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Business Benefits of the Web Standards
Why your business benefits from adhering to the web standards Web standards are created to give benefits to the developer and the visitor. As a business, your website must be accessible, usable, attractive and convey a message of trust and...
Five Core Elements to a Successful Website
It seems to me that many of you who are new to building websites are having trouble figuring out exactly what makes the difference between a website that's effective and one that doesn't produce results. For example, I recently received this from a...
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a...
Is There Benefit to Green in Web Design?
John Deere tractors are painted green - so are encoders produced by Gurley Precision, rental equipment from Sunbelt, and metering pumps from Pulsafeeder. Many manufacturers report that they sell more products when they are painted green. Why? How...
Web Source Web Design Tips - Using META Tags to Prevent Browser Cache
Meta tags are used to give detailed instructions, in regard to a web page, to the Search Engines and browsers. When visiting a web site, your browser will cache or make a copy of the web site for fasting viewing your next visit. This will prevent...
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Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.
If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company’s products", or "the site is supposed to effectively convey our brand to our audience."
In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.
The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…
Web Site Goal: Lead Generation
If the main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…
1) increasing the quantity of your leads
2) increasing the quality of your leads
By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of
your leads, you can identify that your web site should be re-designed to…
a) Attract more qualified visitors from the search engines
b) Display the benefits of your product or service
c) Educate your visitors and prospects on how to make a smart buying decision
d) Overcome the objections your visitors may have about your product
e) Persuade them to take action and become a lead for your sales team
Web Site Goal: Drive Sales & Revenues
If the main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…
1. Get more visitors to shop for and buy your products
2. Get visitors to buy larger orders
3. Get visitors to return and buy more often
As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for the next step which is increasing your web site’s conversion rate.
About the Author
Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization www.InteractiveMarketingInc.com
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| Web Development |
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| en.wikipedia.org |
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| webdesign.about.com |
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| Agile Web Development with Rails—Second Edition |
| Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630. |
| www.pragmaticprogrammer.com |
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| Includes tools for viewing and testing CSS styles, viewing scripts and variables, and showing the structure of a document. |
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| Webmonkey: The Web Developer's Resource |
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| Web Development Tools - Web Developer's Journal |
| Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
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| Web Developer's Handbook is a list of essential web-sites, which make the life of web developers easier. Compiled and updated by Vitaly Friedman. |
| www.alvit.de |
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| Web design, web development, online branding, application development and other full service business solutions focused on prospect conversion and customer ... |
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| Cayenne Web Development - web design agency, Oxfordshire, UK |
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| Web development mistakes | 456 Berea Street |
| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
| www.456bereastreet.com |
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| Web development mistakes | 456 Berea Street |
| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
| www.456bereastreet.com |
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| Anil Dash: Web Development Trends for 2006 |
| Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
| www.dashes.com |
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