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Business Intelligence Advancements Transform Corporate Decision-Making
Companies have long considered data collection and analysis to be fundamental activities for long term strategic planning. Before the rise of the Information Age, most decision making was based on guess-work or trial-and-error practices....
Millionaires Name Top Choices for Holiday Gift Wish List
Top 5 Choices Vary by Age, Gender, And Level of Income or Net Worth From among more than 16 possible choices, the wealthy selected clothing, gift certificates/money, and books/CDs/DVDs as the top three choices on their wish list for...
Quality consulting major consumer products company
Organizational TQM Assessment The executive staff was trained on the key components of the Malcolm Baldridge criteria, and facilitated discussions that resulted in a baseline evaluation of the organization's TQM implementation. The Baldrige...
SELLING YOUR TECHNOLOGY COMPANY - WHY EARNOUTS MAKE SENSE TODAY
The purpose of this article is to present earnouts to sellers of technology companies as a method to maximize their transaction proceeds. Sellers have historically viewed earnouts with suspicion as a way for buyers to get control of their companies...
Starting Your Business: Avoiding the "Me Incorporated" Syndrome
Many people who want to start a business have similar reasons for their ambitions. Typically, they are seeking autonomy from an employer, freedom, or control over their own destiny, which also means that they can determine their own income, work...
 
Trade Show Exhibit Booth - 7 Tips to Improve Yours

Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.

1. Balanced décor
The size of your trade show booth doesn't really matter. The main idea should be that you work towards achieving a balanced look for the space. The display material and the furniture should be spread evenly instead of concentrating in one section. The entire assigned space should look equal so that visitors find the booth attractive enough to visit it.

2. Treat it as a mini camp
You are likely to spend most of your waking hours at the trade show booth for the next couple of days so it is advisable that you spend a few minutes in planning strategic and accessible locations for all items required. This also helps you avoid a mad scramble each time a visitor requests for some literature or a visiting card. For example, keep the enquiry form on a handy clipboard just under the table, keep visiting cards in your pocket for easy access, keep the high quality brochures under the table which can be reached without a lot of exercise etc.

3. Right amount of furniture
Aim at 'right-ordering' the furniture. Not so much that your trade show booth looks like a furniture display and not so little that you have no chairs to comfortably seat a tired visitor who might a good potential customer. The furniture should also be a match to your display and avoid the heavy sofa if you have limited space as you will always be skirting around it to get anywhere.

4. Get more lights than the neighbour


/> This is really a good trick which has worked well with me in most of the international trade shows I have participated in. Order a few more lights than what the exhibitors are providing. You can argue that more lights would make you a sweat a bit more, but it would also make you stand out amongst similar stalls as the booth would look brighter and somehow more attractive.

5. Personnel should be trained on projects
Sometimes due to shortage of personnel we might hire hosts for the trade show. It is something which cannot be avoided so it would be better that you plan in advance for this and give them sufficient training to them so that they do not appear ignorant to customer requirements.

6. Flaunt your best attributes
Though this specific point has been mentioned in previous articles, it is also required to be mentioned here. You should have a concise communication strategy in all your display material to be able to attract visitors. Relevant graphics and a strong message delivery can make all the difference between your and your competitors stall.

7. Smile
This is something which is a no-cost sure fire winner. You need to be cheerful but not overly friendly and have a genuine smile while talking to visitors. As the Chinese correctly said that a man without a smiling face should never open a shop and they surely know something about selling. Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design

 

Strategic Planning (in nonprofit or for-profit organizations)
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Basic Description of Strategic Planning (including key terms to know)
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Strategic planning involves defining objectives and developing ... Strategic planning uses "the big picture" to pursue large scale, long term objectives. ...
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08/26/96 STRATEGIC PLANNING
You guessed it: strategic planning. Suddenly, the idea of rising above the ... But if strategic planning is back with a vengeance, it's also back with a ...
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Strategic Planning Society: Strategy Development and Implementation.
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Guide 7
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STRATEGIC PLANNING MANUAL
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BPubs.com: Strategic Planning & Business Planning Articles
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