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Dirty Web Promotion Tricks #1 - Legitimate and Malicious Javascripts
One of the best way to get visitors to further explore your site is to convince them to set your home page as their Internet start page, or for them to add you their "Favorites". In this article, we'll examine some ethical and unethical ways this...
How Much Does A Website Cost?
To receive a complementary consultation and free quote for your website project, complete our project survey form located here.
As a website designer, this is often the first question that I am asked by a new client. The simple answer is that...
Learn from the Masters (of Web Design)
If you've ever been to the Louvre, you know it's chock full of art students, who spend hours in the museum with their sketchpads, copying the works of the Masters. Poets do it too; that's why English majors spend hours doing "close readings" of...
Should You Bother Learning HTML to build Webpages?
The most popular method to build webpages today is to use WYSIWYG (What You See Is What You
Get) software. Microsoft FrontPage and Macromedia Dreamweaver are prime examples of
WYSIWYG software. Both programs allow you to create webpages as...
Web Source Web Design Tips - Using META Tags to Redirect
Meta tags are used to give detailed instructions, in regard to a web page, to the Search Engines and browsers. You can automatically redirect your visitors to another web page by adding the following META tag between the and tags of your...
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Developing Your Website: 10 Tips for Getting Started
1. Be clear on your purpose.
Building a website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your business/organization, things will flow much more smoothly. The purpose can be anything from selling widgets online to keeping members of your soccer team updated. Regardless, figure that out before setting sail on your journey.
2. Establish your target audience.
Your target audience will affect what sort of content your site includes as well as how it will look and function. Obviously, writing for kids will be much different than writing for adults. For business websites, a narrow and specific target market, will not only make it easier for you to market your product or service, it will also make it easier for customers and clients to find you.
Also, consider how many graphics and "bells and whistles" you'll want. If your audience is not very computer literate and generally includes people with slow Internet connections, it doesn't make sense to include large, slow-loading graphics, animations, and video clips. You want your site to be user friendly and don't want your visitors to leave because they've become frustrated with the navigation or because your website loads too slowly. Conversely, if your audience is the younger generation, including flashy graphics and other "fun" elements might be more appropriate and even necessary to grab their attention.
3. Determine your budget.
One can spend anywhere from $99 to $10,000+ dollars on having a website developed. Your purpose should help you decide on your budget. Remember, a website should ideally be a work in progress. Don't worry if you can't do everything you want with it initially — you can always add to it later, and it will work better for you and your customers if you keep it up-to-date and fresh.
4. Assess the value of your time.
Many people have undertaken to create their own websites, especially with the advent of desktop publishing programs. Still, they expend a huge amount of time and energy and end up unsatisfied with the results. While it may be true that "anyone" can design a website, the same could be said about any type of work. If it takes you hours and plenty of frustration to cut your own hair, wouldn't you be better off going to a barber or hairdresser?
If you have a flair for design, feel confident in your writing and marketing skills, and have the time, knowledge, and passion to build your own website, go for it! If your time would be more productive doing your own work and contracting out the web creation, that might be worth considering.
5. If hiring a professional website designer, make sure you are comfortable working with him/her.
Do you feel he or she understands your vision? Does he or she provide useful ideas and solutions you hadn't thought about? Have you looked through his or her past work? Do you feel like you're getting professional service? Is the price right for your budget? What is included in the fee you will be paying?
6. Think about how you'd like the website to look and function.
Often you will have a logo and/or other graphics you'd like to build a design around. You probably have some colour and style preferences. Perhaps a certain font has caught
your eye. If you're stumped and lacking ideas, go surfing! Look through a wide variety of websites — both your competitors' and other successful businesses/ organizations. Write down (or bookmark) the sites you like and what appealed (or didn't appeal) to you. Do the same with magazine ads. You'll get a lot of inspiration.
7. Organize and formulate a layout for the information you'd like to include.
Assign page names to each distinct "chunk" of information and, if the total number of pages is sufficiently high (over 12, as a rule of thumb), group them into sections. This will make navigating through your site that much easier. Your designer should be able to make some recommendations in this area.
8. Make sure you understand the importance of effective website copy (text).
Your website copy will be determined by your purpose and your audience. On the Internet, people have very short attention spans. If they don't get the information within a few seconds they'll usually move on to the next website — possibly your competition's. Furthermore, the more you know about writing web copy, the more customers you will draw in. You can learn some basic copywriting skills yourself, or you can hire a professional copywriter to write it for you. Always make sure you know what you want to say and say it concisely. If you have the need for a lot of text that can always follow further down the page or on another page.
9. Choose a domain name and find a hosting company.
Your website will need to reside somewhere so that others will be able to access it. And, you'll probably want to register a domain name, such as www.mybusiness.com. Doing so rather than using the long, awkward name (and free web space) provided by your Internet Service Provider (ISP), sounds much more professional and is much easier for customers to remember. Choosing a good domain name can also help you get found in search engines, such as Google. You'll also get related email addresses, such as info@mybusiness.com, which, again, sound professional and reinforce your domain name. There are plenty of hosting companies out there at a variety of prices. Find one that suits your needs. Your web designer or marketing consultant should be able to help you with all of the above.
10. If you have a business website, develop a strategy on how you will market it.
Having a website without visitors will get you nowhere. An analogy is writing a fantastic book, hiding it in the library, and not telling anyone about it. You will need to drive traffic to your site. There are numerous ways to do this. You can either learn to do this yourself, or hire a marketing professional to help you. Although hiring someone will increase your initial costs, it can pay off in the long run when you have more potential customers visiting your site, and ultimately increasing your sales.
© Juliet Austin & Nathaniel Richman, 2005.
About the Author
Juliet Austin and Nathaniel Richman assist professionals, businesses and organizations in designing and promoting websites that get results.
http://www.nrichmedia.com
http://www.julietaustin.com
http://marketingaprivatepractice.com
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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