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Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them. After spending so much time drawing up your website, you must also think of ways to...
"Get It All" with Good Web Content
No matr how goud th infomation... why wood you tak content like this seriusly? No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose.
Typos, misspellings, hideous grammar, exclamation overkill and run-on...
Graphics for the Web: Plug-Ins
You've probably noticed that just about any application of any real significance these days has the capability to be expanded in some way. Usually these are called "plug-ins", although they are also called snap-ins (Windows 2000), add-ons, add-ins...
Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"
Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare.
O.k., I'm not crazy, and no I haven't had this dream before. But...
Web Source Web Design Tips - Open a Web Page in a New Window
When you link to outside web pages, you may not want to completely lose your visitor. By creating a link to other web sites that opens in a new window, your web page will remain open as well. To open a web page in a new window, add the following...
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Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.
If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company’s products", or "the site is supposed to effectively convey our brand to our audience."
In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.
The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…
Web Site Goal: Lead Generation
If the main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…
1) increasing the quantity of your leads
2) increasing the quality of your leads
By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of
your leads, you can identify that your web site should be re-designed to…
a) Attract more qualified visitors from the search engines
b) Display the benefits of your product or service
c) Educate your visitors and prospects on how to make a smart buying decision
d) Overcome the objections your visitors may have about your product
e) Persuade them to take action and become a lead for your sales team
Web Site Goal: Drive Sales & Revenues
If the main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…
1. Get more visitors to shop for and buy your products
2. Get visitors to buy larger orders
3. Get visitors to return and buy more often
As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for the next step which is increasing your web site’s conversion rate.
About the Author
Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization www.InteractiveMarketingInc.com
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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| Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
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