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10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an...
BOOST YOUR RANKING with Search Engine Optimization
SEARCH ENGINE OPTIMIZATION This article is for 'Newbie SEO'
people to understand more about search engine optimization.
BOOST YOUR RANKING ON SEARCH ENGINES WITH ACCURATE, CLEAR AND
RELEVANT CONTENT. For the Newbie, 'SEO' Search...
Publishing E-zines via RSS
Copyright 2005 Rok Hrastnik
It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.
While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and...
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links....
The Opt-In Secret
Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.
You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up...
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BOOST YOUR RANKING with Search Engine Optimization
SEARCH ENGINE OPTIMIZATION This article is for 'Newbie SEO'
people to understand more about search engine optimization.
BOOST YOUR RANKING ON SEARCH ENGINES WITH ACCURATE, CLEAR AND
RELEVANT CONTENT. For the Newbie, 'SEO' Search Engine
Optimization advertising is an online advertising model whereby
the advertiser creates pages to be indexed by search engines.
Then, Search Engine Submission is the next step to ensure your
pages are indexed by the search engines.
Search Engine Optimization TIPS! Pick Your Target Keywords
Position Your Keywords Have Relevant Content Avoid Search Engine
Stumbling Blocks Have HTML links Frames can kill Say No To
Search Engine Spamming Submit Your Key Pages Verify And Maintain
Your Listing Build Relevant Inbound Links
Search Engine Optimization In a nutshell you should Look for the
keywords with the lowest Supply and highest Demand. Before
creating pages.
I am confident your search engine positioning will increase with
some research like a keyword assessment by targeting your most
popular and least competitive keywords.
Supply (Competitiveness) - the number of sites which a search
engine (e.g. Altavista, Google, etc.) displays when you search
for that keyword using exact match search, that is with "quotes"
surrounding the term. Rather than those web sites returned when
entering the phrase only partially, that is without quotes.
Demand (Popularity) - The demand figured is the number of views
in a month for that particular phrase as calculated by the
Overture Suggestion Tool.
I have developed an Effective Index based on the logic of the
Keyword Effectiveness Index (KEI) calculation that accounts for
the Supply and Demand.
Pick Your Target Keywords
How do you think people will search for your web page? The words
you imagine them typing into the search box are your target
keywords.
For example, say you have a page devoted to marine engines.
Anytime someone types "marine engines," you want your page to be
in the top ten results. Then those are your target keywords for
that page.
Each page in your web site will have different target keywords
that reflect the page's content. For example, say you have
another page about the history of engines. Then "engine history"
might be your keywords for that page.
Your target keywords should always be at least two or more words
long. Usually, too many sites will be relevant for a single
word, such as "engines." This "competition" means your odds of
success are lower. Don't waste your time fighting the odds. Pick
phrases of two or more words, and you'll have a better shot at
success.
Position Your Keywords
Make sure your target keywords appear in the crucial locations
on your web pages. The page's HTML title tag is most important.
Failure to put target keywords in the title tag is the main
reason why perfectly relevant web pages may be poorly ranked.
More about the title tag can be found on the How HTML Meta Tags
Work page.
Search engines also like pages where keywords appear "high" on
the page, as described more fully on the Search Engine Ranking
page. To accommodate them, use your target keywords for your
page headline, if possible. Have them also appear in the first
paragraphs of your web page.
Have Relevant Content
Changing your page titles is not necessarily going to help your
page do well for your target keywords if the page has nothing to
do with the topic. Your keywords need to be reflected in the
page's content.
In particular, that means you need HTML text on your page.
Sometimes sites present large sections of copy via graphics. It
looks pretty, but search engines can't read those graphics. That
means they miss out on text that might make your site more
relevant. Some of the search engines will index ALT text and
comment information. But to be safe, use HTML text whenever
possible. Some of your human visitors will appreciate it, also.
Be sure that your HTML text is "visible." Some designers try to
spam search engines by repeating keywords in a tiny font or in
the same color at the background color to make the text
invisible to browsers. Search engines are catching on to these
and other tricks. Expect that if the text is not visible in a
browser, then it may not be indexed by a search engine.
Avoid Search Engine Stumbling Blocks
Some search engines see the web the way someone using a very old
browser might. They may not read image maps. They may not read
frames. You need to anticipate these problems, or a search
engine may not index any or all your web pages.
