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I don't have much time before they get me...
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Adsense Heresy: Revealing The Lies You're Fed Every Day And How You Could Be Eating Caviar Instead
Copyright 2011 Richard Adams
What I am about to reveal may be regarded by many as heresy. But
I will expose evidence to prove that the Adsense strategies of
2005 are dying fast - and reveal what will *really* be the
driving force in Adsense profits over the coming months and
years.
Today's trend with most Adsense publishers is to exploit the
latest software and search engine trickery to draw free traffic.
They aim to build hundreds of "minisites" often using
auto-generator software to create thousands of pages at a time
whilst barely lifting a finger.
Due to the nature of the this process, these pages generally
consist of "scraped" (a polite word for "stolen") content or
legitimately reproduced articles from article directories or
private label membership sites. Oh, and as many Adsense ad units
as humanly possible.
They argue that if you build just one of these poor quality,
cookie- cutter sites a day that brings in just $1 a day, by the
end of the year you'll be earning over $10,000 a month. Whilst I
can't fault their math, as we'll see this method is ill thought
out and at best a short-term solution.
Without easy, free sources of traffic, you're never going to
make much money with Adsense, and this is the first major
stumbling block of the minisite concept. By their very
definition these auto-generated sites use junk content. You
couldn't physically create a high quality site filled with
useful, original information in a day.
And the search engines are getting more and more trigger-happy
when it comes to deleting duplicate and/or poor quality content.
Google's own advice (found at
http://www.google.com/intl/en/webmasters/guidelines.html) states:
- Don't create multiple... domains with substantially duplicate
content. - Create a useful, information-rich site.
And where Google leads, others follow.
Even if in the short term you manage to avoid the search engine
spam- filters you're not going to have a lot of luck with the
directories.
Just a few guidelines from DMOZ
(http://www.dmoz.org/guidelines/include.html):
- A site should not mirror content available at other sites. -
Sites... whose sole purpose is to drive traffic to another site
for the purpose of commission sales provide no unique content
and are not appropriate for inclusion - If the... content is
poor, minimal, or copied from some other site, then the site is
not a good candidate.
And Yahoo's (help.yahoo.com/help/us/submit/submit-18.html)
minimum requirements include:
- Site contains substantively unique content.
So it would be fair to say that the days of generating free
traffic to minisites from search engines and directories are
limited at best.
But what about other forms of free traffic such as links from
other websites, word of mouth and repeat visitors?
Certainly there's a chance when a visitor arrives at an auto-
generated site for the first time that they'll click an Adsense
ad and make you a few cents, but unless you provide a
real,
useful site with plenty of content they're unlikely to return
ever again.
Why should they? What does the site offer that nobody elses
does? Answer: nothing.
And let's be honest here - would you recommend a site to others
that simply contained page after page of automatically generated
garbage? I know I sure wouldn't. And so it follows that very few
webmasters worth their salt will consider linking to these
websites.
Without these links from other sites you're missing out on more
free traffic. They're also one of the biggest factors in how
sites are ranked in the search engines, so even if you can get
listed in the short term, decent listings for anything but the
least competitive keywords are going to be almost impossible.
Lets not forget that whilst there are still keywords out there
that have no listings and so you should easily gain number one
listings, these are severely limited and provide minimal
traffic. Whats more, as competition increases these minisites
will soon be pushed out by other, better designed sites (with
more links and original content).
But if that weren't enough to suggest that the Adsense minisite
strategy is stacking the odds against you, lets consider a
second vital factor: leverage.
Increasingly search engines and directories are charging for
listings. If you create thousands of sites and want to market
them effectively you'll have to pay these listing fees thousands
of times which soon adds up to some serious change.
Or about about domain names for your sites? Sure they can be
bought for under 10 bucks each, but if you build a website a day
you'll spend over $3000 on domains in your first year.
Another leverage technique is having visitors sign up for a free
newsletter. You can email them informative articles each month
and gently lead them back to your sites. A good quality
newsletter leads to repeat visits so one visitor can earn you
commissions numerous times.
Unfortunately it takes several days to put together a decent
newsletter issue and if you've got dozens (or hundreds) of
minites it's simply not going to be possible to do it for each
one. No leverage.
And so it goes on.
The moral of the story is simple. The old ways of building an
Adsense empire which are still being used by the majority of
marketers out there simply won't work in the long term.
What I am proposing is a complete about-face - the creation of a
small number of large sites, filled with original quality
content, that is genuinely useful to visitors, and as a result
generates numerous links to help in search engine placement.
It's this simple model that I believe, provides the best
long-term and highly leveraged Adsense vehicle available.
About the author:
======================================================= Richard
Adams is the founder of Merchant Account Forum, one of the net's
most popular merchant account advice sites. Click Here Now =>
http://www.MerchantAccountForum.com
=======================================================
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