Blogs were originally only meant to be ‘Web Logs’, or personal journals for members of on-line communities to stay in touch, sort of like ‘underground news media’. But, it didn’t take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing – what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn’t it amazing how quickly business changes on the ‘Net, and isn’t it weird how safelist people ‘spin their wheels’ by posting, posting, posting, when most messages go to ‘junk’ in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that’s why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a ‘Free’ Blog, will mean you will have a lot of other people’s ads on it (There’s no such thing as a ‘free lunch’). It’s always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you’ll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that’s a Blog’s very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content – they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking ‘heaven’. Just one link on your Blog could see visitors drop in from all over the place. Wow – visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3. YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU. You see, Blogs today have

About the Author

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Ross Storey is an experienced public relations and marketing consultant.br>
superblogpack.bonza.biz - Become a Super Blogger
blog.bonza.biz - Blog Biz for Beginners

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