Have HTML links
Often, designers create only image map links from the home page
to inside pages. A search engine that can't follow these links
won't be able to get "inside" the site. Unfortunately, the most
descriptive, relevant pages are often inside pages rather than
the home page.
Solve this problem by adding some HTML hyperlinks to the home
page that lead to major inside pages or sections of your web
site. This is something that will help some of your human
visitors, also. Put them down at the bottom of the page. The
search engine will find them and follow them.
Also consider making a
site map page with text links to
everything in your web site. You can submit this page, which
will help the search engines locate pages within your web site.
Finally, be sure you do a good job of linking internally between
your pages. If you naturally point to different pages from
within your site, you increase the odds that search engines will
follow links and find more of your web site.
Frames can kill
Some of the major search engines cannot follow frame links. Make
sure there is an alternative method for them to enter and index
your site, either through meta tags or smart design.
Build Links
Every major search engine uses link analysis as part of their
ranking algorithms. This is done because its very difficult for
webmasters to "fake" good links, in the way they might try to
spam search engines by manipulating the words on their web
pages. As a result, link analysis gives search engines a useful
means of determining which pages are good for particular topics.
Just Say No To Search Engine Spamming
For one thing, spamming doesn't always work with search engines.
It can also backfire. Search engines may detect your spamming
attempt and penalize or ban your page from their listings.
Also, search engine spamming attempts usually center around
being top ranked for extremely popular keywords. You can try and
fight that battle against other sites, but then be prepared to
spend a lot of time each week, if not each day, defending your
ranking. That effort usually would be better spent on networking
and alternative forms of publicity.
If those practical reasons aren't enough, how about some ethical
ones? The content of most web pages ought to be enough for
search engines to determine relevancy without webmasters having
to resort to repeating keywords for no reason other than to try
and "beat" other web pages. The stakes will simply keep rising,
and users will also begin to hate sites that undertake these
measures.
Consider search engine spamming against spam mail. No one likes
spam mail, and sites that use spam mail services often face a
backlash from those on the receiving end. Sites that spam search
engines degrade the value of search engine listings. As the
problem grows, these sites may face the same backlash that spam
mail generates.
Submit Your Key Pages
Most search engines will index the other pages from your web
site by following links from a page you submit to them. But
sometimes they miss, so it's good to submit the top two or three
pages that best summarize your web site.
Don't trust the submission process to automated programs and
services. Some of them are excellent, but the major search
engines are too important. There aren't that many, so submit
manually, so that you can see if there are any problems reported.
Also, don't bother submitting more than the top two or three
pages. It doesn't speed up the process. Submitting alternative
pages is only insurance. In case the search engine has trouble
reaching one of the pages, you've covered yourself by giving it
another page from which to begin its crawl of your site.
Be patient. It can take up to a month to two months for your
"non-submitted" pages to appear in a search engine, and some
search engines may not list every page from your site.
Verify And Maintain Your Listing
Check on your pages and ensure they get listed, in the ways
described on the Check URL page. Once your pages are listed in a
search engine, monitor your listing every week or two. Strange
things happen. Pages disappear from catalogs. Links go screwy.
Watch for trouble, and resubmit if you spot it.
Resubmit your site any time you make significant changes. Search
engines should revisit on a regular schedule. However, some
search engines have grown smart enough to realize some sites
only change content once or twice a year, so they may visit less
often. Resubmitting after major changes will help ensure that
your site's content is kept current.
Beyond Search Engines
It's worth taking the time to make your site more search engine
friendly, because some simple changes may pay off with big
results. Even if you don't come up in the top ten for your
target keywords, you may find an improvement for target keywords
you aren't anticipating. The addition of just one extra word can
suddenly make a site appear more relevant, and it can be
impossible to guess what that word will be.
Finally, know when it's time to call it quits. A few changes may
be enough to make you tops in one or two search engines. But
that's not enough for some people, and they will invest days
creating special pages and changing their sites to try and do
better. This time could usually be put to better use pursuing
non-search engine publicity methods.
Don't obsess over your ranking. Even if you follow every tip and
find little improvement, you still have gained something. You
will know that you may need a professional service to properly
implement these specialized solutions. You can concentrate your
efforts in more productive core business areas, that you are an
expert in rather than wasting your valuable time.
About the author:
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