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Are web graphics stealing your money?
They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest...
Building a Successful Web Site: What NOT To do:
These days, there's no shortage of "how to" guides and articles out there that purport to explain what one must do in order to become a successful Web site owner. If you want to build a successful site, however, it's equally important that you also...
How To Build A Website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are...
Should I Make My Own Web Site?
With the growing popularity and automation of wyswig (what you see is what
you get) web site design software titles, a growing number of small business
and individuals are creating their own web sites. Should you make your own web
site?...
You Too Can Have an Amazing Website
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that...
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15 Website Elements That Attract Visitors
Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness
beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the
site. Do this as quickly as possible. The visitor needs to
know immediately if they have landed on the right site.
They also need to know "what’s in it for me to stay here."
If you don't provide this, they are gone. 90% of the sites
on the Net don't do this.
2. Give visitors the ability to search for exactly what
they are looking for, if they have something exact in
mind. A "site search feature" satisfies this best. Allow
the search feature to be prominently displayed and not
hidden away somewhere. It is best place in the navigational
system so that it shows up on every page. Sales letter only
websites are an exception to this rule. Return visitors and
visitors that have something specifically in mind, want the
option and ability to find what they want fast. So give it
to them.
3. Photos allow connection. Especially to people who
process visually. Clip art gets them to pay attention,
however, it doesn't create much of a connection. Personal
photos connect within reason. Keep them less than three to
a page. One photo always needs to be in the top portion of
the screen on the first page. It doesn't need to be large,
but attractive.
4. Ways to capture visitors information wherever possible.
5. Place items on the site that keep them lingering. Audio
and video are one of these, yet there are other less time
consuming and inexpensive ways to keep them entertained.
6.
Articles. For solopreneur sites, your own written
articles. For other sites, articles with various authors
yet on focus.
7. Interactive elements. For example: response forms,
quizzes.
8. If you use a shopping cart, it must be fluid, no
hiccups. PayPal is not a shopping cart, it’s a hiccup. All
auto responders must be well written and positive. If
someone purchased something, they need the energy of "thank
you."
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their
first visit.
11. Newsletter that is consistent with the 80/20 rule.
80% value and 20% marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable
information (info not found anywhere else). Length doesn't
do more than provide perceptive value. Once purchased and
the vastness is only fluff, then your credibility is shot.
Complimentary e-books meet the same requirements.
14. Give them other ways to receive more on...you if you are
the focus...or the information if that is the focus.
15. Automated referral system. If you want referrals for
your products or services, make it easy for you to get them.
Set it up so it’s as automatic as possible, and clear and
easy for someone to send you a referral. Be clear on what
and how you want to give for that referral.
About the Author
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters and
articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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