|
|
Cyber Crooks Go "Phishing"
"Phishing," the latest craze among online evil-doers, has nothing to do with sitting at the end of a dock on a sunny afternoon dangling a worm to entice hungry catfish. But, if you take their bait, this new breed of online con artist...
Proper Opt In Email Marketing - Step by Step
Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run...
Search Engine Cloaking
Cloaking As soon as you mention the idea of page cloaking you can be sure that someone somewhere is going to jump to the conclusion that you intend to cheat the search engines. There is no denying the fact that search engine spammers have used...
Speleotherapy and asthma, allergy and other respiratory diseases
Speleotherapy or underground climatotherapy is an alternative or complementary method of therapy for asthma and other respiratory diseases that is used in Eastern and Central Europe for many, many years.
This involve spending 2-4...
Why This Is The Perfect Time To Start Charging For Website Subscriptions
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter.
And if you're...
|
|
|
|
|
|
|
|
WANT PUBLICITY FOR YOUR COMPANY? FORGET TRADITIONAL PRESS RELEASES! HERE'S WHAT WORKS NOW
Is your public relations campaign getting the results you want? If you're still counting on traditional press releases to spread the word about your business, the answer is probably no.
There's only a small amount of space available in traditional media, and there's tremendous competition for that coverage. The Internet provides a host of tools that let you have direct contact with customers and potential customers yet most businesses are still ignoring them.
There's more to media than the press. Today, media is a collective term for the producers of content for mass consumption. Newspapers, radio and TV each are powerful mediums, but they are no longer the only - or necessarily even the best - outlet for news about your company or product.
Web sites, e-zines, newsletters, Mail Lists, Online forums, newsgroups, Blogs, reputation management sites and e-mail also are all powerful mediums created by the Internet. They can have as much or more influence than the press. In fact, journalists troll these mediums for stories.
Think like a wired journalist To get publicity now you must think like a wired journalist and realize that the fact your company exists is not news. You must understand what the journalists' audience wants to read and what they, by virtue of this, want to write.
And you need to learn where wired journalists look for news so you can be there. Understanding this perspective is the basis of a system I call Reality PR TM. Here are the principles upon which the system is based.
Do not bullshit Pride yourself on your ability to make complex topics simple by unburdening them of jargon and MBA-speak. The more you stick to answering questions instead of spewing mission statement rhetoric, the more likely you are to be sought out for your opinion. At least make the pretense of maintaining an impartial perspective.
Write an elevator pitch Write down your story idea in one sentence. Explain it in plain English the way you would tell it to a friend during an elevator ride. Get it down to 30 seconds.
Before you write a press release ask yourself where you have seen an article published like the one you want to write. If it's a release about your new Web site, your first anniversary or the company president's speech, chances are - unless your company is large and publicly traded - the answer is nowhere.
Write tight Writing short and tight is hard. Keep your press pitches to an absolute maximum of 300 words including contact information and headlines. Keep your posts in mail lists and forums short and pointed.
Think vertical The Internet has created a new demand for vertical content that covers niche subject areas and smaller industries. Look not only at traditional media but also at specialized newsletters, e-zines, forums and newsgroups where your information can be of value.
Be
visible Make it easier for a journalist to come to you than to your competitors. If your posts in newsgroups and forums are smart and helpful, you can create a reputation for yourself as an expert. And journalists want to talk to experts.
Find the names of editorial directors of major Web sites, editors of e-zines and Online newsletters and analysts and address your pitches directly to these people.
The traditional press release is dead Journalists almost universally express disdain for the traditional press release. The vast majority of releases are formulaic, rambling and if they have a story to tell it is usually boring as hell and lost amidst superlatives and marketing babble.
Want to win coverage? Start by throwing out the tattered old print press release. Write like you have 10 seconds to make a point. Because online, you do.
The new message for new media Ten well-constructed story suggestions will do the work of 10,000 press releases.
Stories have to be individually tailored to specific outlets. The expectation of blandness, poor writing and bias is so ingrained in journalistic culture that the form of the press release has become entirely devalued.
Moderators of forums, newsgroups, Mail Lists and web sites have no use for the traditional press release. When you practice Reality PR you will learn the format they do need.
The Internet has rendered traditional made-for-print press releases obsolete.
Don't SPAM the Media While it is perfectly acceptable for pitches to be unsolicited, you need to observe a number of courtesies.
Relevance is the key. Read the publication, watch or listen to the show BEFORE you pitch. Better yet, study several editions. Learn its point of view and the type of stories it features. Identify the writers who cover your sector.
Give away your knowledge Write articles for online publications. Volunteer to be an on-call exert for a major web site. Make a genuine effort to help people who participate in forums, mail lists and newsgroups. Skip the bluster and bluff.
There is more to PR than publicity. If you're Number One in a field that affects millions of consumers, the media will seek you out. At the least, they will listen when you call or read release you send because a story about your industry wouldn't be complete if you aren't included. Approximately 100 companies in the United States fall into this category.
