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Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it’s worth...
Nonsense! Why do I need a website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?" If you don't feel a website can help your business grow or increase business sales, or if you're...
Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site
One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility...
Top 5 Methods to Promote Your Website
Don’t make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site...
Web Site Promotion - Are You Requesting Free Backlinks?
Everyone who is trying to improve their web site's ranking
wants backlinks. This is an essential ingredient to your web
site promotion strategy. Some happen because the right
person (a webmaster) stumbled across your web site and...
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Art Website Suggestions
I have been reviewing several websites that artists have been submitting to me for review and I have some suggestions in general for everyone reading this.
Consider not having a flash video on your opening page. I use broadband to connect to the internet and still have to wait almost forty seconds for a full flash video to load. Now that may not sound like a long time, but for someone visiting your site for the first time...if they wait, they're gone. I went to look at the submitted sites so I waited for the videos to load, but visitors may not. This is probably something your web designer suggested you to have but from a marketing point of view it gives people reason to leave.
Most of the sites that I went to had no method for capturing visitors names and e-mails. This is what we do immediately when someone visits my site in order to have the opportunity to market to them in the future. They may not be interested in buying something today but by keeping in touch with your visitors they may buy in the future. Consider having a guestbook where people could sign in at your site and in return give them some images of your work that they could download for "wallpaper" for their computer. This not only gives them a reason to give you their name and e-mail but keeps your art in front of them when they work on their computer. The images you give could have your name and contact information on the bottom of the image to keep your contact info in front of them.
Following up on my last comment you are probably saying that you offer a
newsletter to people who leave their e-mail. I would suggest you "sell" the newsletter signup with the items I mentioned in number 2 above. Furthermore, capture their name. When I send out my e-mails it is thru an auto responder. If you are not familiar with what that is...it is an automatic e-mail that takes information that people give (name, e-mail, etc.) and plugs it into e-mail template being sent out. I have thousands of people in my database, I would never be able to send out each and every e-mail one at a time to everyone who signs up for my course. By being able to send out an e-mail that is personalized to your visitor will keep you in their consciousness.
These are just but a couple of suggestions that I have for you. I am going to recommend you to take a look at either my complete advance course at the link below or if you like I will be breaking out a special section on "Selling Your Art Online" from the course within the next week. That section will be available in a downloadable format and is extremely thorough on strategies to make your website profitable. I will be e-mailing my entire list when this section is available. The advance course has this section and 26 other sections. I hope the points I made above help you.
About the Author
Steve Popkin, a veteran glass artist, makes it easy for artists to become successful. Learn the secrets most artists and craftsmen will never know about selling artwork in his complimentary e-course just visit http://www.thethrivingartist.com
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