Search
Related Links

 

 

Informative Articles

20 Sure-Fire Ways To Get People To Link To Your Web Site
Here's some simple yet POWERFUL ideas on how to get people to link to your web site. 1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site...
Its 2AM, do you know where your website is?
You've selected the perfect website template. You’re finally ready to show the world your professional website...but will anyone be able to find it? When I began my career as a webmaster 5 years ago, I assumed that if I had a great looking...
Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
Top 5 Methods to Promote Your Website
Don’t make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site...
Why Building Affiliate Websites Are the Way to Go
It seems that everybody is into making money online these days. By far, the largest market place in the world is right there in front of you within the cyber world of the internet. But what is the simplest and easiest way to make money online? Well,...
 
Rebuild Website or Perform SEO?

Rebuild Website or Perform SEO... which should you do first?
A lot of website owners are interested in rebuilding their website and in performing search engine optimization (SEO), but can't. Budget constraints won't allow for both and so they struggle with which one to do first. Rebuilding a website is a great idea. Performing SEO is better.

The Internet is vast...truly vast. It is comprised of, at last count, over 8-billion web pages and that number increases daily. People need a map to chart this unimaginably large landscapes and search engines are the maps. SEO provides pointers to your business on the maps; rebuilding your website does not.

If you understand the following statement, then the decision is very easy to make - in order to become visible to their second audience (the visitors), websites must first receive adequate top rankings (the first two pages of listing results) by their first audience (the search engines).

Search engine optimization
Search engine optimization is probably the single most important marketing technique that a website owner can do to increase visibility and visitors. Greater visibility and highly targeted visitors improve sales, which in turn, improves the bottom-line.

Numerous studies have proven just how important SEO is for online businesses:
-50% of those who bought from online retail sites arrived via the search engines (Aggrandise.com, 2002).
-Between 85 and 90% of people use search engines to find websites they've never visited before.
-The Financial Times reported August 2002, that every day over 340-million web users rely on search engines to locate new businesses (DISC).
-57% of Internet users search the web each day, making search the second most popular Internet activity next to checking email (81%) (DISC).

Studies have also proven that SEO has the best return on investment (ROI) of any form of advertising in terms of cost-per-acquisition (CPA). Savvy website owners who realize just how fierce competition on the Internet is use SEO to position their business ahead of their competitors. If you are not incorporating SEO as part of a website marketing/promotion strategy you are losing out, because your competition mostly likely is!

If done properly, the results from SEO are very impressive. One of our long time clients in the printing industry has been operating the same site for almost five years. Instead of rebuilding their website which has a very simple design, they decided to perform SEO. That same site now delivers so much business that SEO is the only form of sales and marketing they use (both online and offline). Another client now does as much business in one day as it used to in seven. And this
client originally wanted to rebuild their site first. And to this day, the site is still the same except for some minor regular updates. In the past, the client did a lot of print advertising, but because of great SEO results, they have cut their advertising costs in half and achieved sales growth of 700%! For more great examples, read the case studies on the Search Engine Marketing Professional Organization (SEMPO) website.

Rebuilding a website
Rebuilding a site makes it look nice, provides fresh content, and sometimes improves navigation. Will any of these lead to increased visitors? Most likely not. Making aesthetic changes does very little to increase a website's visibility on the Internet. It is estimated that 56% of ALL websites are "lost in cyberspace"! What is the point of spending money on rebuilding a site if no one ever sees it? It would be a complete waste of time, money, and effort - all of which translate into a very poor ROI.

Your website is competing with over 8-billion


(at last count) other pages on the Internet. It will be "lost" by not having it visible to the search engines - akin to putting up a flashing billboard on a deserted island! It can be the greatest billboard ever designed, but because of its isolated location very few people will see or read it, and thus, it will be a poor source of revenue generation.

