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After Fifteen Years or More of Frustration With Internet Marketing, I Think I've Found It!
Hello Internet junkies and friends,
Did I mention my frustration with online marketing and the years it took me to get where I am today?
Did I mention I've found the right solution and the benefits included for you, and I,...
Become an Internet Marketing "GURU"
Become one of Internets Marketing Guru’s by using Virgil’s Tips, Tools, and Opportunities.
These tools, Tips, and Opportunities will supply the information necessary to make you wealthy by marketing via the internet.
To market any...
Network Marketing Training- The TRUE Cost of Lack of Action in your MLM Business
by Doug Firebaugh Expensive. VERY expensive. That is what LOA is in the network marketing arena. It can be the most costly thing you ever have seen as far as a potential future, and yet, people seem to ignore the cost of it. Amazing. That is...
Never Underestimate the Value of Giving Things Away
I remember as kid hearing these words on a regular basis. In fact this philosophy was re-enforced so much by my parents in my younger years that it has become a part of who I am today. But, I'm also a businessperson who enjoys earning a living,...
Stop Being An Ignorant & Broke Affiliate, Learn How To Be A Rich One!
Stop Being An Ignorant & Broke Affiliate, Learn How To Be A Rich One! If you need a straight, no minced words, free article for content, regarding why & what it takes to be successful in an Affiliate program, along with a "Scam Advertisers...
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7 Ways to Increase Web Site Visitors and Boost Sales
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?
Have you poured money into driving traffic to your web site, only to have no one buying your product?
Maybe you have seen the ads, “Get 10,000 visitors to your site, for only $20” . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’s the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product.
How do I find my targeted customers?
1. Place yourself in your customers shoes. There’s an Indian saying that goes something like:
“You must walk a mile in my shoes, before you can understand me".
For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.
2. Make a thumb nail sketch of this person
Who is your customer? What are her wants, needs and desires?
Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.
For example, let’s make a sketch of a typical overweight person: 30-50 years old Out of shape Probably married with children Under a lot of pressure, tight for time, stressed Looking for ways to improve health and wealth Lack of self esteem
3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go off the track of what your
customer wants.
Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.
4. Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:
“How to Get Listed in the Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)
5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page. It should ask the question:
What’s in it for me? Why should I spend my precious time reading this page?
6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.
7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page. Don't be afraid of clearly stating the price of your product.
Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site.
About the Author
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles
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