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Exponential Search Engine Traffic Growth - The Beauty and Frustration of the Internet
The internet is structured in such a way as to facilitate
explosive, exponential growth.
Most of us know about the internet's explosive potential to make
millionaires almost overnight through search engine traffic, and
this potential is quite often what attracts many people to do
business online.
The problem, however, is that we often don't realize the amount
of hard work and dedication that it takes to actually see and
experience this type of amazing and lucrative growth.
If we were to graph a website's traffic growth by the amount of
effort put into the website (using various search engine
optimization methods - on page optimization, reciprocal linking
etc), we would get an exponential curve. If you would like to
see a graph of an exponential curve (just to be sure you know
what we are talking about), visit http://www.phase1.ws/graph
s.asp
As we can see from the shape of an exponential graph,
exponential traffic growth requires a lot of initial effort with
very few results at first.
Then after time, the search engine traffic growth begins to
increase very rapidly, compounding exponentially with very
little effort required to dramatically increase traffic.
Unfortunately, we are most used to thinking in terms of a linear
graph when it comes to the amount of effort put in versus the
results that we see.
What I mean by this is that typically we feel that we should be
able to see an immediate increase in our search engine traffic
growth, directly related to the effort that we put in, as it is
with most other jobs.
In a linear growth situation (which is typical of most jobs), we
can see that the more effort we put in, the more immediate
results we see, so the growth/results (or lack thereof) would be
seen immediately and would be directly related to the amount of
effort put into the job.
However, this isn't the case with exponential growth on the
internet.
If we refer back to an exponential growth graph of the amount of
traffic growth for a website, we can clearly see that at the
beginning stages of search engine traffic generation, there is
often a lot more effort put out than actual results seen.
If we were to compare the linear and exponential growth graphs
by overlaying them, we would quickly see the dramatic
differences between the two graphs. If you would like to see a
picture of a linear graph contrasted with
an exponential graph,
please visit http://www.phase1.ws/graph
s.asp
That being said, if we view search engine traffic growth as
being linear - instead of exponential - we would expect that if
we were to increase our efforts, we would see immediate results
in the amount of traffic that we get.
You can see where the problem lies.
If we start a website thinking that the amount of effort that we
put into growing our search engine traffic will have a direct
and immediate impact on the amount of traffic and growth that
our website sees (the linear graph), but in reality, it is based
on an exponential growth curve you can see how one could quickly
become discouraged.
Think of exponential search engine growth as planting seeds and
linear search engine growth as building a house. When you are
building a house, you can see that the harder and longer you
work, the quicker you see and experience the results. On the
other hand, planting seeds often requires a lot of up front
effort without a lot of results before you can get some growth.
But when the seeds start growing, they grow and mature fairly
quickly with a lot less effort than when you first planted them.
The exponential growth of the internet requires a lot more up
front effort, which doesn't achieve much in the way of immediate
results, in order to realize the super traffic growth with very
little effort later on.
This is why so many people give up in the early phases of search
engine optimization and traffic growth - they simply don't see
the results that they feel their effort should have earned them.
So they quit.
Unfortunately for them, if they had known that they were dealing
with an exponential growth curve (not a linear growth curve),
they may have endured long enough to reap the benefits and
succeed in their online venture.
That being said, in addition to understanding what kind of
growth environment we are in when we deal with the internet, we
must also use the techniques for traffic generation that are
best suited to take advantage of the explosive exponential
growth that is available for us on the internet.
About the author:
If you found this article helpful, be sure to go to www.phase1.ws and get a copy of Tim's
free ebook entitled "White Hat SEO Revealed", as what was shared
here was only the tip of Tim's iceberg of SEO secrets.
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