in a website are visitors leaving from? If a specific page has a large number of visitors leaving the site, perhaps the content needs updating. It is critical that you consider the source of the traffic. Are visitors coming to the website through a pay-per-click campaign with a landing page that does not relate to the initial search terms? Directing visitors to content-specific landing pages will help reduce quick site exits.
Who is making the referral?
What kind of website is sending traffic to your website? Assumptions can be made based on the quality of the referral source. Let's face it, if a crack site is the leading referral generator to a software site, it is unlikely that the bulk of visitors will be interested in purchasing.
Bad requests?
Are visitors attempting to access pages on your website that are no longer active? Be sure to check logs for any pages or graphics that are generating errors for visitors.
Number of unique visitors?
Don't get too hung up on the number of "hits" a website has, as this can be interpreted differently. Sometimes logs interpret graphic access as a hit. A more accurate reflection of traffic can be seen by tracking unique visitors.
There are a number of inexpensive yet quality log analysis applications available for download from:
http://www.monitoring-software.net/ and http://www.monitoring-tools.net
By evaluating web logs webmasters can continuously improve their site and measure their success. Online or off, tracking results is critical to achieving success. If you don't track, you don't know what works. How can you improve what you don't measure?
About the Author
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
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| Tucows Downloads - Download Freeware and Shareware Software |
| Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
| www.tucows.com |
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| Free Software Downloads and Software Reviews - Download.com |
| Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
| www.download.com |
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| Computer software - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| Shareware.com - Search for shareware programs and free software ... |
| Search for shareware programs from more than a dozen downloadable software directories. |
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| Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
| Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
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| Computer Software in the Yahoo! Directory |
| Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
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| IEEE Software |
| IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
| www.computer.org |
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| Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
| ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
| downloads.zdnet.com |
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| FSF - The Free Software Foundation |
| Free software is a matter of liberty not price. Think of "free" as in "free speech". |
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| Apple - Software |
| Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
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| Open Directory - Computers: Software |
| In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
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| freshmeat.net: Welcome to freshmeat.net |
| About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
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| Software - GNU Project - Free Software Foundation (FSF) |
| Listing of the GNU software packages. |
| www.gnu.org |
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| Sun Software |
| Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
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| SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
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| Joel on Software |
| A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
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| Amazon.com Software: Computer & video games, business, accounting ... |
| Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
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| IBM Software - Home Page |
| IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
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| Opera web browser: Homepage |
| Copyright � 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
| www.opera.com |
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| Google Directory - Computers > Software |
| Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
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