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3 Keys To Building a Successful (Online) Business
Want to know the secret to effectively building a successful online business? I'm afraid the answer may not be what you're expecting. Take this simple pop quiz. (I know, I haven't given you time to study yet. But I think you'll pass the test...
Goal Setting for a Successful Home Business.
The ability to set goals and effectively motivate yourself to achieve them are two essential skills that will help you achieve success in you home business.
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How Two Powerful Words Can Guarantee You Success
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What is required to be successful in your home business? Before we can answer, you must understand what "success" means and what common characteristics successful people have. If you are reading this article, you probably want to be successful and...
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While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.
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The key to success - choose the right partner
The key to success – choose the right partners
meldunn.com.au
Do you promote yourself as offering prompt, reliable and quality service?
Of course – none of us promote ourselves as anything less, and equally we strive to provide this level of service all the time.
So what happens when you take your networking to the next level, and start to offer referrals, or even establish partnerships or alliances for certain activities?
Whatever you do at this point creates significant impact on your business and personal reputation – potentially positive and also potentially negative.
One of the successes of Global Business and Development Solutions (globizdev.com) is not just that we are an alliance spanning Australia, South Africa, UK and the USA. Rather, our success results because we share like values, and each commit to providing the same level of service, whether individually sourced, referred, or a shared client.
I am using the word ‘partner’ loosely – as a catch all for someone we refer business to/from, someone we collaborate on a project with, someone we join market and so on.
Regardless - choosing the right partner is critical.
So how do I choose the right partner?
At some point depending on the level of activity you enter, it could be important to get specialist legal, due diligence and other financial advice – which is beyond the scope of this article. Some key principles I have followed to successfully establish partnerships and alliances include:
•Looking for organisations and individuals who share the same values as
you
•Ensuring you enter the arrangement with their success in mind, not just yours
•Being prepared to not lead every initiative
•Looking for partners with complementary products and services
•Identifying gaps in your own knowledge, skills and experiences and seeking partners to ‘fill’ these
•Not expecting overnight success
•Being prepared to foster a long-term mutually beneficial arrangement
Will following these steps guarantee success and remove all potential for conflict?
Obviously not.
However, following these steps is core in demonstrating a genuine desire to work with others, to support each other in growth and development.
Remember, too, that establishing such arrangements is likely to be just one element of an overall sales and marketing plan for you or your organisation. Even if you have an excellent partner, or partners, marketing efforts individually and collectively remain important.
I you are an independent professional, or a small service organisation, you might benefit from the Free Marketing Plan Workbook from Action Plan Marketing, which you can download HERE.
I have found enormous personal and business benefits from establishing quality partnerships, and I hope you enjoy similar successes.
About the Author
Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
globizdev.com
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