The fact is, there are lots of great websites on the Internet. So what? What's the use of having a great website if no one knows about it or can find it? And even if people do know about it, you are still not reaching the largest Internet demographic: the 85 to 90% of ALL Internet users who find what they are looking for by conducting searches on search engines!

The top-4 search engines are Google, Yahoo, MSN, and AOL (CyberAtlas, May 2003). How do they compare in terms of traffic? The info below shows the top 5 results of the Top-50 Internet Property Rankings for October 2003 (ComScore Media Metrix, Nov. 2003). Keep in mind that the table shows total number of unique visitors, not total number of searches. So while MSN is
tops in terms of traffic, Google is still the king of search.

Rank Property Unique Visitors (in thousands)
1 MSN-Microsoft sites 109,334
2 Yahoo! sites 108,673
3 AOL Time Warner Network 108,394
4 eBay 62,454
5 Google sites 58,209

The point of the table is that four out of the top five most-visited sites are search related sites. SEO is your mechanism for becoming visible to this group. SEO is critical to the success of your online venture. Rebuilding is also important, but it can wait.

Other considerations
-Ask yourself, what will deliver more results to my business: rebuilding or SEO?
-What is the purpose of your site? If you use it to bring in customers or sell products, then SEO is definitely the one to do first. If visitors and sales aren't important, but having a beautiful, stylish site is, then by all means rebuild it.
-To deliver maximum benefits your website has to be both people and search engine friendly. Will rebuilding accomplish this?
-Some owners think they'll rebuild the site first and then perform SEO, only to discover afterwards that their budgets won't allow for it. Ask yourself, do I want to be stuck with a nice looking site that delivers NO more traffic than its predecessor?
-Your website should be an asset, not an expense. It should be generating you income or leads, or providing useful information about your company. If it isn't then why have it?
-In the US, 13% of traffic to a website comes from search engines, up from 8% for the previous year. International figures were even more striking with some countries having search engine referral rates as high as 21%! (WebSideStory, Mar. 2003). SEO makes your site search engine friendly. Rebuilding it may or may not, depending on how skilled in SEO your webmaster is. There's far, far more to SEO than just inserting META tags (title, description, keyword tag).

SEO first, rebuild second
It really is a much wiser choice to perform SEO first. Later if the results indicate the need to make improvements, then proceed with rebuilding your website. Involve your SEO in the rebuilding process - their input/ advice will be invaluable!

About the Author

Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that
specializes in search engine optimization and pay per click management. Chris writes on current
and emerging search engine marketing theories and has been involved in the SEO industry since
1997. He and his team focus on researching and implementing the most effective search engine
optimization techniques. To learn at http://www.1stonthelist.ca/

 

Web Design - HTML XML - Web Development - Web Site Design
Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ...
webdesign.about.com
 
Open Source Web Design - Download free web design templates.
Free web designs submitted by web designers behind the open source movement.
www.oswd.org
 
Web Design Library — One-stop resource for web designers
Web Design Library offers professional free web design tutorials, articles, news, software reviews, websites showcase, interviews, free web design stuff, ...
www.webdesign.org
 
Webdesign Professional WebSite Design by Web Design Auckland New ...
Web Design build professional websites for clients all around the world.
www.webdesign.co.nz
 
Top Ten Mistakes in Web Design (Jakob Nielsen's Alertbox)
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they ...
www.useit.com
 
HTML Help by The Web Design Group
HTMLHelp.com is maintained by the Web Design Group to provide Web authoring reference material, tips, and answers to frequently asked questions.
www.htmlhelp.com
 
Open Web Design - Download Free Web Design Templates
Open Web Design is a community of designers and site owners sharing free web design templates as well as web design information. ...
www.openwebdesign.org
 
Pages tagged with "webdesign" on del.icio.us
All items tagged webdesign ??? view popular ... 24 ways to impress your friends with web design · save this. This years advent calendar. ...
del.icio.us
 
