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Free Traffic Course - Day 5
Online statistics shows that about 10% from online visitors make immediate purchase on the web site. Other 90% of visitors may leave your web site forever, without making any purchase. Do you want to lose 90% of web site visitors that were driven...

Getting The Most From Free Manual Traffic Exchanges
Copyright 2005 Peter Tarrida del Marmol The traffic exchange industry is rather small in comparison to search engines and blogs however they are very effective if you know how to use them. First let's look at what a traffic exchange...

How To Boost Your Website Traffic And Profits With Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways...

How to Write Your Article's 'About the Author' Bio to Increase Website Traffic
As a business owner, you boost your exposure and credibility by writing and submitting many articles. However, how do you compel your reader to visit your website? How do you let them know you do know your stuff? Easy, write a compelling "about...

The Easiest Way To Build Web Site Traffic
Yes, the best and easiest way to build Web site traffic is to write articles. It is through well written articles and keeping your visitor wanting to learn more that you will see more traffic on your Web site. More traffic means more profit for you....

 
The Web's Secret Traffic Source - the Open Directory Project

The importance of having targeted traffic can't be understated, and search engines can be a great source of this traffic. The first search service covered in this series of articles is a directory known as the Open Directory Project, or ODP (http://www.dmoz.com/).

First, a little background on the Open Directory Project: The ODP is a Web directory, not a search engine, and the purpose of the ODP is to list and categorize web sites. But unlike Yahoo! or the several dozen other directories that maintain a paid staff of reviewers, "the ODP is an Open Source inspired, volunteer managed initiative." In a nutshell, this means that human volunteers review, add, and remove the listings of this directory. Potential editors can elect to review site submissions in categories related to their area of expertise or interest. In and of itself, this is a pretty remarkable method for reviewing sites, because it allows for those most knowledgeable in a


given area to review sites submitted to that same area. From a Web site manager's perspective though, the Open Source nature of the search service itself is the main factor in its importance as a traffic source.

Because the ODP is an Open Source initiative, the listings and the search engine software are freely available for other portals and search sites to use. In fact, the ODP listings are used by over 200 other sites and directories, including AOL Search, AT&T WorldNet, Netscape.com, and to a certain extent, Google.com. This greatly extends the possible exposure of a Web site with a listing in the ODP, and makes it a must have listing for any site that's serious about building traffic.

About the Author

Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.

 

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