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Cookies: How to Improve Your Website AND Learn From Your Visitors
Question: How can you improve your visitors' experience of your website AND at the same time learn how to improve your website (or learn how to increase sales)? Answer: cookies Cookies? Yes. Let me explain... => COOKIES EXPLAINED A "cookie"...
Forums – Should you have them on your website?
Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap, it seems that every new website has its own forum(s). But is it wise to add forums to your website? In this...
Free Website Templates - Top 10 Things You Need to Know
When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before...
The Need to Have Website Design Services
In the growing internet-driven economy, your business is considered only as good quality as the website design services that you choose. Even if you are able to undercut your business competitor for half percent, it still means nothing or it is...
Web Standards Part 1 : What are web standards?
There is a lot of talk about web standards within the web community but to business owners talk of web standards is like double-dutch. This article will give the low down on what these technologies are and how they relate to your web business. When...
 
Developing Your Winning Web Site Strategy

Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.

If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company’s products", or "the site is supposed to effectively convey our brand to our audience."

In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.

The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…

Web Site Goal: Lead Generation
If the main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…

1) increasing the quantity of your leads

2) increasing the quality of your leads

By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of


your leads, you can identify that your web site should be re-designed to…

a) Attract more qualified visitors from the search engines

b) Display the benefits of your product or service

c) Educate your visitors and prospects on how to make a smart buying decision

d) Overcome the objections your visitors may have about your product

e) Persuade them to take action and become a lead for your sales team

Web Site Goal: Drive Sales & Revenues
If the main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…

1. Get more visitors to shop for and buy your products

2. Get visitors to buy larger orders

3. Get visitors to return and buy more often

As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for the next step which is increasing your web site’s conversion rate.

About the Author

Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization www.InteractiveMarketingInc.com

 

Web Development
This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation.
www.december.com
 
Web Development
Professional Web site design, graphic design, and Internet development services.
webdevelopment.com
 
Web Developer's Virtual Library: Web Development Tutorials and ...
News, tutorials, and reference material focusing on technical web development topics.
www.wdvl.com
 
Open Source Web Development Tutorials - Dev Shed
Open Source web development tutorials, forums, and tools. Topics covered include PHP, Apache, mySQL, Zope, Roxen, Jserv, Zend, XML, DHTML, and Javascript.
www.devshed.com
 
WebDeveloper.com
Hello all, I am new to web development. I have an understanding of website development, but no scripting experience. I have heard of JavaScript, PHP, ...
www.webdeveloper.com
 
LevelTen Web Design | Professional Website, Flash & Graphic ...
Offers logos, web sites, multimedia presentations, and custom media. Quote form. Based in Dallas, Texas. [Requires Flash]
www.leveltendesign.com
 
Web development - Wikipedia, the free encyclopedia
For larger businesses and organizations, Web development teams can consist of ... Since the mid-1990's, Web development has been one of the fastest growing ...
en.wikipedia.org
 
Web Design - HTML XML - Web Development - Web Site Design
Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ...
webdesign.about.com
 
Agile Web Development with Rails—Second Edition
Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630.
www.pragmaticprogrammer.com
 
CYGAD's WebDevelopment - Welcome to CYGAD’s WebDevelopment! - The ...
CYGAD's WebDevelopment - The finest Resources for WEB-Design, WEB-Master and WEB-Developer!
www.webdev.cygad.net
 
Web Development Bookmarklets
Includes tools for viewing and testing CSS styles, viewing scripts and variables, and showing the structure of a document.
www.squarefree.com
 
SGI - Freeware - Web Development
Links to freeware web development tools, browsers, software, etc.
www.sgi.com
 
Webmonkey: The Web Developer's Resource
Resources for web site developers including how-to guides, code libararies, server technologies and authoring resources.
www.webmonkey.com
 
Web Development Tools - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
Web Developer's Handbook | CSS, Web Development, Color Tools, SEO ...
Web Developer's Handbook is a list of essential web-sites, which make the life of web developers easier. Compiled and updated by Vitaly Friedman.
www.alvit.de
 
Ceonex Web Development & Web Design - Full Service Digital ...
Web design, web development, online branding, application development and other full service business solutions focused on prospect conversion and customer ...
www.ceonex.com
 
Cayenne Web Development - web design agency, Oxfordshire, UK
Specialist web design agency based nr Banbury, Oxfordshire, offering a complete website design and development service.
www.cayenne.co.uk
 
Web development mistakes | 456 Berea Street
When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing…
www.456bereastreet.com
 
Web development mistakes | 456 Berea Street
Articles and news on web standards, accessibility, usability, and other things related to web development and web design.
www.456bereastreet.com
 
Anil Dash: Web Development Trends for 2006
Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ...
www.dashes.com
 
 

 
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