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7 Must-Have Traits For Work At Home Success
There are a lot of reasons why so many people fail shortly after starting a home business. In order to achieve your work at home dreams there are certain traits you must possess or acquire. I have listed 7 must-have traits that I consider to...
Four Critical Success Factors for Business Results
Scenario One
During a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the...
How Do You Define Your Success?
How does an online marketer define success ? There are many ways to describe success, but does it always have to do with a hefty bank balance ?
I can consider myself to be an online success. Heck, I am not making a ton of money every month...
How to use humor successfully in your business communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost...
Transform Your Image And Accelerate Your Success
Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life.
In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I...
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Online Marketing Simplified! 2 Pillars To Your Success
Online Marketing Simplified
2 Pillars To Your Success
Are you confused by the flood of information on how to improve
your internet marketing results?
Mastering the search engines, pay-per-click advertising, affiliate
marketing, website design, writing articles, and on it goes.
Doesn't it seem more and more complicated to focus in on what
really works and what doesn't?
After working to build many businesses from the ground up over
the last 10 years, it's more clear than ever that there are 2
main principles that will largely dictate your success in any
business. All of the other techniques build on these first two
principles.
Think of these two main principles as the cement pillars that
hold up a bridge - without them, no matter how well you
construct the bridge, it will still fall down.
Focus your energies, time and resources around meeting these
two key principles - you will immediately see a big difference
in your results.
PRINCIPLE #1
You must have a well positioned product, fulfilling a hot desire
within a clearly identifiable and accessible target market.
Let's break this down.
Making a profit in business is really quite a simple concept,
you have to earn more revenue than your cost. Revenue minus
cost is your profit.
So where does that cost come from?
The two big sources of costs are: costs associated with
creating or finding your product to sell and cost of
reaching your market to sell your product
It only makes sense then that identifying a hot desire within
a market you know how to reach will mean much lower costs
for your businss. Ultimately, this means more profit for you.
Have you ever run against the wind? Tried to swim upstream in
a river? Walk one way in a crowd when everyone else was walking
the other way?
It's a very tough lesson to learn.
I've been brought it to consult with companies that have burned
through millions of dollars before learning this lesson.
You cannot FORCE a low-demand product on a market - no matter how
much money you spend on marketing.
You cannot hope to reach enough buyers in the entire marketplace
even with a very high-demand product in one segment.
In fact, I've seen situations where unknown entrepreneurs enter
a market, quickly identify a hot desire, address it with a less
than perfect product and in a very short time have created wealth
100X higher than anyone else in
that market.
An old mentor of mine used to tell me all the time, "focus on the
low lying fruit - there's far more than enough to go around"
PRINCIPLE #2
You must reach your market with a clear, empathetic message that
instantly catches your readers attention, interest, desire and
moves them to see your product as THE answer to their deepest
desires.
If you were reading closely, you'll recognize Principle #2 as
the same principles that underly great copywriting.
How do you become a great copywriter and master Principle #2?
1. Research, research and research. I make sure I have a pulse on my
target market's desires, needs, emotional triggers. Focus in on WHY
they want a solution to a particular problem. Research takes many forms...
- speak with them
- survey them
- read what they read
- talk to others who do business with your market
- test using articles and special reports to guage the response
- do what they do
By doing this you should have content for 20-30 (at least) different
benefits for your product.
Then....
2. Polish your benefit statements. This is where you can use books of
action verbs, swap files (samples of great ads, letters and webpages),
the services of a copywriter. This is the technical aspect of copywriting
which can be learned by reading other great material.
Far too many people go right to #2, as a result their benefit statements
seem bland, miss the mark or seem the same as everyone else.
Next time you get distracted by the latest and greatest tip, technique
or strategy - know that focusing on these 2 fundamental principles:
In-demand product ideas and effective copywriting, will make the most
difference to your pocketbook in both today and in the future.
-------------------------------------------------------
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
-------------------------------------------------------
About the Author
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
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| Motivational speaker. Includes information on products and seminars. |
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| SuccessFactors performance management software is a flexible, affordable, on-demand system used by nearly 2 million people in companies large & small. |
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| I was inspired to take this challenge by Steve Pavlina’s Entry “30 days to success”. I really like that method, and it has shown posit […] ... |
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| We build adolescent literacy with middle school reading programs and middle grades reading interventions that engage young adolescents. |
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| cloud1.arc.nasa.gov |
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| When Job-Hunting: Dress for Success |
| One of the keys to a successful job interview: dressing for success. Here are some free expert tips and resources for both men and women. |
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