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“7 Insider Tips To Joint Venture Success”
Most marketers miss out on huge chunks of available profits by not doing enough joint ventures.
It’s the easiest way to leverage on resources you wouldn’t otherwise have.
There’re probably two reasons why joint ventures are not used...
FAMILY BUSINESS SUCCESSION PLANNING
As Penn State professor William Rothwell ominously points out in the forward to Exit Right: A Guided Tour of Succession Planning for Families in Business Together, more than 40% of the people who run the closely held operations that comprise 80% of...
Home Business Success Steps
A HARE one day ridiculed the short feet and slow pace of the Tortoise, who replied, laughing: "Though you be swift as the wind, I will beat you in a race." The Hare, believing her assertion to be simply impossible, assented to the proposal; and...
How Safe is Your Success? Part 6 of 8
"How Safe is Your Success" is a series of eight articles that address different aspects of a universal problem which is of particular importance to those who do business on-line. Most Internet users are at least aware there are dangers "out there",...
Trial and Error + Persistence = Successful Marketing
A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you...
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Create Your Vision of Success
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception.
Many companies put a lot of effort into all the external aspects of what they do, yet completely overlook what is happening due to internal perception. Internal perception includes your thoughts and beliefs; the internal dialogues and thought processes you have regarding your business, your industry and your customers/clients. Often, we may not be aware of hidden thoughts. Our thoughts support or hinder our success.
To find out how what you believe take this simple test. For the next 48 hours notice what comes up when you are talking about your company, your products and services and the value you bring to the table. Do your internal thoughts match your words? Do you feel good about your interactions? Do you feel the prices you charge are fair and reasonable? Do you believe you are worth what you ask? Do you feel you are the best choice for your customers?
You can invest lots of money and time on external campaigns. Your true success will be determined when your thoughts and beliefs match your actions. Before you launch your next marketing campaign, ask yourself these important questions:
-How do you feel about your product or service?
-Do you feel the price you charge is matches the value your product/service -brings to your customers?
-Do you appreciate your clients?
-Do you feel appreciated by your customers or clients?
-Who do you want to do business with?
-Who wants to do business with you?
Whether you are in financial planning, training, banking, the beauty industry, day spas, or technology, take the time to know what sets you apart. In the consumer’s mind, Company A looks the same as Company B in many ways. The same with Salesperson A compared to Salesperson B. To stand apart your must help the consumer understand your differences.
A simple formula to clarify your differences is to write down every reason someone would want to do business with you.
-Are you an expert
in your industry?
-Do you deliver in record time?
-Do you have a unique location?
-What is unique about your business compared to your competitors?
-What is most important to your prospects and customers about doing business with you? (If you don’t know – ASK!)
-What can only you do that your competitors can’t do?
Once you answer these questions, create a short message that incorporates these answers. When you meet with a potential customer and they ask what you do, you want to be able to concisely tell them. This process is also helpful with your current clients. Remember - they are only one call away from utilizing the services of someone else!
Before you begin to aggressively position yourself and gain visibility, think about the vision for you and your organization. Gaining a vision of what the organization stands for, the impact you want to have on your customers or clients, the quality of products and services, your contribution to your community, and where you want the organization to be in the future is essential as you move forward.
Your vision is your ideal future state and includes your values and what you desire your organization to be like. What’s most important to you?
An essential aspect of your vision is understanding what makes you, your company and your team unique in the marketplace. What makes your product or service different from your competitors? Once you have your vision in mind, write it down. This will help you to solidify your thoughts and stay on track with what is truly important.
Periodically revisit your overall vision. Your core values should be the main driver of your vision, yet some of the details are bound to change. As you and your customer’s needs and wants change, you may find it necessary to update your vision.
Where do you want your company to be? Where do you want to be? Match your actions with your thoughts and beliefs. Create a vision for success!
About the Author
Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook Street Smarts Marketing On the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm
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