|
|
|
10 Tips For Getting More Traffic From Your Articles
Here's a depressing fact if you sell anything on the web: the #1 reason people go online is not to buy things but to find free information.
But that's great news - if you write free articles. It means you have a technique you can plug in...
At last! A Fast & Easy Way to Increase Traffic!
In the mid 1990's -the 'early days' of the internet so to speak
- adding content to your site was about the best way market your
site. But in 2000, this 'content bubble' burst. Other exciting
profit models like e.g. banner ads came into fashion...
Interested In Free Targeted Traffic
How to Get Free Targeted Internet Traffic to Your Website No matter what opportunity or product you promote via the internet you do not have a business unless you have customers. One way to increase sales is to increase your customer base, this...
The Straight Goods on Traffic-Generating Programs
It's no wonder that there are so many programs meant to help the online business owner drive traffic to their websites. With billions of web pages on all topics imaginable, most of our sites are just a tiny "blip" on the Internet radar. Doing...
Web Traffic Wonder: Are You Using This Free List Building Tool?
Yes, if need more web traffic, this free list building tool could be a painless way to steadily build more prospects, more web traffic, and more income. If you are in business for the long haul and have the guts to...
|
|
| |
|
|
|
|
|
|
Attracting traffic with banner ads
Internet is an ever evolving business platform. Doing business
on the Internet differs in a number of ways from every day brick
and mortar business. Change here is more frequent, more dramatic
and may have greater impact than in a conventional business.
Success in this climate can only come from quick response to the
changes. Look at web advertisement! Just in a few short years,
we have seen rise and fall of banner advertisement, email
marketing, pop-ups, pop-unders and number of other marketing
tools.
Consider banner advertisement. In the beginning of Internet era,
banner advertisement was one of the primer methods of online
marketing. There were not many quality sites in those days. In
search of good feature and content filled websites visitors
were clicking through banners aggressively. Today, things are
totally different! Over using of banners on the web pages
forced to train our eyes not to notice banners any more.
Visitors tend to avoid clicking through the banners unless
there is a very compelling reason to do so. Does that mean
the banner advertisement is dead? Not so soon!
Although, banner click through rate is quite low in comparison
to what it used to be, depending on your objectives banner
advertisement can still be very effective. Banner ads are
used today, either for creating brand recognition or for
bringing in more traffic to the website and consequently
generating more sales.
Brand recognition
As an overall brand awareness campaign, companies place
banners on targeted websites.
Banners of products with mass appeal are frequently posted
on high traffic portals. If your goal is to make any of your
products or services popular to certain niche market, you
should find websites catering this particular audience and
post banner ads. When visitors see your banners, whether
they click on it or not – same like traditional bill boards
and TV advertisements – it helps you building consciousness
to your brand.
According to a recent study, online banner ads can be as
effective as television advertising as far as brand
recognition is concerned. A survey was conducted among
members of American Online who saw an ad of a product
as a banner on the website and on TV commercial. The
result indicated that 40 percent of the audience remembers
the static banners and 41 percent remembers the TV
commercial at the time of the poll conducted a few days
later.
Forester Research claims that you can get similar brand
recognition effect from online ad campaign in comparison
to traditional forms of advertisements for around 60
percent less cost. However, same like offline ads, in
order to create a sustainable brand recognition, your
online advertisement campaign also needs to run for a
prolong period of time.
Generating traffic
Banner ads could be a good source of high quality traffic
for your website if you manage your banner ad campaign
wisely. If your main purpose of the campaign is to generate
more sales by attracting traffic - which is any way should
be the main goal of any e-commerce site – you have to select
sites to post banners where you target audience frequently
visit. Pay per click search engines like Overture or Google
Adwords are good options for your textual banner ads. Since
the visitors are already looking for a website like yours
by searching for the keyword that you have selected to
place your ad, you get highly targeted traffic from this.
There are no fixed rules of effective banner ads campaign.
You have to learn the program works best for you by trial
and error. The principal idea behind any advertisement is
to grab viewers’ attention, ignite their curiosity and
motivate them to act. For banner ads it is no different!
The following tips should help you getting better result
from your banner advertisement campaign:
1. Choose an attention grabbing content. Space is so
limited in a banner – same like newspaper headlines – you
have to come up with something that really gets viewer’s
attention. Since you have to do it in one or two sentences,
try using something funny, outrageous but intriguing.
You can also use pictures, which deliver similar effect.
2. Call to an action. Many people like to be guided. Tell
them what to do such as “Click here” or “Go to the website”.
3. Focus on one offer. Your banner ad should carry one
single message. By including several offers in one ad,
chances are you will confuse viewers rather than intrigue.
4. Make it readable. Even a greatly designed banner will
fail to motivate a viewer if the text on it is not readable.
5. Avoid information overload. Too many pictures, colors
and texts make banners look clumsy. Viewers tend to ignore
this type of banners. Animated banners should have less than
four frames.
