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10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search...
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one ‘really bad way’ or other. This can end up...
Easy Ways to Make Your Website and Advertising Sell
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually...
Hits, Unique Visitors and Page Views - Studying Web Traffic.
Hits, Unique Visitors and Page Views - Studying Web Traffic. When studying your web site traffic, it is important to be able to differentiate the above terms. A question that webmasters are often asked is "how many hits does your site get?". You...
Mining for Gold . . . in your Web Traffic Logs
Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" -...
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Boost Credibility and Sales with Quality Web Images
A web site without images is boring and hard to read. Images add
pizzazz to your web site, make a web site more visually
appealing, support your web content, provide a visual
representation of your product, and break up text and make your
web pages easier to read.
"A picture is worth a thousand words." That saying may be ages
old but its message is just as vital today as when it was first
uttered. Simply put, a single image can often communicate what
might take you one thousand words (more or less) to say or
write. More importantly, focused, high-quality web images can
increase your sales!
How is that possible, you ask? It is really quite simple. Images
can speak volumes. They can trigger feelings and emotions.
Carefully selected quality images that accurately support your
sales copy will help to produce a positive response in your web
visitors.
Among other things, your visitors will tend to have greater
confidence in you. Quality graphics, like an overall quality web
site, can inspire trust in you and your products. A boost in
credibility translates into increased sales.
Keep in mind that not just any image will be an improvement. In
fact, if your choice of graphic images (photos, clipart,
illustrations) is not properly focused and of high quality, then
you could actually lose sales. Poor graphics will damage your
credibility instead of boosting it. They communicate that you
are not professional, your sales message is not to be trusted,
and your product's value will become suspect.
What kind of graphics should you add to your site? Use graphics
that represent your products and enhance your sales message.
These can include the header at the top of your web pages,
a
product image (e.g. ebook cover, software box cover) an order
button and navigation links.
If you don't feel you are quite up to the task, or feel that
your time is better spent developing and marketing your web
site, then it would certainly be beneficial to get help from a
professional designer who specializes in web images. However, if
you feel confident in your own abilities, here are some tips to
design quality images.
* Avoid clipart images you've seen all over the web. You want
your site to be unique.
* Use the best quality graphics you can find. Sometimes you
might have to pay for the kind of image you want, but it will be
worth it.
* There are many sites where you can find large selections of
quality graphics (clipart, stock photos, and illustrations).
Some are free or low cost, while others can be expensive.
* Don't use too many images. They will distract from your
message instead of enhance it.
* Keep images and graphics as small as possible. Graphics slow
your web pages down considerably. The larger the file size, the
longer the images take to download.
* Save your images in the proper format for web sites such as
GIF, JPEG, and PNG.
* Keep the resolution of your images at 72 dpi, the maximum
resolution a computer monitor can read.
High quality images and a quality web site will be rewarded with
a boost in credibility and sales. High quality sells, low
quality doesn't.
About the author:
Boost your ebook sales with quality 3D ebook covers! FREE 34+
clipart and photo resources. Quality custom design of Web
graphics http://www.QualityEbookC
overs.com.
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