Popular pages tagged with "webdesign" on del.icio.us
Popular items tagged webdesign ??? view all ... Open Source Web Design - // Home \\ · save this. first posted by cda on 2004-02-07 ... saved by 11694 people ...
del.icio.us
 
RAGE Software: More Info on RAGE WebDesign
For over 6 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users. There is no other tool available ...
www.ragesw.com
 
Web Pages That Suck learn usability and good Web design by looking ...
Web Pages That Suck -- learn good Web design by looking at bad design.
www.webpagesthatsuck.com
 
Web Design from Scratch - Free web design course - basics, layout ...
A guide on essential skills for designing effective web sites.
www.webdesignfromscratch.com
 
Current style in web design
Current best practice in graphic design for the web, kind of boiled down into an edible form.
www.webdesignfromscratch.com
 
Web design - Wikipedia, the free encyclopedia
As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ...
en.wikipedia.org
 
UK Web Design Association - the Web Standards Organisation in the UK
The UK Web Design Association is a not-for-profit organisation - established to encourage and promote industry standards within the British web design ...
www.ukwda.org
 
WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ...
FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more !
www.webdesignhelper.co.uk
 
Web Page Design for Designers
Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ...
www.wpdfd.com
 
WebDesign-L.com
Email list for web designers and developers, both professional and amateur.
www.webdesign-l.com
 
PageResource.com- by The Web Design Resource
Design your own web site with HTML! Includes an HTML tutorial, javascript tutorial, tips, tricks, and links to numerous web design resources and other html ...
www.pageresource.com
 
beautifully : : webdesign - links
Beautifully-webdesign.net, annuaire de liens autour du web design, mise à jour quotidienne.
www.beautifully-webdesign.net
 
 

