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A Real Business Coach
I try to write articles that will be of help to the business owner and I believe this one will, too. It may sound a little self serving at times because, after all, I am a business coach. However, I get many questions and there is some confusion...
Creating a Vision
Creating a Vision (reprinted from Semiconductor Magazine, March 2000) by Dr. Marilyn Manning CSP, CMC To sell your product or service, you need vision. To attract investors, you need vision. To market yourself, you need vision. Is this article, I...
Making Your Item Get The Best Bid On E-bay
Having a worthy item does not immediately guarantee that you would receive the highest bid. Sometimes, it takes more than a great product to get the top bids in E-Bay. One of the things that you should consider is the presentation of the...
Managing the Human Resource Project
We obtain strategic results by aligning HR mission, vision and values. The following overview highlights a macro approach to project management. Seeking a stretch assignment, such as ownership of a major corporate HR initiative, we lead our...
SELLING YOUR BUSINESS FOR THE BEST PRICE
If you are considering selling your business this article will help you evaluate your company as a strategic acquirer might. From that perspective it pays to focus on ten critical areas of value creation. The better your performance in these areas,...
 
Trade Show Exhibit Booth - 7 Tips to Improve Yours

Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.

1. Balanced décor
The size of your trade show booth doesn't really matter. The main idea should be that you work towards achieving a balanced look for the space. The display material and the furniture should be spread evenly instead of concentrating in one section. The entire assigned space should look equal so that visitors find the booth attractive enough to visit it.

2. Treat it as a mini camp
You are likely to spend most of your waking hours at the trade show booth for the next couple of days so it is advisable that you spend a few minutes in planning strategic and accessible locations for all items required. This also helps you avoid a mad scramble each time a visitor requests for some literature or a visiting card. For example, keep the enquiry form on a handy clipboard just under the table, keep visiting cards in your pocket for easy access, keep the high quality brochures under the table which can be reached without a lot of exercise etc.

3. Right amount of furniture
Aim at 'right-ordering' the furniture. Not so much that your trade show booth looks like a furniture display and not so little that you have no chairs to comfortably seat a tired visitor who might a good potential customer. The furniture should also be a match to your display and avoid the heavy sofa if you have limited space as you will always be skirting around it to get anywhere.

4. Get more lights than the neighbour


/> This is really a good trick which has worked well with me in most of the international trade shows I have participated in. Order a few more lights than what the exhibitors are providing. You can argue that more lights would make you a sweat a bit more, but it would also make you stand out amongst similar stalls as the booth would look brighter and somehow more attractive.

5. Personnel should be trained on projects
Sometimes due to shortage of personnel we might hire hosts for the trade show. It is something which cannot be avoided so it would be better that you plan in advance for this and give them sufficient training to them so that they do not appear ignorant to customer requirements.

6. Flaunt your best attributes
Though this specific point has been mentioned in previous articles, it is also required to be mentioned here. You should have a concise communication strategy in all your display material to be able to attract visitors. Relevant graphics and a strong message delivery can make all the difference between your and your competitors stall.

7. Smile
This is something which is a no-cost sure fire winner. You need to be cheerful but not overly friendly and have a genuine smile while talking to visitors. As the Chinese correctly said that a man without a smiling face should never open a shop and they surely know something about selling. Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design

 

Strategic Planning (in nonprofit or for-profit organizations)
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... First, a Point About For-Profit and Nonprofit Strategic Planning ...
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Basic Description of Strategic Planning (including key terms to know)
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... Strategic planning often includes use of several key terms. ...
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Strategic Planning, Strategic Plan, Business Strategy, Strategic ...
Strategic planning advice with free strategic planner & sample strategic plan covering mission statement, SWOT analysis with business plan software for cash ...
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Strategic Planning
FAQs regarding strategic planning - geared primarily toward non-profit organizations but with enough detail and general information to provide useful ...
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Frequently Asked Questions
Strategic Planning · Fundraising · Financial Management · Risk Management · Credit Card Acceptance. The FAQs (Frequently Asked Questions) listed on this ...
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Strategic planning - Wikipedia, the free encyclopedia
Strategic planning involves defining objectives and developing ... Strategic planning uses "the big picture" to pursue large scale, long term objectives. ...
en.wikipedia.org
 
08/26/96 STRATEGIC PLANNING
You guessed it: strategic planning. Suddenly, the idea of rising above the ... But if strategic planning is back with a vengeance, it's also back with a ...
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Dr. Strategy - Dr. Pete Johnson, Keynote Speaker, Marketing ...
StrategicPlanning.com “Turning Change Into A Competitive Advantage”. Dr. Pete's Preview Video Click Here. Take-Away Value Sample Program Handouts ...
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Strategic Planning Society: Strategy Development and Implementation
Strategic Planning Society: Strategy Development and Implementation.
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Guide 7
Strategic Planning in Smaller Nonprofit Organizations ... In short, as a result of a strategic planning process, an organization will have a clearer idea of ...
www.wmich.edu
 
STRATEGIC PLANNING MANUAL
File Format: PDF/Adobe Acrobat - View as HTML
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document.
 
BPubs.com: Strategic Planning & Business Planning Articles
Business Publications related to Corporate Strategic Planning.
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Strategic Planning Tools
Strategic Planning is a method for positioning an organization to take ... A strategic planning process incorporates an in-depth planning model that takes ...
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Center for Simplified Strategic Planning, Inc.
The Center for Simplified Strategic Planning offers training, seminars, consulting, speakers, workshops, a book and a newsletter on strategic management for ...
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LEADERSHIP: Strategic Planning and Strategic Management
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The CEO Refresher Archives - Strategic Planning
When done right, the integrated strategic planning process can take a ... Strategic Planning and Project Management: The Key to Successful Implementation ...
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HEFCE : Publications : 2000 : 00/24 - Strategic planning in higher ...
This guide reviews good practice in strategic planning in higher education (HE). It originated in a consultation exercise which we held in 1998 to review ...
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The Association for Strategic Planning
The Association for Strategic Planning (ASP), is a non-profit professional society whose mission is to enable people and organizations to succeed through ...
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Amazon.com: Strategic Planning for Nonprofit Organizations: A ...
Amazon.com: Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook: Books: Michael Allison,Jude Kaye by Michael Allison,Jude Kaye.
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Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for ...
Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!: Books: Robert W. Bradford,Robert W. Bradford,J. Peter ...
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