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7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of...
Easy Ways to Make Your Website and Advertising Sell
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually...
Flash, SEO and Optimization - How to properly use flash on your websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search...
How do I promote my Website?
How do I promote my Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard...
How To Get Your Web Site Banned – or Search Engine Promotion, How Not to do it!
Internet Marketing is an ever-evolving field and in order to stay on top of the constant changes you need to stay vigilant and be prepared to learn new ideas and concepts on a daily basis. The changes that have arisen within the search engines...
 
Increase Web Site Traffic with Link Popularity

Many of the major search engines now factor link popularity into
their rankings so it is important to get as many quality Web
sites linking to your site as possible.

What is Link Popularity?
Link popularity is the total number of Web sites that link to
your site. As a result, increasing the number of relevant Web
sites which link to your site can improve your search engine
rankings and generate more traffic to your site.

Relevant Links
The type of Web site linking to yours is very important.
Exchange links with Web sites that have a similar theme or
content as yours. A link from a similar Web site will count
more towards your link popularity then a link from a Web site
with content which is not relevant to yours. For example, if
you have a real estate Web site, you should request link
exchanges from other sites that have content pertaining to
the real estate industry.

Avoid being Banned from Search Engines
Do not participate in link exchange programs or link farms.
Although this seems like an easy way to exchange links with
other Web sites, Google and many other search engines may ban
sites that participate in link exchange programs.

Create a Links Page
Before you request reciprocal linking with other Web sites, you
should set up a ‘Links’ page on your site. You can also add your
contact information so other Webmasters can request link
exchanges with you.

Once you are ready to start exchanging links with other Web
sites, it is best to look for sites that are in the same
general category as your site. The accepted


method of obtaining
reciprocal links is to use the search engines and directories
to find sites that you would like to link to. Create a list of
Web sites and send an email to each Webmaster, complimenting
their site, and asking politely if they would like to trade links
with you. You should also include the URL of your ‘Links’ page
so they can see where their link will be listed. Once you have
agreed to exchange links, you should also send each other brief
descriptions of your Web sites to be included with the link.

Free Link Popularity Check
Knowing how many Web sites link to you is a key factor in
monitoring your link popularity. Sencia's Internet Marketing
team uses 'Link Popularity Check' on a monthly basis to check
the number of Web sites linking to www.sencia.ca as well as
our clients Web sites.

There are several freeware programs available that check the
link popularity of your Web site.
You can quickly find out how many people link to your site,
how many sites link to your competitors and how you compare
to other popular sites.

To find Link Popularity software, simply go to your favourite
search engine and use "Free Link Popularity Software" as your
keyphrase.

About the Author

Jason Bruce has been involved with Search Engine Optimization, Internet Marketing, Web development and Graphic design since 1998.
Jason is the Manager of Creative and Marketing Services for Sencia Canada Ltd., a Web development firm located in Thunder Bay, Ontario.
For more information about Jason Bruce and Sencia Canada Ltd., please visit www.sencia.ca

 

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www.htmlhelp.com
 
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www.ragesw.com
 
Web Pages That Suck learn usability and good Web design by looking ...
Web Pages That Suck -- learn good Web design by looking at bad design.
www.webpagesthatsuck.com
 
Web Design from Scratch - Free web design course - basics, layout ...
A guide on essential skills for designing effective web sites.
www.webdesignfromscratch.com
 
Current style in web design
Current best practice in graphic design for the web, kind of boiled down into an edible form.
www.webdesignfromscratch.com
 
Web design - Wikipedia, the free encyclopedia
As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ...
en.wikipedia.org
 
UK Web Design Association - the Web Standards Organisation in the UK
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WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ...
FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more !
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Web Page Design for Designers
Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ...
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Email list for web designers and developers, both professional and amateur.
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