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Create Credibility for Success
Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet “El Dorado”.
I did find what I was looking for, nothing more than a fistful of...
he Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells...
How to Become a Successful Entrepreneur on the Web
Becoming a successful entrepreneur in the online world is no different than becoming a successful entrepreneur in the brick-and-mortar world. Both tasks require vision, determination, and hard work. The online world of the web offers many exciting...
Starting a Successful Dropshipping Business
Dropshipping is like any business and the most important thing when starting out on any venture is to do your market research FIRST...
When you open a store in your town, you wouldn't open it without doing your market research first. The same...
Transform Your Image And Accelerate Your Success
Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life.
In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I...
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Promote yourself more successfully
Promote yourself more successfully
meldunn.com.au
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked “so what do you do?”
•Have you ever stumbled over your words when asked what you do?
•Have you ever received the response, “Oh, I see”, followed by silence?
•Do you ever feel as though you do not know what to say about yourself?
I am reminded of the ‘elevator speech theory’ (I do not know to whom to attribute its invention), which simply poses “if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do – what would you say, and you have only until the elevator gets to the bottom?”
I have personally struggled with this at times, and equally have found that when I get it right, results flow – which initially could be as simple yet important of getting more time to converse with the person asking the question of you.
A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.
This FREE workbook, available HERE, details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.
By using the
techniques within this FREE publication I have been able to clearly articulate what I do; present an ‘elevator speech’ concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers – all of which has led to an increase in revenue.
The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:
1.Develop a core marketing message
2.Learn to ‘say’ your core marketing message
3.Develop an executive summary for your business
4.Develop a set of marketing options – web, print, speaking, writing
5.Refine a range of sales techniques for your business
Will the Marketing Plan Workbook guarantee your success? Of course not – your success is up to you.
From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.
Get your FREE Marketing Plan Workbook from HERE
About the Author
Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
globizdev.com
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