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Design Your Own Website - My Easy Five Step Formula For Creating Successful Websites
For me to demonstrate this, I will lead off with a little story, dating back a couple years.
Two years ago, when I first started online, my biggest nightmare was trying to figure out what program to use to build my websites, and which hosting...
Does Website Content Matter?
From smart SEO strategies to paid results campaigns, from press releases to targeted emails; everything is valid to increase your exposure and boost your business, however the Full of Aces in this game is called Content.
Many tactics, great...
Get Your Website Listed In the Major Search Engines Quickly!
There's no doubt, the most difficult marketing technique for any Internet marketer to learn is how to get your sites indexed. And until you master it, the web site that you are counting on to generate sales, build your reputation, or generate...
Getting a lot of Website Traffic
Anyone who owns a website knows the importance of website traffic. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not...
Seven Marketing Questions You should ask before you get a 10 Year Old to build Your Website
Copyright 2005 Empower Business Solutions Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” seriously? It...
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The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you.
Traffic
Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If they don’t, they are not going to visit your site for anything other than browsing. Browsing doesn’t pay the bills!
Do the research on Overture or your favorite tool. If there isn’t a significant amount of monthly searches for your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are in for a difficult time. It can be done, but your chances of success are pretty small.
Database Parameters
If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids are an indication of dynamic pages, pages that are
built on the fly when the domain is triggered. A dynamic domain looks something like:
http://www.your-site.com/default.cfm?sid#####LLLLaaa#####
The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the meta tags and content of a page. The robot will then include the page in the search database. Robots often refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot’s view, the page could show different things each time it is accessed. As a result, the search engines can’t list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That’s a disaster.
Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem and set your site up to be friendly to the search engine robots.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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