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Appropriate Website Promotion Methods
Why would you want a site? Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that...
eCommerce Web Site Building: Where Do I Start?
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices...
Is Your Website a Warty Toad?
Copyright 2005 Kinesis, Inc.
Many business owners do not harness the full power of their website. Instead, companies allow their website to stagnate, festering in its own little virtual swamp. It sits there day after day, never changing...a poor...
Unlocking the Keys to Your Web Site Traffic - Web site promotion and search engine strategies
Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine...
Why Do You Want to Link With A Home Business And Affiliate Website?
No, it’s not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. They would be helping their Page Rank, if that’s important any more...
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What to Publish on your Website: Content Development
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don’t know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1.Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
2.Entertain
Everyone likes to be entertained.
For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
3.About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. “New branch in Gauteng”
4.About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a “complex” product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy – tell them about the benefits, not the features.
A great way to clarify
uncertainties is to publish a “Frequently Asked Questions” or a “Q&A” section.
5.Back to the Plan
Take a look at your marketing and / or business plan – what goals are you trying to achieve and how are you trying to position yourself in the market place?
6.Watch your competition
6.1.What are competitors offering through their website that you are not?
6.1.1.Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don’t copy – enhance.
6.2.What are you offering on your website that competitors are not
This raises two questions:
6.2.1.Is the information you offer really satisfying? Does it need to be there?
6.2.2.And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7.User Behaviour
Consider your Internet market – what do they do on the Internet.
7.1.Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
About the Author
John Simms is an Internet Marketer for Eiledon Solutions, a web design and website development company based in Cape Town, South Africa. Visit us for more info and get a Free Quote Online.
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