If your company is small to mid-sized, not publicly traded, new on the block or a behind-the-scenes business you'll have to learn other skills for spreading the word about your virtues.
ABOUT THE AUTHOR
B.L. Ochman BLOchman@whatsnextonline.com Internet marketing strategist, journalist and speaker is the author of a new e-book on Reality PR ™ http://www.whatsnextonline.com
|
|
|
|
|
Mailwasher Anti Spam Software: The Reliable Free Spam Blocker |
Reliable anti spam and spam blocker software, protect your computer from unwanted email spam. Control spam and stop viruses before you download them. |
www.mailwasher.net |
  |
EarthLink® spamBlocker - For Windows Users |
Anytime, anywhere, EarthLink connects people to the power and possibilities of the Internet. Connect to the Internet with High Speed, DSL, Cable, Satellite, ... |
www.earthlink.net |
  |
FREE Spam Blocker and Email Filter Software to Stop Spam in ... |
A plugin for Outlook that works for a POP3 account. Available for 2000/XP. |
www.openfieldsoftware.com |
  |
Spam Blocker - the best spam blocking/filtering software |
Spam Blocker - the best spam blocking/filtering software. |
www.adscleaner.com |
  |
Microsoft Outlook SPAM Blocker -- filter spam and junk email with ... |
Spam Blocker features VBA-enabled filtering technology that integrates tightly with Microsoft Outlook 2000/2002. |
www.programmingmsaccess.com |
  |
SPAM BLOCKER COALITION – Join the anti-spam fight! |
The SPAM BLOCKER COALITION is a new grass roots anti spam effort created to fight ... <a href="http://www.killersites.com/antiSpam.php">spam blocker - help ... |
www.killersites.com |
  |
Free Spam Blocker Download - SpamButcher |
SpamButcher's spam blocker filter will solve your spam problem. Its advanced spam filtering software can stop spam with up to 98% effectiveness. |
www.spambutcher.com |
  |
Spam Filter Review 2007 |
Spam Filter Review - Top Spam Filter Software Reviewed. |
spam-filter-review.toptenreviews.com |
  |
Cloudmark - Intelligent Messaging Security for Service Providers ... |
A toolbar for Internet Explorer which blocks sites containing spyware, viruses and worms, and helps protect against identity theft and phishing. |
www.cloudmark.com |
  |
spamgourmet - free disposable email addresses, spam blocker |
spamgourmet provides spam protection using on-the-fly self-destructing disposable email addresses. Users can also set up rulesets for trusted or permitted ... |
www.spamgourmet.com |
  |
Spam Filter for Outlook - Outlook Express and Servers - SPAMfighter |
Block Spam - Spam Blocker - Anti Spam Software - Block Email Junk - Exchange anti spam - Enterprise Spam Filter - Email Server Spam Filter - Spam and virus ... |
www.spamfighter.com |
  |
Free Spam Blocker Solutions |
Free Spam Blocker Solutions: Polesoft Provides You the Safe Solutions: ... Lockspam Outlook is a safe and efficient Free Spam Blocker Solutions which is ... |
www.polesoft.com |
  |
spamBlocker for Unified Threat Management | WatchGuard ... |
spamBlocker for Unified Threat Management on WatchGuard Firebox appliances blocks incoming spam. |
www.watchguard.com |
  |
Msn spamblocker software by MSN Content Plus and others |
Msn spamblocker. latest reviews ... Reviews newsletter. Free Downloads Msn spamblocker. SpyLOG. catalogue. msn spamblocker at Free Downloads Center ... |
www.freedownloadscenter.com |
  |
to Give an Answer » WordPress Trackback Spam Solution |
Enter my new “Mod_Rewrite Trackback Spam Blocker” WordPress plugin (yes, I know, ... Mod Rewrite Trackback Spam Blocker - Gives a line of code to add […] ... |
blog.mytechaid.com |
  |
Download free applications - WeOnlyDo! Software |
Click to download SpamBlocker - Challenge-Response anti spam software ... SpamBlocker is a 'proof of concept' application that uses wodPop3 and wodSmtp ... |
www.weonlydo.com |
  |
SpamBlocker free download Spam Blocker blocks unwanted messages on ... |
Spam Blocker works with several mailboxes and allows configuring user setting for ... Spam Blocker blocks unwanted advertising messages on the mail server. ... |
3d2f.com |
  |
Wired News: Spam Blocker Has Opposite Effect |
Spam Blocker Has Opposite Effect. [Print story] · [E-mail story] [Rants + Raves]. Page 1 of 1. *. See Also. How and Why the Internet Broke ... |
www.wired.com |
  |
Home - Spamfo |
Organized collection of news, reviews and links about unsolicited bulk email (spam). |
www.spamfo.co.uk |
  |
Open-source spam-blocker gets high marks at Cornell |
Cornell University's management school is getting ready to deploy an open-source antispam tool that its CIO claims is 99% effective in blocking unwanted ... |
www.computerworld.com |
  |
|