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A Web site: To Have or Have Not
Article: This article may only be reproduced in its entirety, with permission, and including the resource box and web site address. A courtesy copy of your publication would be nice, too! A Web Site: To Have or Have Not By: Tim Minnick...
A Website Design Checklist
A Web Site Design Checklist Website design is a significant function of the website.
It is the basis of the website
development and publication. The web designer must be a
creative person who can design a web site that is
aesthetically...
ADD GRAPHICS TO YOUR WEBSITE - without losing your mind!
We've heard it over and over again - adding graphics to a website is a GOOD thing. They can generally make your site more appealing, illustrate points or products, and provide creative icons for people to click through for more information. So you...
Use CGI to Automate Your Web Site
Are you taking advantage of the powerful automation technology available on the Internet? Common Gateway Interface, better known as CGI, is one of the most widely used server applications on the Internet. This software resides on your server...
Web Source Web Design Tips - Adding An Image Background To Your Tables
You can add an image background to your table cells by adding BACKGROUND="yourimage.gif" to your tag. About the Author
Shelley Lowery slowery@web-source.net Tip provided by: Web Source: Your Guide to Professional Web Design and...
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Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.
If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company’s products", or "the site is supposed to effectively convey our brand to our audience."
In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.
The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…
Web Site Goal: Lead Generation If the main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…
1) increasing the quantity of your leads
2) increasing the quality of your leads
By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of
your leads, you can identify that your web site should be re-designed to…
a) Attract more qualified visitors from the search engines
b) Display the benefits of your product or service
c) Educate your visitors and prospects on how to make a smart buying decision
d) Overcome the objections your visitors may have about your product
e) Persuade them to take action and become a lead for your sales team
Web Site Goal: Drive Sales & Revenues If the main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…
1. Get more visitors to shop for and buy your products
2. Get visitors to buy larger orders
3. Get visitors to return and buy more often
As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for the next step which is increasing your web site’s conversion rate.
About the Author
Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization www.InteractiveMarketingInc.com
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Web Development |
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Agile Web Development with Rails—Second Edition |
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www.pragmaticprogrammer.com |
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Web Developer's Handbook | CSS, Web Development, Color Tools, SEO ... |
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Cayenne Web Development - web design agency, Oxfordshire, UK |
Specialist web design agency based nr Banbury, Oxfordshire, offering a complete website design and development service. |
www.cayenne.co.uk |
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Web development mistakes | 456 Berea Street |
When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
www.456bereastreet.com |
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Web development mistakes | 456 Berea Street |
Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
www.456bereastreet.com |
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Anil Dash: Web Development Trends for 2006 |
Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
www.dashes.com |
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