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12 Essential Web Site Design Tips
Web site usability and presentation is perhaps the most important factor in any web design. This is the driving factor that gives your visitors a positive, professional impression of your company and keeps them coming back to your website. This...
Choosing the Right Website Designer
You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site?
There are many people capable of building their own personal sites. They can put...
"How To Keep Your Visitors 10 Times Longer On Your Web Site"
Everyone knows this: the longer your visitors stay on your web site, the more likely they are to buy something. The longer they stay, the more trust they develop in your business, the more comfortable they will become ordering from you. So, how...
Learn from the Masters (of Web Design)
If you've ever been to the Louvre, you know it's chock full of art students, who spend hours in the museum with their sketchpads, copying the works of the Masters. Poets do it too; that's why English majors spend hours doing "close readings" of...
Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"
Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare.
O.k., I'm not crazy, and no I haven't had this dream before. But...
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15 Website Elements That Attract Visitors
Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness
beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the
site. Do this as quickly as possible. The visitor needs to
know immediately if they have landed on the right site.
They also need to know "what’s in it for me to stay here."
If you don't provide this, they are gone. 90% of the sites
on the Net don't do this.
2. Give visitors the ability to search for exactly what
they are looking for, if they have something exact in
mind. A "site search feature" satisfies this best. Allow
the search feature to be prominently displayed and not
hidden away somewhere. It is best place in the navigational
system so that it shows up on every page. Sales letter only
websites are an exception to this rule. Return visitors and
visitors that have something specifically in mind, want the
option and ability to find what they want fast. So give it
to them.
3. Photos allow connection. Especially to people who
process visually. Clip art gets them to pay attention,
however, it doesn't create much of a connection. Personal
photos connect within reason. Keep them less than three to
a page. One photo always needs to be in the top portion of
the screen on the first page. It doesn't need to be large,
but attractive.
4. Ways to capture visitors information wherever possible.
5. Place items on the site that keep them lingering. Audio
and video are one of these, yet there are other less time
consuming and inexpensive ways to keep them entertained.
6.
Articles. For solopreneur sites, your own written
articles. For other sites, articles with various authors
yet on focus.
7. Interactive elements. For example: response forms,
quizzes.
8. If you use a shopping cart, it must be fluid, no
hiccups. PayPal is not a shopping cart, it’s a hiccup. All
auto responders must be well written and positive. If
someone purchased something, they need the energy of "thank
you."
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their
first visit.
11. Newsletter that is consistent with the 80/20 rule.
80% value and 20% marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable
information (info not found anywhere else). Length doesn't
do more than provide perceptive value. Once purchased and
the vastness is only fluff, then your credibility is shot.
Complimentary e-books meet the same requirements.
14. Give them other ways to receive more on...you if you are
the focus...or the information if that is the focus.
15. Automated referral system. If you want referrals for
your products or services, make it easy for you to get them.
Set it up so it’s as automatic as possible, and clear and
easy for someone to send you a referral. Be clear on what
and how you want to give for that referral.
About the Author
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters and
articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
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