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A Theme-Based Website, Part 2- Choose A Theme And Sub-Topics
In part 1, I said that a theme-based website is a site based on a single theme or concept. Every page of the site concentrates on a single topic that is related to the theme. Each page delivers great content on it's topic. We know this type of site...
Does Website Content Matter?
From smart SEO strategies to paid results campaigns, from press releases to targeted emails; everything is valid to increase your exposure and boost your business, however the Full of Aces in this game is called Content.
Many tactics, great...
How do I promote my Website?
How do I promote my Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard...
What is Your Website's Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response? I...
What YOU should know before starting a web site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and...
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Should You Submit your Web Site to Yahoo! ?
By even the most conservative estimates, Yahoo! is the single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance onto the Web (1994), the popularity of its value added services (e.g. Yahoo! Mail, Yahoo! Messenger, and My Yahoo!), and the overall quality of its directory listings. So what does the large quantity of searches performed at Yahoo! mean for sites that are listed in the directory? It means that, with a good listing, a Web site can expect to receive a good amount of targeted, keyword-specific traffic. In fact, Yahoo! is so confident that it can generate traffic for Web sites that it now charges submission and annual listing fees for commercial sites listed in its directory. (Yes, you read correctly, annual listing fees).
Yahoo! uses human beings to organize the Web. These human editors find sites or review submissions, then, if the sites are of sufficient quality, place those sites in one or more categories that are relevant to them. Beginning in November 2000, Yahoo! implemented a mandatory submission fee for the review of commercial sites. This fee only guaranteed that an editor of the Business Express service, as it was then named, would review the site within seven business days. It DID NOT guarantee a listing in the directory, only that a site would be reviewed. At the time, a lot of Webmasters felt that this was extortion, but for many businesses, it was a relief, because the previous submission process had no specific
time frame for review. In fact, the average review time before the introduction of the Business Express service was two to three months.
Now known simply as, "Yahoo! Express", this service is the sole avenue for commercial businesses to submit sites to the directory, and it initially costs $299. But, as of December 28, 2001, there is a new wrinkle in the fold. Yahoo! now charges an annual listing fee. Any commercial site submitted through the Yahoo! Express service after December 28, 2001 will be charged an annual listing fee of $299. Simply put, if a commercial site doesn't pay the annual fee, that site's listing is removed from the Yahoo! directory. Commercial sites submitted before December 28, 2001 are off the hook; They will remain in the directory but will not have to pay the annual listing fee.
So, now for the big question: Is a Yahoo! listing worth paying the initial $299 submission fee and the annual listing fee? That depends. Are you confident enough that your site is of sufficient quality to be listed? Can you afford to gamble for a year to test whether your listing is paying off? Do you know how to get a good listing - one that will generate more traffic for you? Before even considering submitting, these questions need to be addressed and answered.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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