 
Content Menu
  • 10 easy steps to a user friendly website

  • 10 sure fire viral marketing strategies to increase traffic to your website

  • 10 things you should expect from your website copywriter

  • 10 tips for a successful website

  • 10 tips for writing effective web copy

  • 10 ways to increase your websites traffic

  • 10 ways to market your web site and have it market you

  • 12 tips to increase your web page speed

  • 14 steps to a trustworthy website

  • 14 tips to catch repeat visitors to your websites

  • 20 easy ways to get people to link to your web site

  • 20 sure fire ways to get people to link to your web site

  • 24 x 7 access and instant info mining of the web

  • 29 ways to drive traffic to your website and keep them coming back

  • 3 great website promotion ideas which works best for you

  • 3 marketing mistakes web site designers make when selling their services

  • 3 reasons your website might fail to attract enough customers

  • 3 steps to multiply yourself across the web

  • 3 ways of search engines indexing flash websites

  • 42 questions for achieving optimal website writing results

  • 5 totally free website marketing tools

  • 6 tips to improve your business website

  • 7 5 ways to get more sales through your web site

  • 7 essential steps to web site promotion

  • 7 warning signs of an unprofitable web site

  • 7 ways to increase web site visitors and boost sales

  • 8 ways to build a really bad web site for search engines

  • 8 ways to promote new content on your website

  • 9 hot tips for linking with other web sites

  • accepting credit cards on your website

  • accepting payments online an ecommerce web site overview

  • accepting payment through your website

  • affiliate marketing how to get started building profitable websites

  • affordable small business seo 5 common website errors and how to fix them

  • analysing and creating highly popular web pages

  • analyzing website traffic

  • analyzing web traffic

  • anaylizing website traffic

  • an action plan for marketing your web site part 1

  • appropriate website promotion methods

  • are you losing the most valued space of your website

  • art website suggestions

  • attract potential buyers to your web site with valuable content

  • avoid these web site design and writing no nos

  • a dynamite new web based reporting service

  • a lightning fast way to grab graphics for your website

  • a network of web sites is not enough

  • a new web marketing roi calculator part 1

  • a review of webposition gold v2 0 beta part 1

  • a review of webposition gold v2 0 beta part 2

  • a simple guide to analyzing all those web traffic ideas part 2

  • a theme based website part 2 choose a theme and sub topics

  • benefits of website localization

  • boosting link popularity by submitting to niche web directories

  • boost credibility and sales with quality web images

  • brainstorm the essential first step to website development

  • breathe new life into your half dead website by using words that sell

  • building a web store on shoestring budget in less than four hours

  • building ecommerce websites that work part 1

  • building your own authority website

  • build a website your clients will love

  • catapult your traffic with these web site add ons

  • choosing a websites name and the horlicks factor

  • complete web site optimization for search engines part1

  • complete web site optimization for search engines part2

  • corporate and promotional gifts and gourmet food baskets retailer launches its website giftboxedbaskets com

  • creating a newsletter and making your website magnetic

  • creating a user friendly website

  • creating search engine friendly web sites

  • creating webmasters

  • creating your websites promotional strategy

  • deep submission submitting the inner pages of your web site

  • designing a website so the search engines will like you

  • designing a website that sells

  • designing your web site to maximize traffic

  • design website for pre selling

  • design your own website my easy five step formula for creating successful websites

  • discover how to instantly increase your sales conversions and email lists by adding new hover ad technology to your websites

  • discover the advantages to hiring a freelance web site copywriter for your web business

  • discover the hidden backlinks traffic sources to your website

  • dispelling the myths will webposition get my site banned from google

  • does website content matter

  • domain website 24 7 starting at 3 95 per year

  • do it yourself improve your web site positioning in 8 simple steps

  • do not build a website until you have researched your keywords

  • do search engines like your web site

  • easy ways to make your website and advertising sell

  • ecommerce web sites if you build it they will come or will they

  • ecommerce web site building where do i start

  • effective affordable website promotion can be achieved

  • email marketing for website owners

  • eyes on your ecommerce website

  • e books and web site promotion

  • false dogma in web marketing

  • featured article tips and techniques web site online marketing how to do it successfully

  • fine tuning your website

  • five steps to successful web marketing and sales process

  • five ways to increase your website conversion rate

  • flash seo and optimization how to properly use flash on your websites

  • for newer sites web marketing depends on titles links

  • free and low cost website promoting tools

  • free tips to promote your website without it costing you a penny

  • fundamental tips about web designing and optimizing

  • getting a lot of website traffic

  • getting visitors to stay through web based marketing

  • get your website listed in the major search engines quickly

  • golden rules for a sales generating website

  • googles suggestion beta search new seo webmaster wonder tool or over rated popularity meter

  • google bring deskbar search to windows desktop now any website can take advantage of this search technology

  • growing organic websites

  • halloween usa launches new e commerce website

  • handmade gemstone jewelry as a web business

  • hansel gretel left a breadcrumb trail so do your website guests

  • hits unique visitors and page views studying web traffic

  • hosting options for an ecommerce web site

  • how blogs are helpful in targeting traffic for website

  • how can i promote my web site

  • how do i promote my website

  • how do web designers developers price their work

  • how e commerce web site design differs from normal web design

  • how to analyze your website traffic part 2

  • how to attract your website first time visitiors

  • how to be a wwwow on the wwweb

  • how to boost your chances at having a successful web site

  • how to build website seven steps for building optimized websites for affiliate programs

  • how to create meta tags to optimize your web site

  • how to design a search engine friendly website

  • how to design a website for the search engines

  • how to effectively promote a new website

  • how to find out how well is your website doing

  • how to find out what your web surfer prospects want

  • how to gain more profits through website promotion

  • how to generate a powerful tornado of web money

  • how to generate a website with 16 revenue streams

  • how to generate solid web profits through the blog revolution

  • how to get a knock out website

  • how to get profits through website marketing

  • how to get your web site banned or search engine promotion how not to do it

  • how to improve your websites search engine rankings

  • how to increase backlinks of your website bring buyers traffic on your website

  • how to make better use of your website traffic

  • how to optimize your website for both google inktomi

  • how to put your small business website on the search engines

  • how to quickly gain traffic to your new web site

  • how to run a profitable website

  • how to set up youe own money making super affiliate plug in website on auto pilot

