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One Giant Leap for Mankind
Those Oldies amongst us who can actually remember Neil Armstrong walking on the Moon never think of it as just history. We were there. It was live, and we were all part of it.
Practically everyone on earth who could, was huddled around a...
Tapping Into Your Full Potential
In online as well as off line marketing 97% of the folks are failing. Why is that? For starters most people don't take their business seriously enough to develop and incorporate the necessary business building actions. Many are working their...
The 8 Elements of Success in Network Marketing
In the first place : What is Success to you?
Definition:
Success n 1. the achievement of something attempted.
2. the attainment of wealth, fame or position
3. a person or thing that is successful.
4. an outcome
Success is after all a...
The E-currency Exchange Business Everyone's Talking About
Copyright 2005 Timothy Rohrer
There's been a lot of talk lately about a program that promises
to make business builders and investors wealthy people. The
program everyone is referring to is called the e-currency
exchange program. What the...
The Hidden (and Powerful) Benefits of Frequenting Forums
Copyright 2005 Diane Hughes While most people understand the benefits of forums from a "gathering information" perspective, many don’t think about the hidden benefits of forums. The most common reason for visiting is to ask questions or get advice....
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The Importance of Advertising Your Home Business
The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the "ad writer" wants the prospect to do one of the following: - Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.
- Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.
The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely. The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money. In order to elicit the desired action from the prospect, all ads are written
according to a simple "master formula" which is: - Attract the "attention" of your prospect.
- "Interest" your prospect in the product
- Cause your prospect to "desire" the product
- Demand "action" from the prospect
Never forget the basic rule of advertising copywriting: If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business. About The Author
Discover more Home Business Tips - subscribe to my newsletter- wealthsystemonline@getresponse.com. Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you need to start, run and grow a home based internet business at: http://www.wealthsystemonline.com/
kpurfield@wealthsystemonline.com
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