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10 Habits of Highly Unsuccessful Business Owners and Managers
Do you spend every waking minute at work? Do you find it difficult to take time out for you? Are you constantly working in a mess? The Small Business Owner These people tend to be involved in every aspect of their business from being the...
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you...
Progress to Success
It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago.
You sit and wonder what are you doing wrong. You have been over the same steps again...
The #1 Secret of Success
Today I am going to tell you the #1 secret to success in life, business & all that you do. If you apply this secret wholeheartedly I guarantee that your life will change for the better.
The #1 secret to being successful in everything that you...
Transform Your Image And Accelerate Your Success
Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life.
In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I...
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Top 6 Business Success Strategies
"The principal purpose of business is to create a customer."
- Peter Drucker
Creating a loyal and respectful relationship with a
potential customer builds the basis for all other areas of
business success.
Simply stated, without customers, our businesses would all
fail.
A satisfied customer is a customer who provides a continual
income stream and refers others.
Business success starts with the customer. The following six
strategies outline the best and most effective business
success practices.
1.Customer Service. Typically 68% of a business' customers
leave or go elsewhere for products and services because they
feel they are under appreciated or unimportant.
The perception a customer has of his/her value to a business
plays a very large role in whether or not the customer
returns.
What can you do to improve on that statistic? Smile, ask
questions, be friendly and say "Thank You".
Customer service is a seriously neglected facet of most
businesses. As an owner you must set the example for your
employees.
No one can do this for you. You can't pay an outside
consultant to smile for you. If you aren't sure where to
start, then pick up a copy of "How to Win Friends and
Influence People" by Dale Carnegie.
2.Existing customers. Another neglected area in most
businesses is the act of communicating with existing
customers. I can't remember the last time a business I
frequented sent me a coupon or note or anything for that
matter.
Keeping in contact with customers does not have to be an
extensive and time-consuming endeavor. A monthly
newsletter, a quarterly coupon mailing or a special occasion
or holiday is sufficient. The idea here is not to sell them
something but to simply remind them that you exist and value
their business.
3.Referrals. If you are not offering an incentive to your
existing customers to refer new customers to you, you are
missing out on a huge profit center.
Referral coupons are one way of enticing customers to refer.
If a coupon makes it back to you with a new customer, then
the referring customer gets a "spiff". A "spiff" can be a
discount coupon, movie tickets, or a free item, anything
that shows value.
It is important, however, for the "spiff" to be something of
perceived value to the referrer. Cheesy doesn't work. The
referrer needs to be excited or grateful for the "spiff".
4.Thank you. Simply but overlooked. The act of thanking
people for their business. Sending thank you notes
to
customers who refer is an important practice.
Most importantly, however is the practice of saying "thank
you" when customer leaves even if he doesn't purchase. How
you say "thank you" is also important.
Many times I say something to the effect of "thank you for
using our services we really appreciate your business".
This says so much more than a simple "thank you" does.
Thank customers for information they provide to you, thank
them for referrals, thank them for keeping you in business,
whatever it is just remember to say "thanks".
5.Testimonials. Overlooked but critical to building
credibility with potential customers.
If you are a brick-and-mortar business you should have
customer testimonials posted where new customers can easily
see them.
If you are an online business they need to be front and
center on your web page. Do not hide them behind links, put
them right on the home page.
Testimonials will do more for you than any other type of
advertising. Sprinkle them throughout your mailers, on
postcard mailings, in your office or store, on your web
page, in your emails. Everywhere, you can't wear them out.
6.Rewards. Rewarding customers for their loyalty is a
great way to drive repeat business and boost your bottom
line.
I recently sent out a letter thanking customers for their
loyalty, telling them that they had been added to my VIP
customer list, and presented them with a thank you coupon.
In the letter I also covered new services and products. I
had a 90% response rate. Some customers called just to say
"thank you" and chat.
This form of relationship building is a critical success
factor.
The reward program can be points like airlines currently
use, a cash back program, tiered discounts, anything that
motivates the customer to buy more to gain the incentive.
These six strategies are mandatory to building a customer
retention program and for motivating new customers to buy.