  • how web design can affect search engine rankings

  • improve your website through the proper use of tags alt tags attributes in links

  • inappropriate website promotion methods

  • increase website traffic by giving them what they want

  • increase web site sales with a seo proposal part 1

  • increase web site traffic with link popularity

  • increase web site visitor return rates

  • increase your affiliate earnings with a smart webmaster plan

  • increase your website traffic in 10 foolproof steps

  • index

  • indexable websites search engine ready born to compete and win

  • invisible web content yes it exists

  • is anyone visiting my web site

  • is your websites link directory even worth having

  • is your website a warty toad

  • is your website doomed for failure before youve built it

  • is your website innovative increase your business over night

  • is your website invisible the google sandbox solution

  • is your website ready for local search engine traffic

  • is your web site generating any business

  • its 2am do you know where your website is

  • just 5 steps to get better website search engine ranking

  • keep your web site content relevant

  • keywords the key to a popular and profitable website

  • keyword research the lifeblood of your website

  • leading your web designer to seo

  • learn how to use these six explosive marketing techniques to explode your website with traffic

  • lets design a website that sells

  • link swapping how to win the website marketing game in 3 easy steps

  • magic of direct response website

  • make your e commerce website more than an electronic catalog

  • make your website sell like crazy without a re design

  • making money from websites common pitfalls of beginners and how to avoid them

  • making your websites more compelling

  • marketing your website

  • maximising googles pagerank of your website to maximise traffic

  • mining for gold in your web traffic logs

  • news bytes from the web

  • new meta tag driving targeted traffic to websites

  • new search engine ranking system is your web site ready

  • new typo3 extension for e commerce released webformat shop system

  • new years resolutions is improving your website one of them

  • niche web sites do not have to be small

  • nonsense why do i need a website

  • optimize your website or get lost in the crowd

  • optimizing your websites design for search engines

  • optimizing your web site for the search engines using css and javascript

  • pay per clicks one way to boost traffic to your web site

  • photo editing web development and support auto and tv commercial need any of these services then ideology is the place to go

  • please stop designing web sites backwards choose keywords and keyword phrases first

  • points to consider before web promotion

  • preparing your website for visitors

  • pre packaged web sites dont settle for second best

  • products for a successful web business

  • promoting your website

  • promoting your website offline

  • provide a good home for your website

  • quick sure traffic smart visitor containment and higher web profits starting now

  • raise your website traffic with rss blogs and yahoo part 1

  • reach your web site goals by attracting the right visitors part 2 of 2

  • reasons why search engine optimized web design benefits business owners

  • rebuild website or perform seo

  • rotator

  • search engine optimization and web site usability

  • search engine optimization of dynamic web sites

  • search engine spam useful knowledge for the web site promoter

  • search the web more efficiently tips techniques and strategies part i

  • search the web more efficiently tips techniques and strategies part ii

  • sell your products like crazy on your website

  • seo 5 analyzing the top ranked website on google

  • seo services making top ranking google websites

  • seo sitemaps give websites a boost

  • seo success step one is good web design

  • setting up an e commerce website

  • seven daft things not to do to your website

  • seven marketing questions you should ask before you get a 10 year old to build your website

