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IS YOUR WEB SITE UNFRIENDLY? Part 2 of 9
Part 2: IMAGES: make every one count Don't load your page with graphics, especially those "under construction" things. If the graphic has nothing to do with the content of your page it is best left out. "Why," I hear you ask, "shouldn't I have as...
The 4 Deadly Sins of Business Web Design
1. Designing a site with large slow loading pictures and fancy flash presentations. 99% of people surfing the internet are looking for information quickly. When you place large fancy pictures, midi music, and slow loading flash presentations...
This is why YOUR website isn't making you any money!
Read this report and you'll know why your website isn't making you as much money as you want it to. The reason isn't war, recession, or bioterrorism either. It's a series of "garden variety" problems you can do something about right now -- if...
Web Source Web Design Tips -
You can create special mouseover link effects by placing the following code between the and tags within your HTML code. A:active { color:#0000FF; text-decoration; } A:hover { color:#FF0000; text-decoration: none; } //--> In this example,...
Website Design Strategies for Internet Marketer
You have no other choice. If you want to be successful online, you will need to build a website that serves the needs of your visitors in a manner thet is both user-friendly and easily understood.
I think this sound easy, right? But you need to...
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"Get It All" with Good Web Content
No matr how goud th infomation... why wood you tak content like this seriusly? No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose.
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long.
Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients.
Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meets expectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner?
That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and
breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All"
G- et another set of eyes to take an objective look
E- xtra attention to spelling lends credibility
T- ell your message with exciting words; don't rely on graphics
I- talics, bold and all caps are rough on the eyes, use sparingly
T- ake the time to read the entire content... backwards (you'll be amazed at what you'll notice this way)
A- lways do one last look-see after it's finished
L- et all content sit for at least a full day before a final edit
L- ose the guesswork--keep a dictionary and grammar/editing reference at your fingertips, and use them often.
Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph?
Cherie’ Davidson owns Suitable Words (http://www.suitablewords.com), where she provides site content development, on-line writing services and promotion services such as press releases and articles. You can contact her at cherie@suitablewords.com
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Web Development |
This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation. |
www.december.com |
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News, tutorials, and reference material focusing on technical web development topics. |
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Agile Web Development with Rails—Second Edition |
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www.pragmaticprogrammer.com |
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When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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Web development mistakes | 456 Berea Street |
Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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Anil Dash: Web Development Trends for 2006 |
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