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6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor...
Fine Tuning Your Website
Fine-Tuning Your Website © 2003 Gillian Gaston You can spend hours, days, weeks or even months getting your website to look wonderful. There is nothing in the world that feels beats the feeling you get when someone comes to at your site and tells...
Marketing Your Website
Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!! That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing...
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Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index....
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Copyright 2005 Peter Dobler After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your...
 
Are You Losing The Most-Valued Space of Your Website?

If you have already tried to get top rankings in the major search engines then you have experienced some of the search engine optimization techniques such as doorway pages, invisible text, cloaking, etc...

You probably did. I did. Every website owner out there on the Internet did.

And like many of us, you have been deceived by almost of those techniques because you are not in that coveted #1 search result page. I mean the TOP, first search result page of Google! Not yet?

I am not going to discuss again all those SEO techniques here. No. I know you have heard enough of them.

However, I will try to share my own experience with you!

Every search engine optimization technique has got its proper downside. And they all share the same big downside when they are implemented on any website. I mean a website like yours, a website like mine.

"All SEO Techniques Under-estimate the Most-valued Space of Your Webpage and Do Not Optimize it!"

What is the Most-Valued Space in Your Website?

Glad you asked!

It is the very top of your page. It is the first 150 words of your HTML code next to the BODY tag. This part of your HTML code is highly analyzed by search engines spiders in order to index your web page.

So every targeted keyword which is placed there has a tremendous "weight" like nowhere else on the rest of your website. Now let me return the question to you...

What is Located in YOUR Most-Valued Space?

If you have a well-shaped business website then you may tell me: "I put my sharp Header graphic right there including a powerful headline!"

My response would be: ...And that is exactly the problem!

I know you are very proud of your Header graphic. Perhaps you have shelled out some precious money to get it designed. And of course, this


header graphic has certainly boosted your sales by increasing the prospect-to-customer conversion rate of your website!

This is a fact. Header Graphics are powerful items into a sales copy - Indeed!

Unfortunately, search engines spiders do not care about them. And it get even worse: You are restraining the potential of your website by using those graphics. Even if you include a single ALT tag.

Let me explain...

You definitely know that the very top of your web page should contain your targeted keywords in order to get indexed high by search engines. You also know that these spiders are only interested by text - not graphics. Even if you have designed stunning pictures for your webpage!

So what happen when you just put a very large graphic at the same place where spiders are expecting to find keyword-rich text?

They will just get frustrated and go on scrolling down the rest of your web page. And the more your keywords are far from the top the less they have "weight", density and relevance. And this is bad news if you want to be indexed for those specific keywords :(

So what am I going to do?

Should I wipe my Header Graphic off the top of my page so keywords can take place? And see my sales dropping down... Sure not!

Should I keep the "mute" Header graphic to please my visitors and deceive the search engines spiders? So my web page ends at nowhere in the rankings ...Sure not!

In other words...

You Have to Please All of Visitors AND Search Engines Spiders ...at the Same Time!

About the author:

Loud Graphics Generator is a brand new software that will exactly do that! It will create graphics with multiple ALT tags and See Your Website Rankings Soar! To request the download link, send a blank email to: mailto:software-request@sendfree.com

 

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Current style in web design
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Web design - Wikipedia, the free encyclopedia
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