  • seven ways to jump start your new website

  • shameless flashers using flash tools to create spectacular websites

  • shopping cart web sites 13 ways to evaluate an e commerce provider

  • should you submit your web site to yahoo

  • so ive got a web site now what

  • spiders and your website

  • step into my parlour easy ways to entice the right people to your website

  • ten steps to a well optimized website step 1 keyword selection

  • ten steps to a well optimized website step 2 content creation

  • ten steps to a well optimized website step 3 site structure

  • ten steps to a well optimized website step 5 internal linking

  • ten steps to a well optimized website step 6 human testing

  • the 2 most common web site mistakes

  • the 5 key steps to promoting your website

  • the 7 habits of a successful web marketing plan

  • the abcs of web site promotion

  • the art of website optimization

  • the dos and donts of launching a small business website

  • the factors that play a role in your web sites ranking

  • the golden rule of website building

  • the importance of relevant website content

  • the importance of web traffic

  • the key to high volume web sales

  • the local business owner and web based marketing what are they waiting for

  • the most common small business web site traffic killers

  • the new edition of webposition gold 2 is finally here

  • the new web accountability

  • the real secret to understanding web statistics

  • the secret weapon of successful web marketing is

  • the steps before website traffic

  • the top 10 most ludicrous things you can do on your web site

  • the top 10 reasons your business needs a web site

  • the top 6 website sins

  • the truth about webposition gold

  • the website marketing strategy that never fails

  • the webs secret traffic source the open directory project

  • think before setting up your website

  • this website promotion strategy guarantees visitors

  • three things you must do when designing and building your small business website

  • three types of websites that can make you a fortune

  • tips for building a great business website

  • tips for smb web site promotion and optimization

  • tips for web design

  • tips to develop a multilingual web site to work

  • top 10 design issues according to web marketing

  • top 10 reasons your business needs a website

  • top 5 methods to promote your website

  • top 7 reasons to rethink your web site design

  • to understand the success of website ranking

  • turning passion into business how to build a successful website to earn money online

  • unlocking the keys to your web site traffic web site promotion and search engine strategies

  • updating your web site efficiently

  • using graphic design on your website

  • using title tags with your web links images

  • vote for your 0wn website nobody will mind

  • want bigger profits think of your web site as a catalog not a store

  • website conversion secrets revealed

  • website design to sell

  • website optimization a seo specialist reveals all

  • website optimization tool for beginners that has no knowledge of html

  • website promotion

  • website promotion 10 search engine optimization blunders to avoid

  • website ranking with an internet marketing specialist

  • website submission a seo specialist shares his secrets

  • website submission to open directory project dmoz

  • website traffic build it and they may come back

  • website traffic is not the key to success

  • website traffic needs a driver

  • website wallflowers have no link popularity

  • web analytics getting it right

  • web analytics murder by numbers part 1

  • web business overview site practicalities

  • web coach tip 3 proven steps to increase traffic to your website

  • web coach tip 4 ingenious ways to not give away the digital farm

  • web coach tip you too can avoid this deadly mistake when writing your own web copy

  • web copy what you should know first

  • web design blunders that can cost you lost profits

  • web design for ecommerce

  • web design tips to boost your online sales

  • web search engine facts you need to know to win the marketing game

  • web sites dont work

  • web site copyforget the trickery its all about you

  • web site marketing tips to keep you ahead of the field

  • web site navigation

  • web site promotion 101

  • web site promotion are you requesting free backlinks

  • web store why do you need one

  • web success and how to achieve it

  • what customers expect from your web site

  • what does your website say about your business

  • what is a web directory

  • what is link popularity and how can i increase this on my website

  • what is your real goal web positioning with top results or the ability to attract more qualified traffic to your website

  • what is your websites most wanted response

  • what to publish on your website content development

  • what your web designer isnt telling you

  • what you should know before starting a web site

  • wheres your web site

  • where on earth is your website

  • why a simple counter is never enough for your website

  • why building affiliate websites are the way to go

  • why does nobody visit my web site

  • why do you want to link with a home business and affiliate website

  • why is no one buying from my website

  • wireless web whats the impact on your e business

  • world of website promotion

  • would you let a dog or a butler market your website

  • xemantex defining a new way to read documents on the web

  • your affiliate marketing website

  • your real estate website template or custom solution

  • your websites bottom line part one direct revenue

  • you have more web sites than you think you have the importance of deep submission