|
A Lightning-Fast Way to Grab Graphics for Your Website
Copyright 2005 Ron Hutton Just the right photo or graphic strategically placed on your website can go a very long way to achieving the desired effect, whether it's motivating someone to spend their money, click a link, download a free report or...
Golden rules for a sales-generating website
Rule 1 Make sure your product or service has a strong selling point… Rule 2 …But don’t wax lyrical about how great it is/you are. People aren’t interested in people who are interested in themselves. That’s arrogance. They want to know what’s in...
Keywords: the "KEY" to a Popular and Profitable Website
The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your website. Think about things that you find interesting, are passionate about or that leverage your skills. Once this...
THE GOLDEN RULE OF WEBSITE BUILDING
Copyright 2005 Robert Evans Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services...
Website Ranking With an Internet Marketing Specialist
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major...
|
|
| |
|
|
|
|
|
|
Benefits of Website Localization
Benefits of Website Localization
Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.
‘Localization’ relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.
The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.
Website localization brings with it numerous benefits. The three main benefits of localization are:
Website localization crosses language barriers
32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.
Companies are now waking up to the fact that English is no longer ‘the’ international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company’s site has not undergone the localization process yet, it will be playing catch up in the future.
Website localization builds credibility
If your
company only has a site in English and your competitor in all major languages, which one will gain more credibility? Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.
Website localization increases revenue
Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.
It is clear that website localization is a must for any truly international business. In addition to the technical and programming elements of website localization many cultural factors must be borne in mind.
For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration? Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability?
Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience.
About the Author
Neil Payne is Director of London based cross cultural communications consultancy, Kwintessential. http://www.kwintessential.co.uk
|
|
|
|
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Open Source Web Design - Download free web design templates. |
| Free web designs submitted by web designers behind the open source movement. |
| www.oswd.org |
|
| Web Design Library — One-stop resource for web designers |
| Web Design Library offers professional free web design tutorials, articles, news, software reviews, websites showcase, interviews, free web design stuff, ... |
| www.webdesign.org |
|
| Webdesign Professional WebSite Design by Web Design Auckland New ... |
| Web Design build professional websites for clients all around the world. |
| www.webdesign.co.nz |
|
| Top Ten Mistakes in Web Design (Jakob Nielsen's Alertbox) |
| The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they ... |
| www.useit.com |
|
| HTML Help by The Web Design Group |
| HTMLHelp.com is maintained by the Web Design Group to provide Web authoring reference material, tips, and answers to frequently asked questions. |
| www.htmlhelp.com |
|
| Open Web Design - Download Free Web Design Templates |
| Open Web Design is a community of designers and site owners sharing free web design templates as well as web design information. ... |
| www.openwebdesign.org |
|
| Pages tagged with "webdesign" on del.icio.us |
| All items tagged webdesign ??? view popular ... 24 ways to impress your friends with web design · save this. This years advent calendar. ... |
| del.icio.us |
|
| Popular pages tagged with "webdesign" on del.icio.us |
| Popular items tagged webdesign ??? view all ... Open Source Web Design - // Home \\ · save this. first posted by cda on 2004-02-07 ... saved by 11694 people ... |
| del.icio.us |
|
| RAGE Software: More Info on RAGE WebDesign |
| For over 6 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users. There is no other tool available ... |
| www.ragesw.com |
|
| Web Pages That Suck learn usability and good Web design by looking ... |
| Web Pages That Suck -- learn good Web design by looking at bad design. |
| www.webpagesthatsuck.com |
|
| Web Design from Scratch - Free web design course - basics, layout ... |
| A guide on essential skills for designing effective web sites. |
| www.webdesignfromscratch.com |
|
| Current style in web design |
| Current best practice in graphic design for the web, kind of boiled down into an edible form. |
| www.webdesignfromscratch.com |
|
| Web design - Wikipedia, the free encyclopedia |
| As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ... |
| en.wikipedia.org |
|
| UK Web Design Association - the Web Standards Organisation in the UK |
| The UK Web Design Association is a not-for-profit organisation - established to encourage and promote industry standards within the British web design ... |
| www.ukwda.org |
|
| WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ... |
| FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more ! |
| www.webdesignhelper.co.uk |
|
| Web Page Design for Designers |
| Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ... |
| www.wpdfd.com |
|
| WebDesign-L.com |
| Email list for web designers and developers, both professional and amateur. |
| www.webdesign-l.com |
|
| PageResource.com- by The Web Design Resource |
| Design your own web site with HTML! Includes an HTML tutorial, javascript tutorial, tips, tricks, and links to numerous web design resources and other html ... |
| www.pageresource.com |
|
| beautifully : : webdesign - links |
| Beautifully-webdesign.net, annuaire de liens autour du web design, mise à jour quotidienne. |
| www.beautifully-webdesign.net |
|