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Niche Marketing - How to Contact Your Audience
Copyright 2005 Mike Law
Is your website targeting a niche market?
Whether you are following the advice of top Internet Marketers
or if you just happened to have a business that caters to a very
specific target audience, you must be able to find them, and
they must be able to find YOU.
One of the joys of niche marketing is the luxury of tapping into
a favorite hobby, occupation or expertise and building a
business around it.
If you are expanding an existing off-line business by setting up
a webpage you may find your most valuable contacts right in your
store. Make some brochures or cards that announce your online
presence, or ask customers if they'd like to sign up for your
online newsletter.
Now you can contact your customers about new products, industry
news or specials with no postage costs or time consuming
envelope stuffing.
Invite your subscribers to recommend the site to friends who are
interested in the topic. Even better, have a place on your
website to 'tell a friend'. Your visitor will enter their own
email address and name as the sender of the message to avoid
spam complaints. Warning - do not start emailing the invitee
unless they sign up personally for your newsletter.
Niche sites will really benefit from a newsletter. Create a
small free gift, such as a special report or how-to manual that
they will receive with their subscription. By providing valuable
information related to your topic you will gain the trust of
subscribers. By contacting them at least several times a year -
up to once a week if possible - they will always be reminded of
your website when
looking for information or products in your
niche.
Create a website that has informative content. Incorporate the
keywords (words or phrases visitors type into their search
engines) into the content to improve your place in the search
engines.
Write articles that will set you up as an 'industry expert'. If
you don't feel capable of writing them yourself you can hire a
ghostwriter. End the article with your name, a comment about
your business and a link to your website. Submit your article to
relevant websites or ask if website owners would like to use
your contribution. Be sure they agree to keep your name and
website link intact.
You may find discussion groups that cater to your market.
Involve yourself in their conversations and attach a signature
with your website address if the policies permit. Do not
advertise on these groups, however you may be able to offer your
free item when the situation allows.
Try to determine where your market is. Are they parents?
Retirees? Home owners? Pet lovers? If you are selling art
supplies you may find hobby sites will cater to your audience.
If you sell information for do-it-yourself projects you should
show up in home decorating as well as financial sites ('Save
Money on Home Building Projects!' for example).
Always look for new opportunities and offer your best, the rest
will follow!
About the author:
Bought to you by http://www.wealthontap.com Work at home
opportunities and internet marketing tips and tricks. Learn how
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