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Art Website Suggestions
I have been reviewing several websites that artists have been submitting to me for review and I have some suggestions in general for everyone reading this.
Consider not having a flash video on your opening page. I use broadband to connect to the...
Halloween USA launches new E-Commerce Website
Shelby Twp., Michigan — October 3, 2004 It’s that time of year again – Halloween is just around the corner. As thousands of people head out in search of the perfect costume for ’04, the pros at Livonia, MI-based Halloween USA (Gags & Games, Inc.)...
Is Your Website Invisible? The Google Sandbox Solution
What is the Google Sandbox?
It's the mysterious, possibly non-existent web purgatory where millions of sites languish without rankings, visibility, or traffic.
How Do You Know if You're Stuck in the Sandbox?
Here's a rough set of criteria for...
Shopping Cart Web Sites: 13 Ways to Evaluate an E-Commerce Provider
There are hundreds of vendors that provide eCommerce and
shopping cart solutions on the internet. Trying to figure out
which one offers what you need can seem more like a roll of the
dice than an educated decision.
If you're like most...
Three Things You Must Do When Designing and Building Your Small Business Website
Copyright 2005 Modern Digital Marketing LLC If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing...
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The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you.
Traffic
Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If they don’t, they are not going to visit your site for anything other than browsing. Browsing doesn’t pay the bills!
Do the research on Overture or your favorite tool. If there isn’t a significant amount of monthly searches for your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are in for a difficult time. It can be done, but your chances of success are pretty small.
Database Parameters
If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids are an indication of dynamic pages, pages that are
built on the fly when the domain is triggered. A dynamic domain looks something like:
http://www.your-site.com/default.cfm?sid#####LLLLaaa#####
The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the meta tags and content of a page. The robot will then include the page in the search database. Robots often refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot’s view, the page could show different things each time it is accessed. As a result, the search engines can’t list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That’s a disaster.
Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem and set your site up to be friendly to the search engine robots.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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