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Google, search engine tips for the future.
Search Engine Tips. M. Pugh. Where there was once a myriad of ways to confuse and manipulate Google, one thing is now becoming apparent. The aim of Google is to present a fair and unbiased return for your efforts, genuinely rewarded whether large...
How To Recruit 100 Distributors A Day
Facts & Myths of Multilevel Marketing How To Recruit 100 Distributors A Day, Every Day Of The Week! I was exploring the internet jungle a few weeks ago when I stumbled upon what appeared to be an open MLM forum, however it had pretty much been...
Network Marketing Success Starts With You!
There are many different techniques that successful network marketers have used, and it is tempting to look at another system, think that's far easier, and try to change what you are already doing. A big mistake! Find a system that works and don't...
Never Underestimate the Value of Giving Things Away
I remember as kid hearing these words on a regular basis. In fact this philosophy was re-enforced so much by my parents in my younger years that it has become a part of who I am today. But, I'm also a businessperson who enjoys earning a living,...
Write for Publicity
If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer. If you've been on the Internet for a while, you've probably subscribed to a few ezines. Many ezine...
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The Importance of Advertising Your Home Business
The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the "ad writer" wants the prospect to do one of the following: - Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.
- Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.
The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely. The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money. In order to elicit the desired action from the prospect, all ads are written
according to a simple "master formula" which is: - Attract the "attention" of your prospect.
- "Interest" your prospect in the product
- Cause your prospect to "desire" the product
- Demand "action" from the prospect
Never forget the basic rule of advertising copywriting: If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business. About The Author
Discover more Home Business Tips - subscribe to my newsletter- wealthsystemonline@getresponse.com. Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you need to start, run and grow a home based internet business at: http://www.wealthsystemonline.com/
kpurfield@wealthsystemonline.com
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