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Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and...
Fundamental tips about web designing and optimizing
Information overflow sucks! As a beginner I was very enthusiastic about doing well. Taking advice from everyone, applying everything no matter it matched with the earlier school of thought or not. And at one point of time I was stuck and confused. ...
Is anyone visiting my web site?
Is your web site performing as you expected? Do you know who visits your site and how often? What is the nature of their visits? Where do your visitors come from? What other web sites or search engines are referring visitors to your site? What web...
Search Engine Optimization of Dynamic Web sites
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Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will...
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Web Site Promotion 101
So, you've designed a compelling Web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your Web Host's server.
Midway in the afternoon, you stop what you're doing to check your traffic reports...You're excited and eager to confirm just how successful your Web site is. Waiting for your site statistics to finish downloading, your glee turns to dread when you learn that only two people visited your Web site all day.
What's a disillusioned Webmaster to do?
Here are a couple of "musts" to add to your to-do list to help you get started marketing yourself and your Web site.
SUBMITTING TO SEARCH ENGINES
Search engines are by far the most popular way to find information on the Web. Getting your site listed, however, is a chore, and it is oftentimes frustrating because results are not quick to see.
Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site to the top search engines.
Be forewarned that it takes weeks (sometimes even months!) to get listed.
Set up a tickler file to do site submissions on a monthly basis. Resist the temptation to submit more often, because your hard work will go up in a puff of smoke if your URL gets banned for spamming the Search Engines.
The following list is not all inclusive, but it is a good place to start with your Search Engine submissions.
Free Submissions ----------------
Ah-ha http://www.ah-ha.com/list/list_addurl.asp
AllTheWeb http://www.alltheweb.com/add_url.php
AltaVista http://addurl.altavista.com/sites/addurl/newurl
Ask Jeeves E-mail: mailto:url@askjeeves.com
Direct Hit http://www.directhit.com/util/addurl.html
Dogpile http://www.dogpile.com /help/addurl
Google http://www.google.com/addurl.html
Hotbot http://hotbot.lycos.com/addurl.asp
Lycos http://home.lycos.com/addasite.html
MSN Search http://listings.looksmart.com/info/msn_free_submit.jhtml
National Directory http://www.nationaldirectory.com/addurl/
Northern Light http://www.northernlight.com/docs/regurl_help.html
Open Directory Project http://dmoz.org/add.html
Scrub The Web http://www.scrubtheweb.com/addurl.html
Voila http://www.voila.fr/Informations/Moteur_guide/submit.html
WhatUSeek http://www.whatuseek.com/addurl.shtml
Paid
Placement --------------
Excite http://www.excite.com/info/add_url
Inktomi http://www.positiontech.com/inktomi/enroll.cfm
Iwon http://search.iwon.com/commerce/submitasite.jsp
Looksmart http://submit.looksmart.com/info.jhtml?synd=US&chan=lshomeft
Netscape http://digitalwork.netscape.com/onlinead/registersite/
Yahoo! http://docs.yahoo.com/info/suggest/
Pay-per-click -------------
7Search.com http://www.payperranking.com/
ePilot.com http://www.epilot.com/backoffice/AdvertiserCenter3/default.asp
Espotting.com http://www.espotting.com/advertisers/list_yoursite.asp
FindWhat.com http://www.findwhat.com/content/promote.asp
goClick.com http://www.goclick.com/register.mod
Kanoodle.com https://safe.kanoodle.com/client_services/listings/
Overture http://www.overture.com/d/about/advertisers/
For those of you who want to try an automated service, I highly recommend Add Me! and ABS Easy Submit .
LINK EXCHANGES
With more than 3.2 billion Web pages competing against yours, you can't rely solely on Search Engines for site promotion.
In my experience, the second most important marketing strategy is establishing link exchanges. In analyzing my visitor stats, it is clearly apparent that the majority of my traffic comes from the reciprocal linking partnerships I have established with Web sites that complement mine.
How do you go about establishing a linking partnership?
When I come across (or am referred to) an excellent online resource, I add it to my "Related Links" page, and, if it's appropriate, I contact the Webmaster to see whether they might be interested in swapping links with me. More times than not, the response is positive.
Since relevant, high-quality links coming to your site from other sites is increasingly important in getting good Search Engine rankings, I recommend that you put establishing linking partnerships high on your marketing to do list.
For more information about link exchanges, check out LinkLeads.com . LinkLeads is a targeted search engine/portal of Web sites seeking reciprocal linking partners. Membership is free. Getting results is relatively easy.
Although this list is far from comprehensive, these two tasks are an important starting point in your online marketing strategy.
Like building a Web site, promoting it to the world is hard work, but I guarantee your sense of accomplishment will be well worth the effort when you start to see results. More importantly, visitors!
About the Author
Copyright (c) 2000-2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com
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