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Real Audio and Real Video, streaming media for your web site
Anybody interested in creating RealAudio and RealVideo content on their sites will find it's a great deal easier than they might have initially imagined. The instructions given below are for RealAudio on a Windows 95/98 computer, but the process...
STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down...
The Wonders of Audio Streaming
The Wonders of Audio Streaming
Are you currently living in a cave? and have limited access to
airwaves? Have no fear. Streaming audio is here.
Streaming audio delivers audio signal straight into your
internet without having to download...
Turn Benefits Into Sales with Streaming Media
TURN BENEFITS INTO SALES WITH STREAMING MEDIA By Ronni Rhodes The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by...
Who Else Wants To Explode Their Sales With Streaming Audio?
Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that audio can increase your sales by as much as 300% and some report up to 426% increase in...
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STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying
industry towns into thriving recreational and retirement communities,
commissioned a promotional video as an added feature for his
company's website. The video has been down loaded 30,000 times by
Internet users. In fact, Galbraith's Internet campaigns to sell homes
from Tumbler Ridge, British Columbia to Plattsburgh, New York are so
successful, the company has cut back its traditional advertising.
Here's how streaming video promotes your organization online.
IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web
users have the capability of downloading video and find it a novelty.
Short videos of less than five minutes can be downloaded in a short
time, depending on bandwidth.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers,
you don't need to fly across the country to see real estate when you
can get a 3-D perspective on the homes, the community and the
geography as well as meeting residents and buyers from an online
video.
VIDEO IS PERSUASIVE. Because video can incorporate the spoken word,
music, maps, digital effects and moving images, the user experience
is much more intense and when, well designed, very compelling.
Testimonials have more punch when spoken by the happy customers.
THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost
of producing and delivering 30,000 videotapes around the world.
STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a
company's innovation as evidence of its ability to be creative and
effective. Taking the technological lead in your sector may give a
lead
in sales.
>From a public relations perspective, however, there are a few things
to remember to ensure your video does what you want it to.
THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your
streaming video is not a commercial. At least it shouldn't be a hard-
selling pitch for business. The Internet is still an environment
where overt commercialism is frowned upon. Take a journalistic
approach and create a video in the style of a news or documentary
item that might play on the six o'clock news. Users want information
and won't take kindly to downloading hype.
THE PRODUCTION QUALITY MUST BE HIGH. This not the time to bring out
the family video cam and become a filmmaker. Hire video producers who
know what they are doing. And a word about budget. You need not spend
tens of thousands of dollars for the finished product especially if
you take the journalistic approach mentioned above.
Through streaming video, Galbraith reaches customers he might not
through traditional advertising and he touches them in ways a
brochure could never do. His streaming videos do all the talking and,
for the price of a single full-page ad in the local daily paper, he
has produced a tool that can close the sale all by itself.
If you want to see it in action, check out
http://www.selectpropertygroup.com.
About the Author
Alyn Edwards is VP and news director at Verus Public Relations
(http://www.verus.com). A 30-year veteran of print and broadcast
newsrooms, he heads up the in-house production team. He has a special
summer PR package to introduce organizations to the promotional power
of the media and the Internet.
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