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4 Ways To Get More Traffic To Your Web Site
For most people, building a web site is easy. Even a 10 year old can add all the bells and whistles. But for some reason, getting people to visit your site often proves to be a little more difficult. In fact, it's not at all unusual for a web...
Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic
Are You Content With Your Web Content? Five Major Improvements
That Will Increase Your Click-Thru Rate and Get More Traffic
1. Killer Homepage Copy.
Your homepage is THE sole determinant in how much traffic you
bring in. If your visitors...
How to Make Better Use of Your Website Traffic
Every online business is faced with the challenge of finding some way to get their web pages noticed from among the billions of others online. So it's understandable that much of our efforts go towards getting 'traffic'. Without it, a website has...
Link This! Drive Traffic to Your Site!
How do you make more money online? Increase your online visibility! And how do you increase your online visibility? Driving traffic to your website is key. Achieving and maintaining a high ranking with the search engines is a definite must. The...
Optimum utilisation of Manual Traffic Exchanges in a marketing strategy
The advantage of gaining critical mass in a marketing strategy can never be over- emphasised....and "Manual Traffic Exchanges" can be the critical element to keep the wheel of your marketing strategy rolling.
It is happening with monotonous...
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Top 7 Reasons to Review your Web Traffic Analysis
Understanding your Website's traffic logs is a crucial
component of your online marketing mix. It tells you what
your visitors do, of their own volition, so it's "market
research that cannot lie!"
If you understand what you're seeing, you can make some
great strategic and marketing decisions, not only for your
Website, but for your business as a whole.
Here are seven key marketing elements to study in your
traffic analysis:
1. General Statistics
Remember that a "hit" is recorded every time the visitor
gets an image or some text from your site -- what you need
to know is unique user sessions, and how much time people
spend on the site -- how "sticky" and engaging it is. If you
have tons of traffic, but the average time spent on your
site is less than a minute -- you've got a problem!
2. Most and Least Requested Pages
So what's really hot, and what's not on your site? The most
popular pages give you great clues as to what to offer more
of. The least viewed pages may tell you that some of your
content isn't as fascinating as you think, or this maybe a
heads-up that your navigation isn't driving traffic as
effectively as it should.
3. Top Entry and Exit Pages
These are great reminders that not all your visitors come
through your home page, so you need complete navigation on
every entry point to your site. And if people are leaving
from pages that you don't want them to, perhaps you need
stronger calls to action in those areas.
4. Single Access Pages
These are the pages where a visitor looks at the site then
leaves immediately. Since the job of your home page
is
partly to filter the traffic that's not right for you,
there'll always be some of these. But if you have a splash
page, and significant numbers of visitors don't stay through
it... perhaps it shouldn't be there?
5. Cities, States and Countries
No, your site isn't a huge hit just in Virginia -- those are
all the AOL users! Unfortunately, because this information
depends on where the ISP is based, it can be pretty
misleading. But if you are getting a lot of hits from other
countries, that might be a hint for some second language
content.
6. Referring URL's
This tells you which search engines are sending you traffic,
and which of your advertising and linking strategies are
working. It also tells you about sites that may have links
to you that you didn't know about -- check these out -- it's
a great relationship builder to send a thank you -- you
might even get some new business from it!
7. Top Search Keywords and Phrases
Once the search engines have listed your site, these tell
you what the really hot search terms are for your business.
Pay attention to these -- they may have some surprises --
one of my clients recently wrote a book on a subject that
was really sought after on her site -- until she saw the top
keywords, she had no idea it was so popular!
About the Author
Philippa Gamse, CyberSpeaker, is an internationally
recognized e-business strategist. Check out her free
tipsheet "Beyond the Search Engines" for 17 ideas to promote
your Website: http://www.CyberSpeaker.com/tipsheet.html
Philippa can be reached at (831) 465-0317 or
mailto:pgamse@CyberSpeaker.com
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