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Do search engines like your Web site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the...
How do I promote my Website?
How do I promote my Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard...
THE ABC's OF WEB SITE PROMOTION
What can you do to stimulate traffic to your web site? You can find thousands of articles on web site promotion on the internet, but I have summarized a list of items to consider: >>>Submit Page to Search Engines The most important search engines...
The Real Secret to Understanding Web Statistics
Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It...
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features...
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THE ABC's OF WEB SITE PROMOTION
What can you do to stimulate traffic to your web site? You can find
thousands of articles on web site promotion on the internet, but I have
summarized a list of items to consider:
>>>Submit Page to Search Engines
The most important search engines that robotically "spider" or index your
site are: AltaVista, Excite, HotBot, Lycos, Infoseek, WebCrawler, and
Northern Light.
>>>Submit to Yahoo
Yahoo is the most important listing of all -- though it is technically a
directory, rather than a search engine. But be very careful, and follow
their instructions.
>>>Submit Page to Other Directories
These do not help much, except to increase the perceived "popularity" of
your site by major search engines.
>>>Include URL on Stationery, Cards, and Literature
Make sure cards, stationary, brochures, and literature contain your
company's URL.
>>>Promote using traditional media
Do not discontinue print advertising you have found effective, but be sure
to include your URL in the ads you purchase. Catch readers' attention with
the ad, and then refer them to a Web page where they can obtain more
information or perhaps place an order. Consider other traditional media to
drive people to your site, such as direct mail, classifieds, post cards,
etc.
>>>Develop a Free Service
This can be very rewarding in increased traffic to your site. Make sure
that your free service is closely related to what you are selling so the
visitors you attract will be good prospects for your business.
>>>Request Reciprocal Links
Find complementary web sites and request a reciprocal link to your. Build a
separate page where you put links to other sites so that you do not send
people out the back door as fast as you bring them in the front door.
>>>Request Links from Business Link Sites
Especially if you offer a free service, you can request links from many of
the small business linking pages on the Web. E-mail the site owner or
webmaster with your site name, URL, and a brief 200-word description of
what
you offer there.
>>>Publish an E-Mail Newsletter
It is a big commitment publishing a newsletter, but it is one of the best
ways to keep in touch with your prospects and build future business.
>>>Install a "Signature" in your E-Mail Program
Most e-mail programs allow you to designate a "signature" to appear at the
end of each message you send. Limit it to 6 to 8 lines: Company name,
address, phone number, URL, e-mail address, and a one-phrase description of
your unique business offerings. Look for examples on e-mail messages sent to
you.
>>>Announce a Contest
People like getting something free. If you publicize a contest or drawing
available on your site, you'll generate more traffic than normal.
>>>Join a Banner Exchange Program
Of the many banner exchange programs, LinkExchange is the biggest. You
agree to show a rotating banner on your site for other LinkExchange members,
and they do the same for you.
>>>Purchase Banner Ads
You may need to spend money to boost traffic by purchasing banner
advertising. Choose sites that seem to attract the type of people who would
be good prospects for your business or product. You can find media brokers
who can help you find appropriate and cost-effective places to advertise.
>>>Buy a Text Ad in an E-Mail Newsletter
Some of the best advertising buys are for small 4 to 12 line ads in
established e-mail newsletters. Ads can both inform and motivate readers to
click on the URL, and tend to bring much more targeted visitors.
>>>Ask Visitors to Bookmark Your Site
It seems so simple, but make sure you ask visitors to bookmark your site.
I certainly haven't depleted all the ways to promote your site, but these
will get you started. To effectively market your site you need to spend
some time adapting these strategies to your own market and BE CONSISTENT.
Good luck to you!
About the Author
Stephanie D. Buelt, Webmaster, Dezines By Stephanie
For AFFORDABLE PROFESSIONAL Web Design
Visit http://buelt.tripod.com
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