6. Don’t use heavy banners. Make sure that your banner file
size is less than 5K. Bigger files take longer time to load.
7. Test your banners before publishing. Check how your
banners will look with different browsers. Verify that the
banner link URL is correct and linked to the right page on
your website. Whenever, you make changes to your website,
make sure to double check your banner ads.
Recent practice shows that a banner, which looks like a text
has 4 times more click through rate than a conventional banner.
So use text banners to increase efficiency of your banner
ad program.
Since advertisement is the main source of income for many
websites banner ads are here to stay. Although, there is no
doubt that their look and use will constantly be evolved.
About the Author
Nowshade Kabir is the founder, primary developer and present
CEO of Rusbiz.com. A Ph. D. in Information Technology, he
has wide experience in Business Consulting, International
Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace
with solutions to start and run online business.
You can contact him at mailto:nowshade[at]rusbiz.com,
http://ezine.rusbiz.com
|
|
|
|
|
| YourTotalSite.com / Really simple and fool proof traffic building tips |
| Besides, I wanted to focus on free and natural traffic building methods. Campaign Monitor is simply the best way to manage your email newsletters and ... |
| www.yourtotalsite.com |
|
| Traffic building tips | 456 Berea Street |
| Simple tips for getting more traffic to your site. |
| www.456bereastreet.com |
|
| 10 Creative Traffic Building Ideas » Online Marketing Blog |
| March 21st, 2006 at 6:57 pm How To Blog - How To Podcast » Blog Archive » 10 Creative Traffic Building Ideas from Lee Lee Odden ... |
| www.toprankblog.com |
|
| Traffic-building Ideas from your Log Files - The Web Developer's ... |
| Traffic-building Ideas from your Log Files - The Web Developer's Journal. |
| www.webdevelopersjournal.com |
|
| Link Building & Traffic Building Tips : SEO Book.com |
| Sugarrae posted a bunch of great link building tips at Webmasterworld, stating how link building for Google has evolved over the past couple years. |
| www.seobook.com |
|
| Traffic Building |
| Using Traffic Building enables you to quickly and easily manage hundreds, ... Traffic Building is full CMS solution which allows you have full control over ... |
| www.trafficbuilding.co.uk |
|
| Internet Marketing Support & Webmaster's Resources |
| Traffic Building Software. _. You can grow free traffic using one of both of our recommended software programs. Over time this site has grown to over 5000 ... |
| www.smithfam.com |
|
| Internet-and-Businesses-Online - Traffic-Building Ezine Articles |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| Traffic Building – Top 10 Myths About Traffic Building |
| Traffic Building – Top 10 Myths About Traffic Building. |
| ezinearticles.com |
|
| BUILD YOUR OWN WEBSITE! .... Traffic Building Guide |
| BUILD YOUR OWN WEBSITE! .... Traffic Building Guide .... from Project HappyChild. |
| www.happychild.org.uk |
|
| Traffic: Attract, Buy and Exchange traffic to your site |
| Traffic Building · Pay Per Click · Affiliate Marketing · Viral Marketing · Web Analytics · Usability. traffic Traffic. The first step of your campaign is to ... |
| www.enclick.com |
|
| Fishbowl Marketing |
| Email marketing services specializing in restaurant promotion. Site has company overview, explanation of products and services, and client samples. |
| www.fishbowl.com |
|
| Key Internet marketing-search engine strategies-traffic building ... |
| Guide connects to promotional tools to help build site traffic. Receive free reports on Web marketing via email. |
| www.keysteps.com |
|
| Marketing , Traffic Building and Advertising |
| Marketing , Traffic Building and Advertising, ---- Contextual Advertising - Adsense & Others, ---- Directories & Link Building, ---- Market Analysis - Your ... |
| www.searchengineforums.com |
|
| Qumana ‘how to’ » Traffic Building |
| This is vital for traffic building. Pinging aggregators makes sure that your readers are aware of your new posts and get them in a timely fashion. ... |
| howto.qumana.com |
|
| Traffic Building |
| Are you stuck in a rut when it comes to marketing your website on the Internet? The success of your website, either for business or pleasure, ... |
| www.articlesbase.com |
|
| Traffic Building of Websites using Search Engine Optimisation by ... |
| Traffic Building of Websites using Search Engine Optimisation by Afferent Media in Sydney NSW Australia. |
| www.afferent.com.au |
|
| Traffic Generattion :: Search Engine Marketing, Viral Marketing ... |
| MindComet provides traffic building services for search, viral marketing and media buying. |
| www.mindcomet.com |
|
| Romow Internet Marketing Blog » Traffic Building |
| The official blog of Romow Directory. Topics include search engine optimization, web directories, general business, and other online marketing strategies. |
| www.romow.com |
|
| nameless web design - traffic building |
| traffic building. ... traffic building · website accessibility · e-communities · keywords / search engines · web statistics · web advertising ... |
| www.nameless.co.uk |
|
|