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4 Simple Methods To Multiply your Profits!
4 Simple Methods To Multiply your Profits!
By Dimitris Fatsiletos
You got your Order and gained a customer!
Congradulations! Your marketing efforts have paid off.
What next? Simple.--Leverage it to Maximum!
One of the most ignored factors after a sale is NOT to have a
STRATEGY to retain the customer and to maintain sustained
customer satisfaction!
Your customer has trusted you and he has bought from you. Now
its time to take it to the next level.
...which is "Sustained Customer Satisfaction"
Sustained customer satisfaction becomes important in every
business. More so on the Internet because of three primary
reasons.
1. You can sell more back end products to the same customer with
his FULL approval.
2. You can promote different affiliate programs to this customer
which he will join on your word.
3. To earn his appreciation! His words are worth of gold to your
Website. Word of mouth publicity still remains the best
promotional method ever discovered.
Most of the time when I purchased online all I received was a "
Standard Thank You Letter ". Cold and impersonal that clearly
came across as a Routine Exercise.
Of course I heard from them again when they wanted to promote an
affiliate program or a back end product. And this included two
known 'Gurus' who never thought of a strategy for -Sustained
Customer Satisfaction!
Here is a Strategy That I adopt on my site
http://www.pluginprofittoday.com
-Step 1: I give an unannounced surprise bonus IMMEDIATELY on
sale. This puts the customer on a positive frame of mind as more
value has been added to his purchase.
-Step 2: A "Personalized" thank you email is send to my customer
mentioning the support email Ids and BOLDLY reminding him that
he is under 100% refund cover.
He can simply ask for charge back if the product is not up to
the standard he expected. ( I am yet to receive a Charge back
for the 38 info products on my site! )
-Step 3: Exactly after 4
days I send one more email to him with
a simple subject line: " Customer Name, Just Checking on XXX
Product".
Inside I give him one more SURPRISE Gift as well as enquire how
the product is being useful to him. His suggestions and opinions
are invited for further improvement.
-Step 4: After 7 days I send him one more email with a subject
line: " Customer Name, Your valued recommendation".
Inside He will be requested to RECOMMEND 5 of his friends
informing them that he has actually BOUGHT from:
http://www.pluginprofittoday.com and they are trust worthy. And
just for his valuable recommendation he gets one more " QUALITY
" Surprise Gift!
Please remember here that this " Recommendation" form is meant
only for your customers and this is Not the usual "
Recommendation " form.
After two years of adopting this strategy, in 2005, more than
70% of my income comes from my past customers -by repeat
purchases or by joining for programs under me.
________________________________________________ *Final Tips on
Sustained Customer Satisfaction Strategy*
1. Make sure that your gifts and bonuses are valuable.
2. Write your emails with full emotion and gratitude for the
customer to whom you are indebted for that all important Sale.
After all its because of him our business thrives or survives.
3. COMPLETELY automate your email follow-ups with an
Autoresponder. Once you do this all that is left will be to add
your customers email ID to your Autoresponder.
http://www.pluginprofittoday.com
I hope you have a simple workable strategy now that you can
implement immediately.
Dimitris Fatsiletos is the owner of the
www.pluginprofittoday.com, where you can find fresh and
informative ideas and methods in order to build a moneymaking
site - business which will give you an extra income or a wealth
beyond expectations. Visit the site and get information for
free. You can contact Dimitris in dfatsiletos@hotmail.com . For
more information you can also visit his blog site
http://pluginprofittoday.blogspot.com .
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