|
|
|
Comparing Data Recovery Software
Software programmers recognize the importance of data files, and thankfully, they have been able to create products that demonstrate their understanding of how often people accidentally delete or lose important data. Thanks to software programmers...
Free Preventive Maintenance Software -
While several preventive maintenance software manufacturers offer free trials for their products before charging a fee, some companies offer their products for free. Free preventive maintenance software is rare, and is sometimes less thorough...
Lavasoft Spyware: an Industry Leader fighting for you
Spyware is a frequently occurring word in technology circles these days, with menacing undertones. Spyware is software that downloads onto your computer piggybacked onto other downloads you requested. Spyware software comes in many forms: adware,...
Microsoft Great Plains Implementation: Placement/Recruiting Agency example – overview for consultant
Microsoft Great Plains does wonderful ERP job for horizontal markets and clientele. However in our opinion placement software market is underserved and needs custom modules to be developed. In the case of Microsoft Great Plains we see numerous...
Setting Up Your AntiVirus Software
There is far more to antivirus software than just opening the box, inserting the CD and installing software. To be properly protected you may actually want to do a little more than that. You see, a good antivirus program does a lot more than you...
|
|
| |
|
|
|
|
|
|
Website Globalization
Globalize Your Website
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
1.) Payment Options - vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good option for consumer-oriented products, this service is not widely used by businesses and is only available to customers in specific countries. In order to attract global customers, businesses must provide a variety of payment options that customers, in different countries, are familiar and comfortable with.
2.) Currency Distinction - provides added convenience to a potential customer, and shows an understanding and respect for global audiences. A currency converter is a good option, especially for large companies who may be dealing with many countries. When listing prices clearly indicate the country currency, such as between US dollars and Canadian dollars. This distinction will prevent misconceptions and prevent customer dissatisfaction.
3.) Contact Information - should be given for a country code, along with the area code, when listing phone numbers. It should not be assumed that customers know the numbers to dial foreign calls. Since the standards of address formats can differ from country to country, ensure that the mailing address listed on the website is properly formatted. In this time of rapidly expanding use of numbers, if your area code changes, don't forget to change the information on your website.
4.) Delivery Options - should make sense for all customers. Ensure that they have full knowledge of shipping information to avoid delay and error. If a shipping option
is not available for a specific region be sure that is clearly stated on the website. Provide estimates as to when the product will arrive to various regions, so that customers have appropriate expectations about delivery time frames.
5.) Order Forms - when creating order forms use terminology that is universal; if possible, where relevant, refer to postal codes rather than zip codes. The terminology on the order form should support the fact that the company sells to an international audience.
6.) Payment Policy - clearly state payment policies on any order pages, if purchase orders or wire transfers are not accepted from specific countries be sure that the policy is clearly stated. Prepare an explanation as to why the policies are in place. Customers understand that foreign purchase orders are not legally binding and will not feel alienated if an explanation is offered and clearly stated.
7.) Spelling - can vary, so avoid using terminology on the website that would cause confusion or look like careless spelling mistakes. Be clear and concise as many customers may be viewing your website in their second language. A website that can be viewed in different languages is all the better for communicating with foreign customers.
Ultimately the goal is to make purchasing the product or service easy for a customer. A website that respects cultural differences, as well as the nuances of language and terminology, will go a long way in attracting an international audience.
About the Author
About the Author -
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
|
|
|
|
|
| Tucows Downloads - Download Freeware and Shareware Software |
| Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
| www.tucows.com |
|
| Free Software Downloads and Software Reviews - Download.com |
| Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
| www.download.com |
|
| Computer software - Wikipedia, the free encyclopedia |
| This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
| en.wikipedia.org |
|
| Shareware.com - Search for shareware programs and free software ... |
| Search for shareware programs from more than a dozen downloadable software directories. |
| www.shareware.com |
|
| Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
| Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
| www.jumbo.com |
|
| Computer Software in the Yahoo! Directory |
| Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
| dir.yahoo.com |
|
| IEEE Software |
| IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
| www.computer.org |
|
| Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
| ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
| downloads.zdnet.com |
|
| FSF - The Free Software Foundation |
| Free software is a matter of liberty not price. Think of "free" as in "free speech". |
| www.fsf.org |
|
| Apple - Software |
| Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
| www.apple.com |
|
| Open Directory - Computers: Software |
| In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
| dmoz.org |
|
| freshmeat.net: Welcome to freshmeat.net |
| About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
| freshmeat.net |
|
| Software - GNU Project - Free Software Foundation (FSF) |
| Listing of the GNU software packages. |
| www.gnu.org |
|
| Sun Software |
| Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
| www.sun.com |
|
| Internet Real Estate.com -- owns and operates a portfolio of the ... |
| SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
| www.internetrealestate.com |
|
| Joel on Software |
| A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
| www.joelonsoftware.com |
|
| Amazon.com Software: Computer & video games, business, accounting ... |
| Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
| www.amazon.com |
|
| IBM Software - Home Page |
| IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
| www.ibm.com |
|
| Opera web browser: Homepage |
| Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
| www.opera.com |
|
| Google Directory - Computers > Software |
| Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
| www.google.com |
|
|