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5 Free Ways to Increase Your Website Traffic
I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site. I imagined that people...

5 Ways to Boost Your Traffic and Profits with Content!
Having valuable CONTENT is vitally important to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Here's is a list of 5 ways that content can help...

Free Traffic Course - Day 5
Online statistics shows that about 10% from online visitors make immediate purchase on the web site. Other 90% of visitors may leave your web site forever, without making any purchase. Do you want to lose 90% of web site visitors that were driven...

"Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps"
Just launched your website ? Now what ? You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly. Now you have to get those hungry 'visitors' and 'leads' waiting to grab...

Unlocking the Keys to Your Web Site Traffic - Web site promotion and search engine strategies
Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine...

 
Website Traffic: Build It and They May Come Back

Copyright 2005 Kinesis, Inc.

Keep the Content Coming!

Your website is finally built. It's professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services. But, and this is an important but...is your website working for you?

Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Here are some things to improve your website's sales power:

1. Update Your Portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest" work current. Send an enthusiastic e-mail to your customers to let them know it's been updated.

2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.

3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.

4. Create a "Links" Page: Customers like being able to find out more information regarding their purchasing decisions. With a links page, you can map the way for them to visit other related websites.

5. Publish an Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be


providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you. Archive your articles on your website on an ongoing basis to refresh your content for business.

6. Ask Your Site Visitors: Is there something in your business you are considering? Do you want some feedback on a service? Why not ask for your customers' opinion? You can post an online opinion poll and down the road, post customers' responses.

7. Start a Blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your customers and leads. You can give them advice about services or products, you can offer them helpful advices, and you can give business updates. Best of all, a blog is easy to set up and update!

ACTION ITEM: This week, look at your website. Would a visitor want to come back? If not, write down several things you can add to your site that will entice people to return. Take the necessary steps to get it in place. Then, update your site!
About the Author

Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A Marketing Blog at http://www.wendy.kinesisinc.com Sign up for Kinesis Quickies at http://www.news.kinesisinc.com : This twice-a-month ezine features free marketing tips and secrets for business owners and entrepreneurs.

 

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