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Chasm of Change---Restructuring --- The Goliath of Change
Copyright 2005 Rick Johnson
Restructuring --- The Goliath of Change
Richard L. Daft one of the country’s recognized academic leadership experts raises the question, “What kind of people can lead an organization through major change?” A...
Investments - Short Term or Long Term?
Many find investments to be a risky deal not because investments of any kind require fair amount of speculative measures for comparatively larger returns, but because they lack the knowledge about what to invest in and when.
Investments,...
Ten ways to Sharpen your Business Edge
When running a small business it is very important to lay out a plan of where your business is, what would you like to bring to the world through your business, where you want to take it and plan the best way to get there. This can be a formal...
The Role of the Business Model and Strategy for Business
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you...
Time Management is a Work of Art
Strategic planning schemes in time management are fundamental
steps to a promising behavior scheme. If you are a student or
professional, then you are well aware that time is essential for
all aspects of life. Most of us are often too busy to fit...
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Strategic Clarity for Communication Management
Over the past few weeks I've been developing plans for a communication project, a media relations campaign.
That's prompted me to reflect again on the communication management process by which we transform communication ideas into operational activities.
For me, the communication management process has four phases: conception (strategy); development (tactics); operations (execution); and review (evaluation).
Coming out of the conception or strategy phase, I think it's essential to have strategic clarity, which means a clear, focused objective (or objectives) that serves our ends, the ends of our audience, and allows for effective development and operations.
For example when I first started publishing newsletters, I didn't look or ask for strategic clarity from my clients. The result? Newsletters that faltered, sputtered, and eventually lapsed. Clients had wanted newsletters because they thought a newsletter would be a good idea. Communication is good, right? But, communication without a well-considered purpose is largely ineffective.
Other clients, though, did know what they wanted, both for themselves and for their readers. They turned out to be good clients with lots of staying power. And they had staying power because they clearly knew why they were communicating, and had some sense of the results, even if those results couldn't be measured.
To get strategic clarity, we first need to step back and ask some important questions. What do we want for the time, money, and perhaps other resources we're committing? What is the objective? Now, go one step further and articulate that objective in terms of reader response. Write down what they will do if you successfully communicate with
them.
Next, write down why they would do what you're asking of them. It's one thing to have objectives, and it's quite another to serve readers' objectives as well as your own. And, what's the connection between your needs and the needs of the audience?
Does this sound like a lot of work? Well, can be. But, ask yourself how much value you get if you rush off and do something without thinking it through.
I've published two newsletters for my own company. The first went ahead quickly, with little strategic planning. Instead, I concerned myself with matters like color, typefaces, and so on. That was a mistake; the newsletter died after perhaps six or eight issues, and accomplished little.
Before I started my second newsletter, I carefully worked through all the strategic issues. In fact, I started on the newsletter project in May and didn't publish the first issue until September. Of course, I didn't work at it full time, but still a lot of hours went into clarifying the strategy.
And, it worked. More than five years later, I'm still publishing it, every week, and the newsletter still does the job it was developed to do.
In summary, your communication project has a greater chance of success if you take time up front to identify and articulate your objectives, as well as the desired reader responses.
Copyright © 2005 Robert F. Abbott
About Robert: Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com
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Strategic Planning (in nonprofit or for-profit organizations) |
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... First, a Point About For-Profit and Nonprofit Strategic Planning ... |
www.managementhelp.org |
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Basic Description of Strategic Planning (including key terms to know) |
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... Strategic planning often includes use of several key terms. ... |
www.managementhelp.org |
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Strategic Planning, Strategic Plan, Business Strategy, Strategic ... |
Strategic planning advice with free strategic planner & sample strategic plan covering mission statement, SWOT analysis with business plan software for cash ... |
www.planware.org |
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Strategic Planning |
FAQs regarding strategic planning - geared primarily toward non-profit organizations but with enough detail and general information to provide useful ... |
www.allianceonline.org |
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Frequently Asked Questions |
Strategic Planning · Fundraising · Financial Management · Risk Management · Credit Card Acceptance. The FAQs (Frequently Asked Questions) listed on this ... |
www.allianceonline.org |
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Strategic planning - Wikipedia, the free encyclopedia |
Strategic planning involves defining objectives and developing ... Strategic planning uses "the big picture" to pursue large scale, long term objectives. ... |
en.wikipedia.org |
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08/26/96 STRATEGIC PLANNING |
You guessed it: strategic planning. Suddenly, the idea of rising above the ... But if strategic planning is back with a vengeance, it's also back with a ... |
www.businessweek.com |
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Dr. Strategy - Dr. Pete Johnson, Keynote Speaker, Marketing ... |
StrategicPlanning.com “Turning Change Into A Competitive Advantage”. Dr. Pete's Preview Video Click Here. Take-Away Value Sample Program Handouts ... |
strategicplanning.com |
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Strategic Planning Society: Strategy Development and Implementation |
Strategic Planning Society: Strategy Development and Implementation. |
www.sps.org.uk |
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Guide 7 |
Strategic Planning in Smaller Nonprofit Organizations ... In short, as a result of a strategic planning process, an organization will have a clearer idea of ... |
www.wmich.edu |
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STRATEGIC PLANNING MANUAL |
File Format: PDF/Adobe Acrobat - View as HTML |
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
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BPubs.com: Strategic Planning & Business Planning Articles |
Business Publications related to Corporate Strategic Planning. |
www.bpubs.com |
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Strategic Planning Tools |
Strategic Planning is a method for positioning an organization to take ... A strategic planning process incorporates an in-depth planning model that takes ... |
www.nsba.org |
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Center for Simplified Strategic Planning, Inc. |
The Center for Simplified Strategic Planning offers training, seminars, consulting, speakers, workshops, a book and a newsletter on strategic management for ... |
www.cssp.com |
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LEADERSHIP: Strategic Planning and Strategic Management |
Introduction: Is strategic planning really worth it? ... The purpose of strategic planning is to encourage thinking about your organization's "big ... |
vskn.ca |
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The CEO Refresher Archives - Strategic Planning |
When done right, the integrated strategic planning process can take a ... Strategic Planning and Project Management: The Key to Successful Implementation ... |
www.refresher.com |
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HEFCE : Publications : 2000 : 00/24 - Strategic planning in higher ... |
This guide reviews good practice in strategic planning in higher education (HE). It originated in a consultation exercise which we held in 1998 to review ... |
www.hefce.ac.uk |
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The Association for Strategic Planning |
The Association for Strategic Planning (ASP), is a non-profit professional society whose mission is to enable people and organizations to succeed through ... |
www.strategyplus.org |
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Amazon.com: Strategic Planning for Nonprofit Organizations: A ... |
Amazon.com: Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook: Books: Michael Allison,Jude Kaye by Michael Allison,Jude Kaye. |
www.amazon.com |
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Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for ... |
Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!: Books: Robert W. Bradford,Robert W. Bradford,J. Peter ... |
www.amazon.com |
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