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24 x 7 access and instant info-mining of the Web
Search It! is the only ecommerce-related search tool that you (and your visitors, readers, friends and colleagues) will ever need. The gift that keeps on giving (i.e., searching), it has been designed to be used. Keep it open in the upper corner...
3 Marketing Mistakes Web Site Designers Make When Selling Their Services
Copyright 2005 Jennifer McGroary
1) They don't have their own domain.
If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no!
So why would...
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features...
Web Business Overview - Site Practicalities
When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site.
Research
Are people actually buying your widgets from other sites? To find out, you could check...
Website Optimization Tool for Beginners that has no Knowledge of HTML
Offpage optimization and onpage optimization is the two types to improve your search engine ranking position. Offpage website optimization means that you should get more links, more quality links, and more effective relevant links to your...
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Discover How To Instantly Increase Your Sales, Conversions and Email Lists by Adding New Hover Ad Technology to Your Websites
Pop-ups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.
** Generation One - The Pop-Up
Until a few years ago, the pop-up was considered the biggest breakthrough in advertising on the web.
When they were first introduced they were a great success and click-through rates went through the roof.
Imagine being able to interrupt whatever your visitor was viewing, by launching a secondary window on top of the browser window and drawing attention to your advertisement or subscription box.
But after a while - like most effective marketing tools - pop-ups started being abused.
A primary popup would open secondary pop-ups till eventually just visiting a page that has a single popup in it, could land you with a barrage of about 15 to 20 pop-ups.
Unscrupulous marketers exploited this to the fullest, especially those hawking porn sites.
Frustrated visitors soon began complaining about pop-ups, and more considerate webmasters began to use cookies to ensure a pop-up was not shown more than once per visitor.
Pop-ups became such a nuisance that developers created popup blocking software.
These applications delete the code that's trying to open a window - and BAM - it's bye bye popup.
** Generation Two - The Pop-Under
Not to be left behind, web marketers came up with another version, the pop-under, which launched a secondary window under the primary window.
In most cases, the visitor didn’t even notice this pop-under until they closed the primary window.
Although less intrusive, these were still a nuisance, and you don't get an award for guessing what happened next.
Right, the pop-up blockers soon started blocking pop-unders as well.
** Generation Next - The Hover Ad
What the beejeezus is a Hover Ad?
Well, it’s a floating window that popup blockers can't stop.
The technology that creates Hover Ads is not new. In fact, it’s been available to web designers for at least 2 years now as DHTML (Dynamic HTML).
Hover Ad are DHTML layers which can be selectively moved and displayed over the primary page that's being displayed.
Although they use JavaScript coding, they don’t require
the opening of a new window. Pop-up blocking software are fooled into thinking they are part of the same window, so they are unable to block them.
Hover Ad can be animated, moved around, made to appear once per session, shown after a delay, and more.
These ads don’t work with older versions of Internet Explorer. But since most netizens use browsers with IE 4.0 and above, that are capable of displaying this code, this sort of advertising is being used more often.
So, you may ask "Why should I switch from regular pop-ups to Hover Ad?"
The most compelling reason is that your pop-ups can be, and are being blocked! Hover Ads can't.
Anyone who uses the Google and Alexa (ten million users) toolbars is most probably NOT seeing your popup right now.
The Netscape 7.0 Browser (almost 52 million users) has a built in popup blocker.
Earthlink (five million users) provides its users with a popup blocker.
AOL (35 million subscribers) has released version 8.0 with Popup Blocking capabilities.
At least 40 million internet users will never see your advertisement!
You could be losing out on a lot of new subscribers and potential revenue right now.
"So how do I add Hover Ads[TM] to my website?"
For the do-it-yourself-er there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software. A sample of code can be obtained from CodeLifter.com. The drawback here is that you need in-depth knowledge of JavaScript coding.
Another approach is to use high end HTML editors like Dreamweaver, which have DHTML scripts included under the "Layers" menu. But again, Dreamweaver is an expensive software.
If pop-ups are a big part of your online marketing strategy - and if you have noticed a recent drop in your subscriptions, sales and profits, you can be pretty sure that your visitors are not seeing your pop-ups anymore.
But now at least, you know you can do something about it - and soon.
About the Author
About The Author Satyajeet Hattangadi is the Owner of Novasoft Inc( http://www.novasoft-inc.com), a software solutions provider, makers of Hover Ad Generator -that creates popup blocker proof, rich media animated ads in under a minute
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