Implement one a month for the next 6 months and watch your
sales go up.
Customers need and want to be appreciated and respected;
this should be standard operating procedure for every
business owner.
About the Author
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More success tips can be found at http://www.strategy-3.com
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| Success.org - Action Principles - Free Empowerment Courses |
| Success.org - Home of the Action Principles and a Free Business Education on the web. |
| www.success.org |
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| S.U.C.C.E.S.S. |
| Assists immigrants to Vancouver with settlement information, finding employment, parenting classes, information technology training, family and youth ... |
| www.success.bc.ca |
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| S.U.C.C.E.S.S. - United Chinese Community Enrichment Services Society |
| SUCCESS is a non-partisan citizen organization for the promotion of the well-being of Canadians and new immigrants and their participation in a just, ... |
| www.success.bc.ca |
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| Success.com : The World Leader in Personal Development & Self-Help |
| Sign up for one of our online interactive Success University courses. We take our most popular audio programs and provide the full audio online along with ... |
| www.success.com |
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| Success - In Business. In Life. |
| The only business magazine designed to inspire and guide motivated business people to lead truly successful lives. |
| www.successmagazine.com |
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| Home - Dress for Success |
| Non-profit organization that provides interview suits, confidence boosts, and career development to low-income women in over 75 cities worldwide. Success ... |
| www.dressforsuccess.org |
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| Interviewing Success |
| Information on all aspects of successful interviewing - preparation, performance, and follow-up for an entry level job interview. |
| www.collegegrad.com |
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| Success in Mathematics |
| Success in Mathematics. Tips on how to study mathematics, how to approach problem-solving, how to study for and take tests, and when and how to get help. ... |
| euler.slu.edu |
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| Sites to Promote Academic Success |
| Sites to Promote Academic Success ... You can also explore your learning style and explore some excellent general academic success sites. ... |
| www.uni.edu |
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| Success Consciousness |
| SuccessConsciousness offers guidance, advice, articles and ebooks on self-improvement, spiritual growth, peace of mind, meditation, positive thinking, ... |
| www.successconsciousness.com |
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| The Internet Marketing Center | Secrets to Their Success |
| As a member of "Secrets To Their Success", you'll receive an e-mail each month ... To keep "Secrets To Their Success" private site a manageable size, ... |
| www.secretstotheirsuccess.com |
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| Made For Success |
| Motivational speaker. Includes information on products and seminars. |
| www.madeforsuccess.com |
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| SuccessFactors Employee Performance Management Software |
| SuccessFactors performance management software is a flexible, affordable, on-demand system used by nearly 2 million people in companies large & small. |
| www.successfactors.com |
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| 30 Days to Success |
| I was inspired to take this challenge by Steve Pavlina’s Entry “30 days to success”. I really like that method, and it has shown posit […] ... |
| www.stevepavlina.com |
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| Success for All Foundation |
| We build adolescent literacy with middle school reading programs and middle grades reading interventions that engage young adolescents. |
| www.successforall.net |
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| SUCCESS Mission Home Page |
| SUCCESS. SUbsonic aircraft: Contrail & Cloud Effects Special Study. Click here for a list of GRL publications · Mission Overview · End of Mission Statement ... |
| cloud1.arc.nasa.gov |
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| When Job-Hunting: Dress for Success |
| One of the keys to a successful job interview: dressing for success. Here are some free expert tips and resources for both men and women. |
| www.quintcareers.com |
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| SuccessLink |
| SuccessLink is an non-profit organization dedicated to improving classroom instruction and learning. |
| www.successlink.org |
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| Mind Tools - Self-Study Management Training, Career Training ... |
| With Mind Tools' "Make Time for Success" self-study time management and personal effectiveness training, discover the 39 essential tools needed to maximize ... |
| www.mindtools.com |
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| Success - Wikipedia, the free encyclopedia |
| HMAS Success (H-02), an S class destroyer launched in 1918 ... S.U.C.C.E.S.S., a non-profit organization aiding new East Asian immigrants in the Lower ... |
| en.wikipedia.org |
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