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A Bit of Pollyanna
"Stop being such a Pollyanna," a trusted, more experienced colleague counseled as we took the long route back to my office. He had just witnessed my project idea annihilated as co-workers eagerly argued why my idea wouldn't work, where it was...
A New Strategy to Meet the Needs of the Elderly
Geriatric Care Management:
Getting older isn't what it used to be. There was a time when
senior members of the community lived amongst their extended
family, relying on their children or grandchildren for support.
But as the Baby Boomer...
An Introduction To Online Colleges
Online colleges make obtaining a degree a possibility for anyone with access to the internet. If you have always dreamt of obtaining a degree or other certificate then online colleges are a great way to make that dream come true. One of the main...
Competency Based Interviews - 6 Steps to Success!
More and more organisations are using a competency based framework for interviewing. Here are 6 steps to help you make the best impression - and get the job! Competency based interviews are intended to get the best from you, the candidate, whilst...
Jump Start For An MBA Education
Traditional MBA programs provide students with a two-fold advantage: a wealth of business knowledge, and the credentials necessary to advance in the business world. Yet many of these programs require previous managerial experience, not to mention an...
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Use Job Search Hacks to Get Hired Faster
Baffled by the latest U.S. Labor stats about jobless claims? Two-sided confusion; cautious optimism and wolf-criers. No need to spin your wheels wondering. There’s a no-hassle solution to the unemployment news blues. You’ll have to run your search fundamentally different than your pals to find the next great career. Don’t do it solo.
Job searching alone is like hitchhiking a scary ride with an unknown stranger on a 180-mile long deserted, no-exit road with hopes you’ll make your destination. When you lack time or expertise to plan career moves carefully, sometimes the loss of ground is not apparent until years later. You can get trapped in a black hole and frustrated that your career is not advancing to full potential. Ever feel imprisoned in positions that lacked adequate reward, satisfaction, challenge or a future? There are many reasons for these job jails:
• You’ve become too specialized.
• You’ve become too generalized.
• You failed to look ahead and plan for the future.
• You held out too long hoping for the “right break.”
• You accepted jobs that never made use of your best talents.
• You remain too long in positions that offered no challenge or mobility.
Use these seven job search marketing hacks and you’ll get in front of decision makers faster. What’s a “hack?” A “hack” is a clever solution to an interesting problem, so says the experts at O’Reilly Media, Inc., a leading-edge book publisher that offers cool technology workarounds on everything from navigating Google and eBay to digital photography and gaming. Hacks are the “down and dirty” of getting a task done. Your mission here is to get a great job, high on adventure, low on headache.
Hack #1: Know the job market. Locate and identify geographic employment hot spots. Search out emerging industries. Grow up and ditch the pabulum of pursuing comfortable industries that are on their way to obsolescence.
Hack #2: Know your functional and industry options and employers’ needs in these areas. Pinpoint your top three positioning (career focus) alternatives to what you’re now doing. Find the chief five
employers that serve that market segment.
Hack #3: Know your most marketable skills, competency, and relevant background. Create a personal branding; the things that make your “package” distinct. Blaze past your competition and neutralize the yawn factor in candidate- selection boredom by linking your portfolio of contribution to employer need.
Hack #4: Know how to win multiple, simultaneous interviews. Spot the core three strategies to gain exposure that penetrates both the advertised and unadvertised job markets. Isolate which one is used the least but rewards the most, in terms of results.
Hack#5: Know how to create effective resumes and letters that sell solutions. Build a campaign action plan that sends your tombstone resume to an early grave. Leverage your knowledge to solve employer problems through tailored special-ops marketing tactics that creates “you” stickiness in decision makers’ minds.
Hack#6: Know how to multiply your access to those who have the power to hire. Networking is out. Building strategic relationships is in. Be there…where. Informational meetings with those who have knowledge you need puts you in the driver’s seat when hiring patterns emerge.
Hack #7: Know how to give your inner critic a name and tell it to be quiet. Visualize the results you want, not the ones you fear. Trigger the right reactions in your targeted prospects by looking for ways you might be sabotaging yourself, then adapt, improvise, overcome.
A professionally-run job search gets you there faster. It gives you defined direction and leverage to compare, negotiate, and deal from strength. Try to imagine the alternative; hitchhiking to nowhere at the mercy of blind luck. Can you think of one rational reason why you’d want to take this trip alone?
About the Author
Marta L. Driesslein is a senior management consultant for R.L. Stevens & Associates Inc. http://interviewing.com/
, a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients’ career transitioning needs
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