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Analyzing Website Traffic
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with...
Invisible web content? Yes it exists!
A great deal of the really good content on the www is contained in databases, so what, you say. Well, most search engines are unable to access these databases in their search process. In other words, this is data you'll never locate unless you know...
Is Your Website Ready For Local Search Engine Traffic
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to...
Make your e-commerce website more than an electronic catalog
Everyday thousands of people are purchasing products on-line from the comfort of their homes. This “arm chair” shopping has become the most popular way for thousands and thousands of consumers to purchase everything from vitamins to luxury...
SPIDERS AND YOUR WEBSITE
An effective website must have a clearly defined purpose. And it must lead visitors to the action you want them to take. Nothing can be allowed to interfere in this. The chance of a search engine spider liking such a site is slim to none. Your...
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Does Website Content Matter?
From smart SEO strategies to paid results campaigns, from press releases to targeted emails; everything is valid to increase your exposure and boost your business, however the Full of Aces in this game is called Content.
Many tactics, great products and state-of-the-art technologies can be applied in order to gain traffic and therefore improve your leads generation and sales, but none of the methods can be successfully accomplished if there is not relevant content into your web site.
Content gives body and soul to your site, and there is no other way that Search Engines can understand what your site is for, or how to categorize it and place in a suitable position into your niche market. On the other hand it's true that we can read texts inserted into images, but why should we do that? Sometimes titles or headings need to have a special design or look-n-feel, but even in those cases there are techniques to add meta-text to those images for a satisfactory search engine crawling.
Each search engine
gives content a special weight into their formula as there are other parameters that are involved into their algorithms, as link popularity and web site structure for instance, but again: everything is about content: quality links are text based; web structure must have readable content and even pay per click campaigns are created with rich content characteristics!
There is no doubt: it's natural that it happens this way as we humans communicate through content in one or other way, and the richest our content's quality is, the better we will be understood by our friends and niche market audience as well.
Doesn't matter which new methodologies will be developed into the Web Marketing world, textual content will be always leading the list of search engine optimization priorities. About the Author
Daniel Katz is the Business Development Manager at Compucall Web Marketing Ltd., experts in International Search Engine Optimization.
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Email list for web designers and developers, both professional and amateur. |
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beautifully : : webdesign - links |
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