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"A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2"
Just to recap - Part 1 of this article outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed Part 1 you will still be able to view it by clicking on the links...
Analyzing Website Traffic
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with...
Brainstorm: The Essential First Step to Website Development
Brainstorming could be one of the most important steps when starting a website. Brainstorming gives you the focus on what content that you want to relate to your audience. It gives you ideas of what topics will interest you. As well as, it gives...
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further...
Tips for SMB Web Site Promotion and Optimization
What is site optimization? Site optimization is a number of actions aimed at enhancing the efficiency of a Web site performance. A Web site’s typical functions include business representation and awareness (PR), sales (B2C), and potential customer...
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What to Publish on your Website: Content Development
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don’t know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1.Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
2.Entertain
Everyone likes to be entertained.
For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
3.About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. “New branch in Gauteng”
4.About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a “complex” product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy – tell them about the benefits, not the features.
A great way to clarify
uncertainties is to publish a “Frequently Asked Questions” or a “Q&A” section.
5.Back to the Plan
Take a look at your marketing and / or business plan – what goals are you trying to achieve and how are you trying to position yourself in the market place?
6.Watch your competition
6.1.What are competitors offering through their website that you are not?
6.1.1.Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don’t copy – enhance.
6.2.What are you offering on your website that competitors are not
This raises two questions:
6.2.1.Is the information you offer really satisfying? Does it need to be there?
6.2.2.And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7.User Behaviour
Consider your Internet market – what do they do on the Internet.
7.1.Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
About the Author
John Simms is an Internet Marketer for Eiledon Solutions, a web design and website development company based in Cape Town, South Africa. Visit us for more info and get a Free Quote Online.
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